Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Tuesday, July 18
How to Get 5 Paid Bookings in the Next 5 Days
with Winston Marsh, CSP

Winston MarshMarketing campaigns are all well and good, but what if you need to get some bookings now?

That’s what our next program is all about — how to build some momentum, fast. While especially helpful for those newer to the speaking profession, the tips and techniques you will learn can be applied whenever your business slows down.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Magically Make Money with Mastermind Groups and Mentoring

To dramatically multiply your revenue, you have to leverage your time. How can you make more per hour without pricing yourself out of the market? By charging less to more people for the same time. Plus, if done well, a group offers more value to its members than a one-on-one session. This is the beauty of group coaching, mentoring and mastermind groups.

However, they are not easy to set up, run, and have a high percentage of renewals. There are plenty of ways to spend a lot of time without many registrants. And there are some tips that will help you have more success sooner. These three teleseminar experts will share with you need to do for success and what to avoid.

  • “Make Money Leading Masterminds” with Sheryl Bindelglass
  • “Use Your Expertise to Create High-Fee Group Mentoring Programs” with David Newman
  • “Establish Client MasterMind Groups for Ongoing, Significant Income and Results” with Steve Miller

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Converting PDF books to Kindle formatDave Paradi

If you have a book in a PDF, Amazon has a tool that can convert it to Kindle format. If you have the source text for the book, using the recommended HTML format for Kindle is still better. This tool helps if you only have a PDF version. This may be helpful if you have some older books that are still relevant and you don’t want to spend a lot of time or effort making a Kindle version available. The tool is called the Kindle Textbook Creator.

While it says it is for textbooks, it works just fine for any PDF book. I used it recently to convert a book that has 192 color images that I didn’t want to fight with in the HTML approach to creating Kindle content. The converted book may not work on all Kindle platforms, depending on the content of the book. My converted book works on all tablet, phone, computer and Kindle Fire platforms, which covers most of my target audience.

Follow the instructions on setting up the Table of Contents in the converted format so readers can easily move to different places in the book. It took me under two hours to convert, create the Table of Contents, check it over and have it published. Now I have a Kindle version of the book in addition to the paperback version.

(Editors’ note: Dave spoke in non-tech language in his SNN webinar “Making Sure Your Website Investment is Paying Off”)

Add more to your bookingJeff Davidson

Suppose that it will take you a half day to reach the client’s meeting location, 45 minutes to give your presentation, and then depart late in the day. Since you are already going to be onsite, the obvious question arises: what more could you do for the client?

Could you offer a second session — a breakout that further expounds some of the points you made in your keynote? A session for special groups that are subsets of the larger group (e.g., an executive round table session to the association board of directors, the association staff, or a select committee)? If you are booked months in advance, propose offering a session to one of these special groups and the meeting planner might be quite receptive. You could tailor or customize your remarks so that the audience members in this special session feel especially privileged to have attended.

New revenue stream for thought leaders?Vickie Sullivan

Thought leadership has been about awareness, positioning and using our brilliance to get clients. According to some interesting stats from a recent Forbes article, though, we’re leaving money on the table. Influencer marketing is about to hit critical mass.

When reading the article, move past the examples and the mass market focus. Key quote: “To call it ‘influencer marketing’ is really only the beginning. What’s truly happening is a broader shift, as more and more people are discovering the art of personal branding.”

Let’s ask ourselves: If association defines the value equation, does this disrupt the value of our communities? You bet it does. What we are seeing here is the monetization of personal branding.

The big change, though, is the definition of influencer: It isn’t just having a big social media following, but having one that is carefully defined. This development — strategically defined communities — will separate the “free” experts who have a Twitter account from the sought-after thought leaders who enjoy both fame and fortune.

Consider this a heads-up. The market has redefined thought leadership and influence. Strategic branding will be king now, as communities are not valued by size alone. Brand yourself to these new standards, or stay trapped in the “free exposure” category.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Technology Tips

Presentation timerShirley George Frazier

The app Performance Timer is a free IOS large-display countdown timer that I use on stage as well as to time Facebook Live presentations.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

App for finding your carTim Durkin

When parking at airports, we are often distracted with important things on our mind. We may not pay attention to where we parked our car. Find My Car is a highly rated app that solves that problem.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Topic of the Month (TOTM) — Your Input Wanted

What are your keepers from NSA’s “Influence” conference? (Please credit the source.)

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Rebecca Morgan

  • Darren LaCroix beseeched us to “get over it” if we are letting ego (vanity) get in the way of our making videos.
  • Laurie Guest hit me upside the head with showing me how I’m sitting on all the components of an online course and not putting them together to sell to clients.

Dave Lieber

  • Brad Montgomery, CSP, CPAE told a packed breakout session about the ups and downs — but mostly downs — of his wonderful, warm and funny career. His technique? He introduced us to 24-year-old Brad through photos and stories in his slide show. And he had a conversation with younger Brad, talking to him about what young Brad did wrong and the wisdom gathered in the almost three decades since.

    The dialogue between the two — young Brad and older Brad — is a creative way to tell stories and tap into emotions. Think about how you can try to have a conversation with your younger self in a story, and how easily you can weave in wisdom that you learned in a fun and entertaining way. Plus, the old photos were hysterical.
  • We all know the press, as a whole, is shrinking. The void can be filled by publicists who help fill the news. As a working newspaper columnist I am always curious to see the latest PR strategies. I get around 50 unwanted PR pitches every day. PR expert Geeta Nadkami shared how to make effective press pitches in today’s media landscape. She didn’t disappoint. She recommended taking a look at www.missinglettr.com. You can automate your blog posts into an organized year-long social media campaign.

    The program creates images and pull quotes and acts as a “social media assistant,” it states. It appears to offer a 14-day trial and then costs $15/month for an individual and $40 for businesses. She also introduced us to the website hunter.io — an email finder that searches the web for all public addresses of people you are looking for. Google sometimes doesn’t find them, but maybe this does. It advertises 100 free searches a month and can be added to Chrome for free. If you have used either of these suggestions, please let me know if they worked for you.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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SpeakerNet News Teleseminar Info

Tuesday, July 18
How to Get 5 Paid Bookings in the Next 5 Days
with Winston Marsh, CSP

Winston MarshIt’s frustrating when you know you’re a good speaker yet your calendar is nearly empty. You get good reviews, but no one is beating a path to your doorway. You know you need to be more pro-active, but aren’t sure what you can do to get some momentum.

You regularly post to Twitter, YouTube, FaceBook, LinkedIn, your blog, and send an e-zine, but with little or no inquiries. You’re stuck on what else you can do to get some engagements.

Luckily, a long-time professional speaker will give you some no-holds-barred, straight-talk ideas to get some dates on your calendar fast. Winno will give you the cold, hard facts guaranteed to yield you five paid bookings in five days — if you follow his instructions! You’ll have to take on board what he says (no ifs, buts or arguments), get off your backside and make it happen. Yes, that’s right, no mucking about ... it’s his way or the highway! This is the recipe to really get started earning the fees you’re worth.

Be warned! As much as you love your presentation you may have to re-engineer it so that it’s more saleable. That means thinking like your client.

You will discover:

  • where scores of unexploited speaking opportunities lurk.
  • the big mistake most speakers make that trips them up almost every time.
  • an amazingly simple secret to thinking like your potential client.
  • how to make your topic, no matter what it is, almost irresistible to a client.
  • the profitable secret that great salespeople know that many speakers don’t.
  • the single most important factor in selling your speaking presentation.
  • how to get a trickle of anticipatory dribble trickling down a prospect’s chin!
  • why you should never, ever write your own bio.

Note: This session is more appropriate for those newer to the speaking business.

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Tuesday, July 18
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more quick-payoff marketing strategies, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Become a Wealthy Speaker by Revamping Your Marketing” with Jane Atkinson
  • “Marketing Strategies I’ve Used to Start and Grow My Speaking Business” with Terry Paulson, PhD, CSP, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.

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