Editors: Rebecca Morgan & Ken Braly
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Maximize Your Revenue with Each Client by Adding Services
It’s been said that the easiest person to sell to is one who’s already bought from you. Do you have a menu of options to suggest after the client makes their first purchase with you? If so, it’s easier to suggest additional services once they’ve said "yes" to you initially, or immediately after you’ve delivered your first service to them.
There are many ways to increase your offerings. Some are easy, some take extensive training, and some take a unique skill or perspective. These three recordings feature colleagues’ add-on expertise that you may be able to adapt — or at least expand your thinking.
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Automatic social media campaigns for blogs — Marcia Reynolds
Missinglettr.com monitors your blog, then whenever you write a new posting it automatically creates tweets and posts for LinkedIn, Google+, and, soon, Facebook to run over the next 12 months (4 postings on all your social media the first month, and then another 4 more times over the following year per blog post). You can edit each entry before approving the campaign. I used to pay a few hundred dollars a month for a social media person to do the same thing. I bought a promo plan but I believe the fee is now $15 a month. My sign-ups have increased significantly!
Resources for current lingo — Brenda Bence
As more and more audiences fill up with younger participants, it’s helpful to understand current language trends. I ran across two interesting resources:
Networking tip — Halelly Azulay
Introducing people in your network to each other is a great “giver” move and creates added value and goodwill, but it’s best when it’s the upgraded, “double opt-in” type of introduction. You should first check with each person separately to gauge their interest in being introduced and only once both agree you actually make the introduction (whether via email or otherwise). It takes a few more seconds but demonstrates much more courtesy than what I call “hot potato” intros and gets you better networking cred.
What would you tell emerging speakers about the BUSINESS of speaking? TheNewSpeakersToolbox.com, a resource blog for aspiring professional speakers, is looking for a few experienced and long-time pros to share best practices and industry knowledge via blog posts and/or interviews. Interested in volunteering to write a couple of articles? Contact Cynthia@theNewSpeakersToolbox.com.
China publishers input wanted — Milo Shapiro
Have you been approached by or done business with Mr. Shang or Beijing HanTang YangGuang Media Ltd. to translate and publish your book(s) in mainland China? Or any publisher in China? If so, can you share your experiences and lessons learned?
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