Editors: Rebecca Morgan & Ken Braly
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Feedback from past teleseminar:
Intensive — Emphasize Your Distinction to Create a Unique Brand
Larry Winget says to be successful you must leverage your uniqueness to serve others. Joe Calloway says you need to create a category of one.
This is not easy. How do you identify your uniqueness? Then how do you promote it so you are the only go-to person in that area?
Since we typically take our unique factors for granted, it can take someone else’s ideas to prompt our thinking about how our experiences are different enough to make us in demand. These three recordings will help you think about your talents differently.
All SNN single-focused intensive packages are detailed here.
Amazon’s CreateSpace Discontinuing Most Services — Rita Risser Chai
After April 20, 2018, CreateSpace — Amazon’s self-publishing arm — will no longer fulfill any paid professional services, such as editing, interior or cover design, or conversion to eBooks. This includes any text or design changes to cover or interior files once complete. Authors will now have to contract separately with editors, interior designers and cover designers, and then turn in camera-ready copy to CreateSpace. As a result, I believe the cost of self-publishing will go from hundreds to thousands of dollars. Kindle Direct Publishing now says they publish paperbacks “for free,” but it does not appear they offer any services other than their online “tools.”
Test your ezine on Unroll.me — Ann Wylie
Millions of people use Unroll.me, the marketing-research/email-clearing service, to organize their brand emails. Have you tested your ezine on the service? See what parts of your message, subject line and preview show for your subscribers. (They may not be seeing what you think you’re saying.) One prominent speaker’s ezines scroll and break up on Unroll.me and can’t be read at all.
Your subscribers control how they see your message. Make sure your message is where their eyes are — even if they’re using third-party services to manage their incoming.
Indexing help — Beth TerryIf you’re looking for someone to index your books or webpages. go to www.asindexing.org. In the menu on the left, you’ll see “Find an Indexer.”
In “Indexer Locator” you can choose indexers by subject, or even language. Choose your subject area, and you will be find a list of indexers who can help you.
On the Jobs Hotline you’d provide basic details about your project which are emailed to indexers. Indexers who are interested will respond directly.
Both of these options are completely free to use.
Starting a YouTube video at a specific spot in the video — Dave Paradi
I discovered a way to repurpose a single YouTube video for multiple uses. If you upload a longer video, you can create links to specific topics in the video by adding the start time to the end of the YouTube video link. I uploaded a 42-minute segment of a conference session. I will use it to reinforce a portion of my training programs after the live session is done. If someone wants to review one segment, I created five time-based links that jump to the start of that topic in the video.
To add a start time to a YouTube link, it depends on whether you are using a shortened link or the regular link. If you are using a shortened link, add ?t=2m32s to the end of the link to start at 2 min 32 sec (full example: https://youtu.be/d7g-GFimdBw?t=2m32s). If you are using the regular link, add &t=2m32s to the end of the link to start at 2 min 32 sec (full example: https://www.youtube.com/watch?v=d7g-GFimdBw&t=2m32s). I have made my video unlisted so it can’t be found in searches but it still works with this technique.
(Editors’ note: Dave spoke in non-tech language in his SNN webinar “Making Sure Your Website Investment is Paying Off”)
Amex Platinum travel benefit — Rebecca Morgan
If you have time when visiting the Centurion Lounge at DFW, make sure to sign up for the 15-minute chair massage when you check in. Their massage therapists are superb — and it’s free!
There’s also a new Centurion Lounge in Hong Kong.
Dry throat when traveling — Connie Merritt
When your throat is scratchy or dry from illness, flying or fatigue, gargle with hot salt water. A quick solution if you carry a small vial of table salt (or little packages given at fast food places) in your toiletries.
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