Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, September 20
Using Podcasts to Attract New Customers
with Shep Hyken, CSP, CPAE

Shep HykenDo you listen to podcasts? Chances are your potential customers do, too.

Podcasts are a great way to get valuable content to those who could book you, and in so doing you demonstrate the value that you could bring to their organization. That makes them an important tool for marketing as well as serving your current customers.

This program from one of the masters of our business will give you insights into podcasting that can help you make it a key part of your arsenal.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Intensive — Getting and Keeping Decision Makers’ Attention

To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.

Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.

These three recordings will help you understand how to sell to decision makers.

  • “Getting Through to Meeting Planners” with Shawna Suckow
  • “Speaking” Corporate — A Former Executive’s View” with Bill Russell
  • “Getting to Corporate Decision Makers” with Jill Konrath

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Your opening... — Randy Gage

Picture this scenario: Axl Rose says, “Good evening. Thanks for coming to the show. It’s great to be back in Orlando. To begin, we’d like to play one of our hits from 1987...”

Or picture this scenario: the lights go dark, a spotlight picks up Slash, and he rips into the opening riff from “Sweet Child o’ Mine....”

So do you really want to start your speech with, “Thank you Debbie for that nice introduction. It’s so great to be in Orlando. The name of my speech is...”?

(Editors’ note: Randy offered lots of interesting information — and opinions — in his SNN teleseminars: “Growing Your Business in the Digital World,” “Transforming from Speaker to Information Entrepreneur” and “Booking More Business in Difficult Times.”)

Public seminar venue tipRebecca Morgan

If you are self-sponsoring a small public workshop, check out any Homewood Suites by Hilton in the area. The ones near me allow outside catering (mine charges $50 fee), includes free coffee/tea and bottled water all day, and only $25 for an LCD projector. Not as fancy as a 5-star hotel, but reasonable for a group of 30 or so.

Also go to your nearest convention and visitors bureau website and see if they have an automated RFP form that will send your requirements to all local meeting venues to get bids.

Experiential meetings increase: how professional speakers can adapt and win more gigsVickie Sullivan

We’ve heard about experiential meetings and events for years now. But a recent Meetings & Conventions article, “The Well-Branded Event: Creating a Customized Experience with Maximum Impact,” gives both big picture and practical advice for planners.

Here’s why we care: Experiential meeting design will be huge this and subsequent years, and prospective speakers who play off this trend will have the inside track. Here are two ways to change your conversation:

  1. Instead of talking about topic and material, talk about what attendees will do with your insights. How do those insights drive the experience? Play on that.
  2. Instead of talking about interactions, talk about how you will take the attendees on a journey. And talk about how that journey plays into their theme. What role will your speech play in the big picture?

This kind of strategic conversation separates the free speakers from the big-fee folks. Master this, and you will show the value behind your fee.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Rebecca Morgan Special deal: Get 1:1 consulting with Rebecca Morgan for your tax-deductible donation to help disadvantaged women and children in SE Asia. This special consulting deal will raise money for our “Together We Can Change the World” January Myanmar visit. Special deal: $125 for 1/2-hour consultation; $200 for 1 hour. Donate here then forward your receipt to Rebecca@RebeccaMorgan.com to set your consultation.

Technology Tips

Changes in SSL Trusted sites you need to knowBeth Terry

Be sure your webmaster is on top of this. If you create your own websites, read this article.

Recently Google has been battling with Symantec, one of the largest providers of SSL certificates in the world whose root certificate powers popular SSL brands such as Norton, Thawte, GeoTrust, RapidSSL, and TC Trustcenter. Google says that Symantec has mis-issued over 30,000 certificates!

Google is concerned about Symantec’s Extended Validation (EV) SSL certificates, which are supposedly only issued after Symantec takes extra steps to verify the identity of the holder. Google says Symantec’s process for verification isn’t trustworthy, and has since announced that by next Fall, they will eventually not trust all affected brands.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Topic of the Month (TOTM) — Your Input Wanted

Our new TOTM is: “When securing a new booking, what other services do you suggest to add while you are at the event?”

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Michael Soon Lee

I offer to emcee awards banquets since I’m going to be there anyway. While it looks easy, it takes quite a bit of experience and skill to keep a program upbeat, lively, and on time, especially when dealing with high-powered salespeople or CEOs. I’ve often been able to charge as much as my keynote fee to organizations who appreciate the importance of this job.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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SpeakerNet News Teleseminar Info

Wednesday, September 20
Using Podcasts to Attract New Customers
with Shep Hyken, CSP, CPAE

Shep HykenPeople get hung up on their podcast subscriber numbers. But large numbers do not necessarily translate into new clients if the subscribers aren’t people who can hire you.

So how do you use your podcast strategically to create content that potential buyers want to hear? If you have guests, how do you identify and entice great experts who support your brand while providing high value for the guest? How do you fit podcasts with your content marketing strategy — newsletter, blogs, articles, videos, etc? And how do you use it as a tool to add value add to clients who book you? It has helped me pick up new clients.

Shep is a master of creating strategic content and leveraging it to get the attention of potential clients and to cement relationships with clients. He’ll share how he uses podcasts as well as his other content to bring in new business.

You will learn how to:

  • create a content marketing strategy that includes podcasts
  • compile a list of thought-leader guests and what to offer them to say yes
  • plan your podcast calendar
  • not put off producing the podcasts
  • recover if a guest cancels
  • make podcasting easier and more effective
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, September 20
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for building your business with online products, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Podcasting for Beginners: Taking Your Audio Content to the Web” with Ron Ploof
  • “Ensure Your Online Content Marketing Translates to Profits” with Tom Gray and Susan Crossman

With your order of this live or recorded session, at checkout you will be offered these recordings.

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