Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, August 22
Advanced LinkedIn Techniques
to Bring You More Business:
What Most Speakers Are Missing
with Jennifer Darling

Jennifer DarlingOnline marketing — you know that it has become an increasingly important part of a successful business’s marketing mix.

There are a number of platforms you can use to build an online presence that will help you get your message in front of buyers, but perhaps none so versatile and powerful as LinkedIn.

While you probably have a LinkedIn account, do you think there’s a chance you might be able to use it more effectively? Our next program will not only help you boost your LinkedIn results, but will help you avoid the most common mistakes speakers make when they set up their LinkedIn profiles.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the webinar will get the MP3 recording of the session for free, as well as a link to the recorded video.

Mark your calendar:

Intensive — Giving Audiences the Engagement They Are Demanding

Audiences have changed. Attention spans are shorter. Groups are demanding more involvement, participation, and interactivity, even in keynotes.

How can you integrate activities that leverage the latest brain research to enhance your presentation? How can you add more Hollywood techniques that will engage, without being cheesy? What are some simple ways to add interaction without taking too much time, or disrupting your keynote’s flow?

These programs will answer these questions and more.

  • “Create Brain-Friendly, Participant-Centered Presentations for More Engagement and More Business” with Sarah Michel, CSP
  • “Integrate Powerful Hollywood Movie Trailer Techniques to Emotionally Engage Your Audience” with Nabil Doss (WEBINAR)
  • “Create Interactive Keynotes that Elicit Repeat Business” with Christie Ward, CSP

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Title helpSusan Friedmann

Do you ever need some help coming up with blog post or article titles? Here are a couple of free sites to help you create awesome attention-grabbing titles that make your task so much easier and simpler:

(Editors’ note: Susan provided an information-packed teleseminar for us on “How to Profit from Exhibiting, Whether You’re Speaking at the Event or Not.”

How to use content to build your business caseVickie Sullivan

Every thought leader should have content that raises awareness. Let’s go one step further, though. This Marketing Profs post on B2B videos is an excellent example of content that builds the business case.

Take a page out of their playbook with these ideas:

  • Note the twist in the first point. The author addresses a key concern — long sales cycles — and shows that the solution is a different approach. This heads off a common objective off at the pass.
  • Point out the big changes. The author also uses data (that shows a big rise in buyer consumption) and developments (LinkedIn’s introduction of video).

In crowded markets, it’s not enough to use content marketing to raise awareness or show how you are different. You also need to show the business case.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Note research sourceRebecca Morgan

In your presentations, if you quote research/studies, it’s useful to add the link to the info in the Notes section of the slide. Then when you want to review it before a presentation, or if an attendee wants more detail, it’s easy to find the info.

Travel Tips

Wallet medical cardDick Schaaf

Are you a walking medical mystery? Anyone who travels, especially frequently, may someday find themselves in need of medical assistance. But if you’re alone, and unable to answer even basic questions about your health at the moment of need, valuable time can be lost — and potentially fatal mistakes can be made — while first responders and medical personnel try to figure out what to do.

For years, my wife and I have carried homemade medical info cards in our wallets. Mine has my name, date of birth, my cellphone number plus hers, a list of all my medications (correctly spelled name, dosage and frequency), plus my blood type, known allergies, insurance providers (no account numbers, though), and the fact that I’m an organ donor.

I print six business-card-sized cards with all of this information on card stock. One copy goes in my wallet. One of mine goes in my wife’s, with one of hers in my wallet, too. Other copies go into travel carry-ons plus our passports, and we keep a set on our desks, which greatly simplifies updating med information when we’re talking with our physicians, dentists, etc. I date the cards each time I update and reprint the info so we always know we’re carrying the most current versions.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What are your “keepers” from the Influence conference? (Please credit the person from whom you heard the great idea.)

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Bruce Hale

From Jay Baer’s session: Interview three types of customers — a new one, a long-term one, and one from a gig you *didn’t* get — and ask them, “What did you expect from me at each stage of our contact process?” This knowledge can help you exceed customer expectations in the future.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Wednesday, August 22
Advanced LinkedIn Techniques
to Bring You More Business:
What Most Speakers Are Missing
with Jennifer Darling

Jennifer DarlingYou have a presence on LinkedIn, keep your profile up to date, post articles or status updates occasionally, and periodically accept connection requests. You know there is much more you can do, but don’t really know LinkedIn well enough to know what will give you the biggest return on your time.

Speaking of time, you don’t have time to watch multiple videos in the hope of gleaning what will work best for speakers, coaches and consultants. So you’re in luck — Jennifer has reviewed over 200 speakers’ LinkedIn profiles and has seen some common mistakes. Of course, she’ll share how to avoid these and how to fix them if you have have made them.

You’ll learn why LinkedIn is different (and better for your speaking, coaching and consulting business) than Facebook or Twitter and why having the right words in your profile is critical to businesses. You’ll learn how to take advantage of LinkedIn’s publishing tool which is phenomenal for making it possible for your blogs to be seen beyond your immediate connections, around the world in the business community, and searchable on Google, Yahoo and Bing. And, you’ll get tips on how to measure your Social Selling Index to ensure you’re maximizing your social power and measure your presence.

In this webinar, you will learn how to:

  • avoid the four biggest mistakes speakers make
  • make your connection request so compelling strangers accept
  • use advanced search functions to pinpoint decision makers
  • post articles instead of status updates
  • learn and improve your social selling score
  • mine business periodicals to find and reach out to connections
Register or order the MP3 recording.
Note: people who register for the webinar will get the MP3 recording of the session for free. Everyone who registers for the webinar session or orders the recording will get a link to the recorded video of the online webinar.

Date: Wednesday, August 22
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (WEBINAR)

Special Limited-Time Offer:

If you would like more LinkedIn tips, we're suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Get More Gigs: Advanced LinkedIn Sales Techniques” with Kurt Shaver
  • “More Clients with LinkedIn: Turning Your Connections into Opportunities” with Jan Wallen

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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