8/4/2017

Editors: Rebecca Morgan & Ken Braly

See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.

Follow us on Twitter at twitter.com/SpeakerNetNews

SpeakerNet News Sponsors

SpeakerNet News Sponsor
Multiple Streams of Speaking Income. Marketing is changing rapidly. Find out what works now! “Dramatically Change Your Business Trajectory in Just 2 Days.” Bring your business challenges — Ford Saeks & Darren LaCroix give you breakthroughs! LIVE in Las Vegas Aug. 9–10th

Teleseminar Info

Feedback from our SNN teleseminar “How to Get 5 Paid Bookings in the Next 5 Days” with Winston Marsh, CSP:

  • “I just listened to the MP3 of Winno’s teleseminar. Now I wish that I was hearing it live. Winno’s presentation was one of the best I have heard on this topic. Thank you so much. I needed to hear every word he spoke — practical and straightforward. Now I have to do the work. No more excuses for me.” —Paulette Bergounous

Feedback from our SNN teleseminar “YouTube: The Free Tool You’re Not Using Enough to Bring You Business” with Darren LaCroix, CSP:

  • “Darren offered the right mix of motivation, how-to, rationale and resources. I know enough now to get started making YouTube videos. I highly recommend this webinar if you want to build your online presence.” —Kathy Garland

Getting and Keeping Decision Makers’ Attention

To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.

Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.

These three recordings will help you understand how to sell to decision makers.

  • “Getting Through to Meeting Planners” with Shawna Suckow
  • “Speaking” Corporate — A Former Executive’s View” with Bill Russell
  • “Getting to Corporate Decision Makers” with Jill Konrath

More details

All SNN single-focused intensive packages are detailed here.


Spend a weekend in Mark LeBlanc’s Achievers Circle anti-boot camp. Develop extreme focus and put more money in your pocket as a true business owner. Kylie@GrowingYourBusiness.com

Miscellaneous Tips

What’s the difference between copyright, patent and trademark?Al McCree

This is a really good explanation.

(Editors’ note: Al conducted two information-packed SNN teleseminars: “Using Music in Your Speech Legally, Ethically and Effectively” and “The Good and Bad of Selling Your Audio Programs Online.”)


Slide creator recommendationBrenda Bence

We’ve been working with Tony Tyner for the past 5 years, and he’s done a brilliant job with our PowerPoint prep for a multitude of engagements. I can wholeheartedly recommend him if you need an overhaul of existing slides and/or if you have a presentation to create from scratch. Based in the U.S., Tony is fast, creative, and easy to work with.

(Editors’ note: Brenda shared lots of useful info in her SNN teleseminar, “Apply Lessons Learned from Running Billion-Dollar Businesses to Grow Your Speaking Enterprise”)


Put contact name on your conference notesDave Lieber

During NSA’s 2017 convention, following a keynote session I found a notebook left at my table. I flipped through it to discover the author’s identity. No name. But pages and pages of serious notes. “I can’t believe they didn’t put their name in this,” I thought. I stood by the escalator holding it up, and within minutes the owner found me, hugged me, and thanked me. Then I looked at my own notebook from the conference. I hadn’t put my name in it! Geez. Do you always add your name and contact info to all your notes? It certainly makes it easier on the finder.


Advice from industry speaker after 234 conferencesWendy Kalman

Read Lessonly’s VP of Marketing Kyle Lacy’s advice on top 5 lessons he’s learned after having presented at 234 conferences.

Technology Tips

Where to buy video equipmentBoaz

Since video is becoming more and more important, check locally where the radio and TV people buy their equipment and buy the following: a microphone like the networks use and a microphone “flag” (that’s the cube that the microphone slips into). Get a good microphone, like a Sennheiser. It will cost about $175, but it’s the same one the large TV networks use. Then buy a microphone flag. That will cost you about $24. Rubber cement your logo to all 4 sides of the flag. You now look like you have your own TV network. You will not plug the microphone into anything. It’s just a prop, but everyone will think you are large and important as you shoot videos on your phone from locations where you’re speaking.


Useful app for meetingsMary Kelly

We’ve all been to meetings that get side-tracked and waste time. Effective leaders know they have to run effective meetings. The “Minute” app is a cool way to sync calendars and create agendas for meetings. You can share the agenda easily with multiple people on any device or computer. You can take notes and capture action items from the meetings directly in the app, then send the minutes to everyone within the app. There’s a real-time collaboration functionality, too.

Travel Tips

Travel newsletter resourceMarcia Reynolds

Christopher Elliott is a travel advocate and frequent media guest who acts as a watchdog as well as a voice for people who have run into issues with travel-related companies (airlines, rental cars, hotels, etc). I scan his newsletter frequently just to stay up on what is going on in the travel world.


Info on TSA experimental programBeth Terry

Recently at two airports TSA tested the idea of having travelers remove magazines and books from our carryons. This prompted a rash of accusations about where it came from; how they “wanted to know what we are reading” and so forth. As always, it’s best to check with the actual source rather than your best friend on Facebook.


SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Topic of the Month (TOTM) — Your Input Wanted

Our new TOTM is: “When securing a new booking, what other fee-based services do you suggest to add while you are at the event?”

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Kare Anderson

I offer a “Triple Header” — up to three same-day sessions: keynote, breakout and, if the conference involves a trade show, a program for exhibitors that is scheduled for a morning time, after they have set up and before the trade show floor is open.

Also I offer a digital guide, customized with their conference title and date on the cover, with my name below, of pithy and actionable tips from my keynote, plus more that build on it. In the back, I include the date and place of the client’s next conference and my website URL.The meeting planner’s team emails that guide to all attendees within an hour after the conference ends so attendees can read it on the flight home and/or later.


SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
Constant Contact
About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel

About SpeakerNet News

Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright ©2017 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).