Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, March 15
What Is Your Next?
How to Evolve Your Career and Life
to Create More Meaningful Success

with Sam Horn

Sam HornHave you ever been on a weekend or week-long retreat, where you got to take a long look at your life and your career?

We’re going to hold a 1-hour version of that retreat, guaranteed to get you thinking about where you and your business are going.

And we’ve invited to lead this adventure one of the most creative speaking and writing professionals in the business today, Sam Horn. You won’t want to miss the insights you’ll get from working with Sam.

Be sure to read the details of this session below, then register or order the MP3 recording. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Coming soon

  • Mar 20, Mon — “Cracking the Continuing Education Code for a Healthy Revenue Stream” with Jeff Justice
  • Apr 3, Mon — “Escape the Price Race to the Bottom” with Sarah Petty
  • “How to Stand Out on YouTube” with Frank Furness
  • “Crafting Your Reward Miles/Points Strategy and Getting the Highest Value from Travel Rewards” with Rebecca Morgan, CSP, CMC and Adele Good

Maximize Your Revenue with Each Client by Adding Services

It’s been said that the easiest person to sell to is one who’s already bought from you. Do you have a menu of options to suggest after the client makes their first purchase with you? If so, it’s easier to suggest additional services once they’ve said "yes" to you initially, or immediately after you’ve delivered your first service to them.

There are many ways to increase your offerings. Some are easy, some take extensive training, and some take a unique skill or perspective. These three recordings feature colleagues’ add-on expertise that you may be able to adapt — or at least expand your thinking.

  • “Expand Your Client Base and Maximize Your Revenue by Adding Executive Coaching Services” with Paul N. Larsen, CPPC
  • “Add Another Revenue Stream by Offering Client Service Audits” with Laurie Guest, CSP
  • “Add to Your Speaking Revenue As a Professional Emcee” with Mark Standriff

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Design and carry your own name tagLeslie Korenko

I made my own name tag (printed in color in a plastic sleeve with clip or lanyard). No guest stick-on labels for me. The best part is that I can slip a few business cards in the back of the plastic sleeve for when I am walking around before or after a presentation. Someone always stops me to ask about the nametag and I always have a card handy. Just reuse name tag holders you receive at conferences or buy the clip-on ones at an office supply store.

Smartphone room setup checklistCourtenay Thompson

Room setup seems like such a simple thing...unless it isn’t. I put my checklist on my iPhone using Paperless, a simple, inexpensive app. My checklist has about 20 items, including chair count and confirming timing — which has avoided grief many times. You don’t want the list to be too long, but mine includes such seemingly mundane items as: are the break refreshments protected from poachers? This has proven very practical for me.

LinkedIn messaging changesKevin Burns

LinkedIn has recently upgraded its web-based site (when accessed on your computer, but does not seem to affect mobile apps). When you accept a connection request, beware of how you are sending a message in response. Once you click “Accept,” you will see your new connection request at the top of your list of connection requests. There will be a “message” link box beside their name. If you click it right away, you will be sending an InMail, not a message. The format for InMail now looks exactly like the regular message format. You will have to search their name again to be able to send a LinkedIn text message and not use one of your limited InMail credits. Very sneaky, LinkedIn.

(Editors’ note: Experts exposed a lot of secrets in our 3-recording intensive, "LinkedIn Secrets That Yield Business")

Tagline tipVanessa Van Edwards

Adding a tagline to your business cards or website helps people have a memorable hook for you. Make sure that your tagline explains who you are and what you do, in one line. If you’re having trouble thinking of one, ask five people who know you and your business well to come up with one for you.

Technology Tips

Video conferencing tipAnna Conrad

I do a lot of web coaching and webinars. I recently switched from WebEx to Zoom, and I love it. Not only is Zoom a lot less expensive ($15 a month compared to $50), but it has been seamless with every client’s firewalls and systems.

Reduce PDF size (MacOS)Beth Terry

When using multiple images in your Word docs, saving it as a PDF can double or triple the size of the file. Here’s an amazing and simple quick fix.

In case you can’t click on the link, File > Print > PDF. On the PDF drop-down menu, click on “Save as Postscript.” (Give it a name and don’t put .pdf at the end.) When it’s saved, open it in Preview. Preview will convert it to PDF. Make sure you save it again as PDF.

My 2.2 MB file had turned into a 7.8 MB PDF using the usual Print to PDF tool. When I used the PostScript technique, it became a 1 MB PDF. I printed it in full color and it came out clear with very little reduction in quality of images and text. The only thing I noticed is the bottom margin is larger than the original.

Rebecca Morgan Special deal: Get Rebecca Morgan’s acclaimed “Making Money In Your Jammies” home-study video-based course for a $100 tax-deductible donation at twcctw.org. This is a $297 value! First 10 buyers only! Forward your receipt to Rebecca@RebeccaMorgan.com and we’ll send you the course.

Travel Tips

Carry-on rules articleRebecca Morgan

Carry-on rules are changing for some airlines. This article shares the details: “How to Navigate New Airline Carry-On Rules.”

Spotting your Uber ride at nightBonnie Wooding

Uber is now using a battery-powered logo that lights up on the driver’s windshield, and passengers can specify the color, so you know which Uber car is for you. Uber is testing this in Miami, Denver and Nashville.

Deter thieves when travelingShari Frisinger

According to a recent article in the Bottom Line, to help deter thieves when traveling overseas, carry a local paper. Thieves may think you are a local and will focus their efforts on a “tourist.”

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Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is from Jeff Davidson:

At the Academy Awards when Warren Beatty was given an envelope not corresponding to the award he was announcing he knew something was amiss, but was flummoxed at what to do. When we’re speaking onstage, when faced with a situation where there’s confusion, what can we do?

(Rebecca’s note: This behind-the-scenes recap by Jimmy Kimmel adds more to the Oscars fiasco.)

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Patti Branco

How the Oscar flub should have been handled? Candidly and humbly. If Beatty had the slightest inclination that something was amiss, halt, smile, say, “Hang on a sec,” and get clarification. If he did, it probably would have appeared part of the tease! No one would have ever been the wiser and the evident (and horrific) embarrassment avoided.

Alfred Poor

Ernie Gann is probably best remembered for his novel (and later movie), The High and the Mighty. He was also a pilot in the early stages of commercial aviation, and wrote some wonderful books about his aviation experiences.

One of my favorite lines from one of his books was advice he got from a crusty flight instructor. Pilots use checklists for everything to make sure that they don’t miss a step. This instructor told Gann that in an emergency, the first step should always be “Wind your watch.”

The advice may not resonate with someone who never owned a watch that needed winding, but the lesson still translates. The point is that you should always stop, take a breath, and give yourself a moment to think about the situation. If you quickly react without thinking, you may well take an action that will make the situation much worse. Nobody is going to remember if you “froze” for five seconds; they will remember if the train goes off the rails completely. So stop and think before you act. Take the time to wind your watch.

Noah St. John

The best advice I heard came from Larry King: “Tell the audience exactly what is going on and what you’re feeling.” So I would have said something like, “Now this envelope says ‘Emma Stone’ and she’s not up for Best Picture. I wonder if there was some kind of mix-up with the envelopes?” Saying it in a playful way shows that you’re bigger than the situation.

One time I was speaking to a group of 200 business owners and two hotel workers came on stage and literally took away my lectern in the middle of my talk. I looked at the workers, looked at the audience, took a beat and said, “Well, I guess someone needs that more than I do.” They broke up laughing. It got the audience on my side.

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SpeakerNet News Teleseminar Info

Wednesday, March 15
What Is Your Next?
How to Evolve Your Career and Life
to Create More Meaningful Success

with Sam Horn

Sam HornAre you thriving in your speaking, training, consulting or coaching business? Are you happy with your career and life? Is everything streaming along nicely? Congrats.

Or are you working too many hours, stressed out and under constant pressure to make more money, get more clients, and book more engagements?

Either way, you’ll want new ideas to figure out exactly what to do this year and next to revitalize the way you do business. Jeff Bezos said, “The only danger is not to evolve.”

Get prepared to take notes as Sam shares her process for clarifying what would put the light on in your eyes, and how to leverage and integrate that into your work *now* so it gives you a competitive edge.

Through thought-provoking questions and exercises, you’ll discover:

  • it is not selfish to do more of what’s important to you — it’s smart. It’s not a risk, it’s an investment in a more fulfilling future
  • ways to integrate your passion *into* your profession so your hobby becomes organic marketing that increases visibility with your target audience
  • how to take a purposeful sabbatical that gives you fresh material. It isn’t taking time *off* work; it’s doing a different *type* of work
  • how to turn your EEE — Expertise, Experiences and Epiphanies — into a one-of-a-kind niche and legacy message that pops you out of your crowd
  • why doing the same thing for 10 or 20 years is a prescription for going “stale” — and how, even if you love your work, disrupting your status quo is a quick way to become newly relevant
  • many of us aren’t taking advantage of being our own boss. We’re locked into same-old, same-old instead of using our autonomy to explore new areas of interest that make us more intriguing

Even if you love your work, how can you be sure there isn’t something else you could be doing — should be doing — that would position you to make even more of a difference?

Sam shares what catalyzed her “Year by the Water” and the epiphanies learned in her travels that can help you create a personal and professional future that’s even better than you can imagine.

The good news is, you don’t have to win the lottery, overhaul life as you know it, or take a road trip to create a more rewarding life and career. You just need to be willing to identify what’s important to you and bring more of that into your life *now*, not someday. This sessions talks you through how to do that.

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, March 15
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas on how to integrate your unique life experiences into your work, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Speak Abroad, Volunteer, and Get Paid (Maybe)” with Jana Stanfield, CSP
  • “7 Strategies to Make More Money and Distinguish Yourself by Using a Unique Talent in Your Presentations” with Victoria Labalme, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.

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