Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Monday, March 12
Secrets of Landing
Many More Speaking Engagements

with Steve Markman

Steve MarkmanSuppose you had a coffee service for companies, and you wanted some advice on how to get more business? Who would you want to talk to?

You’d probably like to talk with other people who sold to corporate buyers, to find out what worked for them. And you’d probably like to talk with some corporate buyers themselves, to find out what sort of approaches got their attention and interest.

The same is true for the speaking business, and our next program features an expert who has *sold* speakers’ services to clients, and who has also *bought* speakers’ services. If you want to know what works in getting more speaking business, you’ll want to hear Steve Markman.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the date:

Intensive — Emphasize Your Distinction to Create a Unique Brand

Larry Winget says to be successful you must leverage your uniqueness to serve others. Joe Calloway says you need to create a category of one.

This is not easy. How do you identify your uniqueness? Then how do you promote it so you are the only go-to person in that area?

Since we typically take our unique factors for granted, it can take someone else’s ideas to prompt our thinking about how our experiences are different enough to make us in demand. These three recordings will help you think about your talents differently.

  • “7 Strategies to Make More Money and Distinguish Yourself by Using a Unique Talent in Your Presentations” with Victoria Labalme, CPAE
  • “What Is Your Next? How to Evolve Your Career and Life to Create More Meaningful Success” with Sam Horn
  • “Creating Distinction in the Speaking Industry: How to Make the Marketplace Irrelevant” with Scott McKain, CSP, CPAE

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Speakers writing tip: Noun-pronoun agreementLiz Coursen

The noun drives the bus. In American English, the noun dictates the pronoun and the verb form. So this sentence is incorrect:

Providing details about your event helps the speaker do their best work for you.

“The speaker” is singular; “their” is a plural pronoun. Corrected, the sentence should read as follows:

Providing details about your event helps the speaker do his or her best work for you.

Another possibility would be something like this:

Providing details about your event will help speakers do their best work for you.

Things get tricky with a “collective” noun, a noun that refers to more than one person, but is treated as a singular noun. Words like audience, staff, group, committee, and membership are collective nouns, and use a singular verb form: “The membership was evenly divided.” The correct pronoun for a collective noun is “it,” as in “The audience made its displeasure known.” Since it can be awkward to refer to a group of people as an “it,” consider these work-arounds: audience members, listeners, and participants.

Advanced tip:

When two nouns are joined by “and,” they use a plural verb form, like this:

The dog and the cats are hungry.

However, when two nouns are joined by “or,” the verb agrees in quantity with the noun closest to it:

Neither her book nor her short stories have lost their appeal.

Neither her short stories nor her book has lost its appeal.

Freelance WordPress supportSandra Shelton

I’ve found that most freelance WordPress support providers have business hours M–F but did not offer help after hours or on weekends when I do most of my tech monitoring. Then I found Chris von Nieda, owner of the very reasonably priced WPsitehelpers.com, who actually understood how to work with a DIY gal. Hallelujah! Love to find a tech solution that does not require me to give up my first born or squelch my creative input.

New-presentation organization tipDale Collie

Austin Kleon has a useful tip for organizing a speech using 3x5 cards.

Keynote Speakers exiting business?Michael Tchong

If you are considering or have done business with Redwood City, Calif.-based Keynote Speakers, please note that the company appears to be going out of business. A number of speakers have not been paid and if you would like to speak to an affected speaker, please feel free to reach out to either Josh Linkner, Connie Merritt or me.

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” April visit to Thailand, Cambodia and Malaysia. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Technology Tips

App to manage receiptsCher Holton

One of my most-used apps is called Turboscan (available for iPhone or Android). You can simply snap a pic of your receipts in high-quality PDF or JPEG and at the end of the trip/project, send them to yourself. You instantly have all your receipts in order (if you took them that way!), ready to attach to your invoice. You can also use it to scan documents, pictures, or anything you want to keep track of (it’s great to capture flipchart notes or action plans created with your client).

It is amazing in that it eliminates the shadows that often show up when you use your camera, and it allows you to keep adding to your folders when you want. I label each folder by client or project name, and keep a running file of my receipts, including hotel, air, transportation, and meals. It gets rid of all those annoying slips of paper and keeps everything in order! I love it!

Keyboard and mouse fixKen Dwight

(Note: the following applies ONLY to users of Windows DESKTOP computers running Windows 10.)

Have the keyboard and mouse on your Windows 10 desktop computer suddenly quit working? If so, the problem is most likely not with your keyboard or mouse, or the batteries in them if they are wireless. Microsoft has confessed that a recent Windows Update had the unfortunate side-effect of disabling all USB ports on some computers.

Since the keyboard and mouse are most commonly connected through USB ports, they may be inoperative after this update has been applied. Without a functional keyboard or mouse, you may not be able to logon to your computer. This has been a widespread problem since February 13, when this particular Windows Update was released. The number is KB4074588.

In most cases this update can be removed and the problem solved. But removing the update is a task for a computer professional, as it requires some fairly high-risk gyrations. Microsoft describes the removal procedure in this article.

If, after reading this article, you want to try fixing it yourself, have at it. But this is a serious situation that could be made worse by not understanding the instructions or following them precisely, to the letter. Having a trained computer tech do the work for you could turn out to be a very prudent investment.

Practice using the remote from the stageDenise Lee Yohn

I went through an extensive tech rehearsal the night before my presentation and the remote worked fine while seated in front of the stage. But when on stage the next morning, it wouldn’t advance consistently when I pressed it. Needless to say this threw me off my game completely. Now, during rehearsal I make sure I do a full check while on stage, clicking through every slide while walking around as I would while speaking.

SpeakerNet News Teleseminar Info

Monday, March 12
Secrets of Landing
Many More Speaking Engagements

with Steve Markman

Steve MarkmanIt’s the ever-present question: How do I get more engagements?

Wouldn’t it be great to hear the advice from an insider — someone who has hired speakers for huge conferences, as well as sold speaker services as a bureau? He’ll give you the scoop from both perspectives. How do you find events where you’d be a great fit? How do you find the buyer and contact him/her so your message gets read? What would make you more attractive to a decision maker? What can you do to stand out from the others being considered?

There are nuances that can either turn a buyer off, or cause him/her to reach out to you — and ideally only you. What are those details in your approach that are compelling?

Then, once you’re hired, how do you leverage speaking opportunities to sell more of your products/services? And how do you ensure your presentations aren’t stale and outdated?

With 30 years of experience in the speaker/conference industry, Steve has built a speaker agency used by professional speakers, authors, corporate executives, and associations. He’ll share what he’s learned from being a conference organizer and a speaker provider that you can apply to your business.

In this program you will learn how to:

  • research and identify the “right” speaking opportunities — and how to reach the decision-makers
  • stand out from the crowd of other paid speakers
  • submit eye-catching proposals to the event organizers — the formal and informal processes
  • leverage speaking engagement to create leads for your products or services
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, March 12
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more expert advice on working with speaker bureaus, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “How to Secure Bureau Attraction” with Betty Garrett, CMP
  • “Bureau Basics and Beyond: Developing Relationships with Speakers Bureaus” with Kiela Hine

With your order of this live or recorded session, at checkout you will be offered these recordings.

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