Editors: Rebecca Morgan & Ken Braly
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Feedback from our SNN teleseminar “How to Get 5 Paid Bookings in the Next 5 Days” with Winston Marsh, CSP:
Feedback from our SNN teleseminar “YouTube: The Free Tool You’re Not Using Enough to Bring You Business” with Darren LaCroix, CSP:
Getting and Keeping Decision Makers’ Attention
To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.
Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.
These three recordings will help you understand how to sell to decision makers.
All SNN single-focused intensive packages are detailed here.
Spend a weekend in Mark LeBlanc’s Achievers Circle anti-boot camp. Develop extreme focus and put more money in your pocket as a true business owner. Kylie@GrowingYourBusiness.com
What’s the difference between copyright, patent and trademark? — Al McCree
(Editors’ note: Al conducted two information-packed SNN teleseminars: “Using Music in Your Speech Legally, Ethically and Effectively” and “The Good and Bad of Selling Your Audio Programs Online.”)
Slide creator recommendation — Brenda Bence
We’ve been working with Tony Tyner for the past 5 years, and he’s done a brilliant job with our PowerPoint prep for a multitude of engagements. I can wholeheartedly recommend him if you need an overhaul of existing slides and/or if you have a presentation to create from scratch. Based in the U.S., Tony is fast, creative, and easy to work with.
(Editors’ note: Brenda shared lots of useful info in her SNN teleseminar, “Apply Lessons Learned from Running Billion-Dollar Businesses to Grow Your Speaking Enterprise”)
Put contact name on your conference notes — Dave Lieber
During NSA’s 2017 convention, following a keynote session I found a notebook left at my table. I flipped through it to discover the author’s identity. No name. But pages and pages of serious notes. “I can’t believe they didn’t put their name in this,” I thought. I stood by the escalator holding it up, and within minutes the owner found me, hugged me, and thanked me. Then I looked at my own notebook from the conference. I hadn’t put my name in it! Geez. Do you always add your name and contact info to all your notes? It certainly makes it easier on the finder.
Advice from industry speaker after 234 conferences — Wendy Kalman
Read Lessonly’s VP of Marketing Kyle Lacy’s advice on top 5 lessons he’s learned after having presented at 234 conferences.
Where to buy video equipment — Boaz
Since video is becoming more and more important, check locally where the radio and TV people buy their equipment and buy the following: a microphone like the networks use and a microphone “flag” (that’s the cube that the microphone slips into). Get a good microphone, like a Sennheiser. It will cost about $175, but it’s the same one the large TV networks use. Then buy a microphone flag. That will cost you about $24. Rubber cement your logo to all 4 sides of the flag. You now look like you have your own TV network. You will not plug the microphone into anything. It’s just a prop, but everyone will think you are large and important as you shoot videos on your phone from locations where you’re speaking.
Useful app for meetings — Mary Kelly
We’ve all been to meetings that get side-tracked and waste time. Effective leaders know they have to run effective meetings. The “Minute” app is a cool way to sync calendars and create agendas for meetings. You can share the agenda easily with multiple people on any device or computer. You can take notes and capture action items from the meetings directly in the app, then send the minutes to everyone within the app. There’s a real-time collaboration functionality, too.
Travel newsletter resource — Marcia Reynolds
Christopher Elliott is a travel advocate and frequent media guest who acts as a watchdog as well as a voice for people who have run into issues with travel-related companies (airlines, rental cars, hotels, etc). I scan his newsletter frequently just to stay up on what is going on in the travel world.
Info on TSA experimental program — Beth Terry
Recently at two airports TSA tested the idea of having travelers remove magazines and books from our carryons. This prompted a rash of accusations about where it came from; how they “wanted to know what we are reading” and so forth. As always, it’s best to check with the actual source rather than your best friend on Facebook.
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
Our new TOTM is: “When securing a new booking, what other fee-based services do you suggest to add while you are at the event?”
Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
I offer a “Triple Header” — up to three same-day sessions: keynote, breakout and, if the conference involves a trade show, a program for exhibitors that is scheduled for a morning time, after they have set up and before the trade show floor is open.
Also I offer a digital guide, customized with their conference title and date on the cover, with my name below, of pithy and actionable tips from my keynote, plus more that build on it. In the back, I include the date and place of the client’s next conference and my website URL.The meeting planner’s team emails that guide to all attendees within an hour after the conference ends so attendees can read it on the flight home and/or later.
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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