Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Tuesday, June 27
Zero-Dollar Marketing
for Speakers, Trainers and Consultants

with Bill James, CSP

Bill JamesYou’ve heard it said: It’s a numbers game. The more people you tell about your products and services, the more sales you’ll make.

That’s true, but it’s too simplistic. You want more than mere numbers; you want quality leads who are attracted to you and your offerings.

What techniques can you use to keep your pipeline full? Bill James knows; he’s been doing it successfully for more than three decades.

If you would like to spend less time, effort, and money marketing your business, and still have better results, you won’t want to miss what Bill has to share.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Feedback on SNN teleseminars:

  • “SpeakerNet News gives me access to an amazing array of speakers.” —Val Carter

Magically Make Money with Mastermind Groups and Mentoring

To dramatically multiply your revenue, you have to leverage your time. How can you make more per hour without pricing yourself out of the market? By charging less to more people for the same time. Plus, if done well, a group offers more value to its members than a one-on-one session. This is the beauty of group coaching, mentoring and mastermind groups.

However, they are not easy to set up, run, and have a high percentage of renewals. There are plenty of ways to spend a lot of time without many registrants. And there are some tips that will help you have more success sooner. These three teleseminar experts will share with you need to do for success and what to avoid.

  • “Make Money Leading Masterminds” with Sheryl Bindelglass
  • “Use Your Expertise to Create High-Fee Group Mentoring Programs” with David Newman
  • “Establish Client MasterMind Groups for Ongoing, Significant Income and Results” with Steve Miller

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Help for writersAnne Miller

An amazing online editing tool at really affordable pricing is www.autocrit.com.

Speaking to an audience of rudimentary-English speakersRebecca Morgan

In two recent international trips, my colleagues and I were faced with speaking to audiences with only very basic English skills. We each took slightly different approaches that proved effective.

  • Paul N. Larsen was tasked with speaking at an outside event for 15 minutes prior to an evening concert for 1500 villagers in Myanmar. He made some last-minute decisions and amped up his body language, ditched his slides, (which would have shown on a way-too-small screen), and made his talk into a “call-and-response” of 5 key words he wanted the audience to remember which aligned to his overall message of “I Have a Voice.”
  • In Cambodia, I was asked to speak to 50 hotel employees, from executives to laundry room staff. Their English skills ranged from nearly none to very good. Upon assessing this before my presentation started, I asked the HR director to help me distribute the staff with good English skills among those with rudimentary skills. Having no designated translator, I paused every 5 minutes and said, “Please make sure those at your table understand what I just said.” Towards the end, I asked a few of the best English speakers to help me translate key ideas to the whole group. I only got through half the material, but at least everyone understood it.
  • After sitting in on part of my presentation to see what needed to be modified, Tanis Roeder said she adjusted hers. In addition to asking someone to translate every few minutes: “The other thing I did differently was to ‘act’ out my content a bit more so people could really ‘see’ what I was saying with my gestures, facial expressions and body movements — this got a lot of laughs from the audience. :)”

More on PhotofeelerRita Risser Chai

With Photofeeler, in addition to uploading your photo for feedback, I recommend rating other people’s photos, because you quickly see what works and what doesn’t. In addition, if you click on “blog,” you will be taken to their research based on the data they’ve collected.

There are ideas about how to increase your perceived competence, influence and likability. The most striking finding for me is that men’s likability is constant no matter what their age, but women’s likability plummets as we age. By the time we’re in our 50s, forget it. There may be ways to minimize this disadvantage (besides plastic surgery) which I’m now considering. Well worth the time to explore.

Experiential meetings increase: how professional speakers can adapt and win more gigsVickie Sullivan

We’ve heard about experiential meetings and events for years now. But a recent Meetings & Conventions article “The Well-Branded Event: Creating a Customized Experience with Maximum Impact,” gives both big picture and practical advice for planners.

Here’s why we care: Experiential meeting design will be huge in 2017, and prospective speakers who play off this trend will have the inside track. Here are two ways to change your conversation:

  1. Instead of talking about topic and material, talk about what attendees will do with your insights. How do those insights drive the experience? Play on that.
  2. Instead of talking about interactions, talk about how you will take the attendees on a journey. And talk about how that journey plays into their theme. What role will your speech play in the big picture?

This kind of strategic conversation separates the free speakers from the big-fee folks. Master this, and you will show the value behind your fee.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Rebecca Morgan Get your “free 15” — that’s 15 minutes to brainstorm with Making Money in Your Jammies expert Rebecca Morgan. Email to set your appointment to discuss how you can turn your intellectual capital into non-airplane income (NAI). Get serious about starting a new income stream. Rebecca@RebeccaMorgan.com

Technology Tips

Email hijacking articleKen Dwight

This useful article by Bob Rankin, “Was Your Email Account Hijacked?” addresses a common problem that has happened to many of us, myself included. The article describes what probably happened and how you can make it right if it happens to you.

He also includes links to other articles he has written on related topics, including phishing, botnets, keyloggers, passwords, security when you’re using free Wi-Fi hotspots, and two-factor authentication.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

SpeakerNet News Teleseminar Info

Tuesday, June 27
Zero-Dollar Marketing
for Speakers, Trainers and Consultants

with Bill James, CSP

Bill JamesMarketing and sales are the bane of your existence. You love delivering your services, but you hate having to scare up new clients.

Your marketing budget is non-existent yet you need to do something to keep leads coming in. You know you need to do more than blog posts, tweets and LinkedIn status updates. You need to update your 1-sheet, website and other marketing materials but aren’t sure how to create compelling copy.

You ask yourself why others seem to find business while you struggle to gain new opportunities? Could it be they have discovered that there is a wealth of possible business available, simply by spotting it when it is right in front of them and knowing how to leverage every advantage they can? That they know how to make their marketing work harder without spending anything to do it? Well, you could, too!

You will learn:

  • how to develop the new business mindset — be an attractor.
  • no- or low-cost ideas to leverage the most out of your existing clients, business relationships and existing marketing.
  • how to create plain-English key messages that grab buyer attention using copy that sells.
  • how to click in, clamp on and crank up existing campaigns.
  • how to create advocates who will sell you, behind your back.
  • the REAL key to ongoing profitable business relationships.
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Tuesday, June 27
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more inexpensive ways to market your services, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Keep Your Phone Ringing in Tough Times: Using Referrals to Drive Business” with Joanne Black
  • “AudioZine - How to Transition from Nobody to Successful Paid Speaker” with

With your order of this live or recorded session, at checkout you will be offered these recordings.

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