Editors: Rebecca Morgan & Ken Braly
See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.
Follow us on Twitter at twitter.com/SpeakerNetNews
Intensive — Using Video to Attract and Close More Sales
Video — you know it brings in more viewers than printed words. You know it can dramatically increase your brand and your business. And you know you are daunted by the prospect of producing and promoting videos.
You don’t want to produce another of the millions of boring videos that get no traction. But where do you start? What are people looking for? What kind of camera setup, lighting, sound, teleprompter and background might you need? How do you do it on a tight budget? How do you ensure those looking for what you offer can find it?
How can you create videos to use in your presentations to make a point? Do you need a script? How much time should you allow to record when you’re not just standing in front of a camera?
These questions and more will be covered in these three SNN webinar recordings.
All SNN single-focused intensive packages are detailed here.
Demo videos vs. sizzle reels — Ed Primeau
Today, more than ever, demo videos should be educational as well as informative, 6–15 minutes in length. Viewers can click “like” on your demo video, post comments and become prospects. Demo videos should create an experience for the viewer.
Sizzle reels are shorter (2–4 minutes) and give a quick taste of your speaking style and message in 2–4 minutes.
The speaking industry is overcrowded and in transition. The pros recommend that professional speakers who are serious about their business give their prospects what they want, not what you think they want. Your demo video can be edited and modified to become your sizzle reel. That way you are giving your prospects a choice of what they want to experience.
Review all of your video stats on a regular basis to see what is and is not working. Make adjustments and update both on a regular basis.
(Editors’ note: Ed and Ben Potter conducted a useful SNN teleseminar, “Leveraging Your Videos to Create a Stampede of New Business”)
Meeting trends that impact speakers — Vickie Sullivan
This IBTM trend report on international meetings is a mix of big-picture thinking and specific industry categories. It has an interesting mix of good news and heads-up information.
Pay close attention to the industry dynamics section. Not only can you see the kinds of events that get priority, but you also learn what type of experience buyers want to create. Example: Banking and finance acknowledge uncertainty, but the industry is now more upbeat. They’re now moving to chart their destiny. Does this sound like a conference theme or what?!
You should also pay attention to the impact of competition among events. Between new demands due to digital formats and the fact that corporate funding is no longer a given, association meetings are headed for major shake-ups. Example: Corporate meetings take a page from industry associations and create "community gatherings" of many voices. This structure will change how speakers interact with the audience.
Not only can you use this information to position yourself, but you can also use it in sales conversations.
(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)
Instant PDF Download: “6 Keys to Rapidly Grow Your Speaking-Driven Business.” How to elevate your fees to “pro” status; How to overcome 6 biggest blockages that separate 5-figure speakers who struggle from 6-figure+ speakers who succeed; How to maximize your “revenue pie” and get your marketing/sales engine unstuck for good.
For US citizens who travel internationally — Beth Terry
Here’s useful information on the lawsuit regarding confiscation and inspection of electronic devices of US citizens as they re-enter the country. Might be a good website to bookmark.
Social media manager recommendations? — Brenda Bence
We are looking for recommendations of talented, results-driven social media managers (located anywhere in the world). Focus would be media such as LinkedIn, Facebook, Insta, and Twitter. I will compile the responses for SNN’s Compilations page.
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel
Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.
Copyright ©2018 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).