Editors: Rebecca Morgan & Ken Braly
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Feedback on our SNN teleseminars:
Intensive — Getting and Keeping Decision Makers’ Attention
To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.
Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.
These three recordings will help you understand how to sell to decision makers.
All SNN single-focused intensive packages are detailed here.
Recommendations of online schedulers — Rebecca Morgan
Here are the recommendations I received for online schedulers that allow prospects/clients to schedule calls with you online.
Release a quick-start guide with your book — Johanna Rothman
I found that readers like the book for the detail and they love the quick-start guides for the “do this, do that.” I make my quick-start guides free, as a way to boost potential readership of the book. I try to keep the guide to about a page per book chapter.
iPhone tips — Peggy Duncan
Check your website’s mobile responsiveness — Robert McEntee
With Google placing more emphasis on mobile-responsive websites, and more traffic coming from mobile devices, it’s important to know how your site performs and displays on a wide variety of devices. There are several websites that make checking simple. A good free one is Responsinator. Just enter your site and it instantly renders it on a variety of devices in both horizontal and vertical. You can check all pages as the menu is fully functional. I found certain graphics needed to be resized for a particular device or orientation. Very helpful!
Video recording sound tip — Tom Krauska
I’m video recording a friend’s vocal performance. She’s using a wireless microphone going into a sound board. I worked with the sound man to tap into his sound board and get an audio recording. All I needed was a 1/8" male to 1/4" male TRS. I plug this into my Zoom H1 and set it for a manual recording. You can have the sound person adjust the levels for your recorder.
Getting good sound is always a challenge in video recording and this is one way to fix that challenge.
Wardrobe malfunction tips — Fred Moore
Boarding pass tip — Beth Terry
Print extra boarding passes for all checked bags. Place the BP in an outside pocket to show flight information if you are separated from your bag. As always, cross out info on the BP that is unnecessary for this purpose and could compromise your safety or your flight. Reference
Auto-submit requests for flight issues — Tom Krieglstein
I signed up for Service which tracks my flights, and if any flight has issues they will submit a claim on my behalf. You only pay if they get something from the airlines. So far — in just a week — I’ve already gotten $700 worth of miles credited to my account! Right now it only works if your flight confirmations are through a Gmail or Hotmail account.
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Webinar best practices? — Stephanie Scotti
I’m writing an article with current best practices and little-known secrets about both producing a webinar as well as the listeners’ experience. This form makes it easy for you to respond. I’ll compile the responses for SNN.
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