Editors: Rebecca Morgan & Ken Braly
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Wednesday, October 10
Establishing and Leveraging
Your Thought Leadership
to Create a Steady Flow of Engagements
with Ken Lizotte, CMC
So you’re a thought leader who is generating unique and original ideas and advice.
How do you let the world know about these ideas, so you get recognized for your contribution? And once you start to get recognized, what should be your strategy for getting the most results from the speaking opportunities that arise?
Our next program will give you a solid approach to answering these questions.
Mark your calendar:
Intensive — Cementing Your Thought Leadership
Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.
If you just proclaim yourself to be a thought leader it’s considered crass and bogus. You have to create unique intellectual property, market gravity and have other experts reference you in order to be perceived as one.
How do you do that? These three recordings will give you insights into how to establish your thought leadership.
All SNN single-focused intensive packages are detailed here.
Article compares two self-publishing vehicles — Rebecca Morgan
This article compares self-publishing through IngramSpark vs. Amazon KDP.
(Editors’ note: Get more info on self-publishing with our 3-recording intensive, “Getting Your Self-Published Book Produced”)
Get more listeners to your podcast/radio interview — Mary Schaefer
To get more mileage and create more interest in your interview try these steps:
I know I am more likely to listen if I know where to find a compelling snippet without having to listen to the entire interview, and might be intrigued enough to listen to more.
(Editors’ note: Hear more info on how to create new business from podcasts in “Using Podcasts to Attract New Customers” with Shep Hyken, CSP, CPAE)
Do boring speakers talk longer? — Orin Laney
It turns out the answer is yes, according to this “Nature” article. The author concludes, “To avoid banality, speakers should introduce their objectives early on and focus on pertinent information. They should avoid trite explanations, repetition, getting bogged down by irrelevant minutiae and passing off common knowledge as fresh insight.”
Try different term for “invoice” — Rachel Wagner
I use the term “Summary of Services” on my invoices rather than the word “invoice.” Summary of Services has a softer and friendlier tone. The invoice number is shown directly below the words “Summary of Services” to eliminate any possible confusion that it’s still an invoice.
Leading edge or bleeding edge? — Jeff Davidson
As speakers we often rush to establish ourselves in some niche but, more often than not, the first in the arena represents the bleeding edge, not the leading edge. So ease up! You likely have the time to get your ducks aligned and then make your move.
The need for IP — Randy Gage
There’s a lot of competition for speakers today. The market doesn’t need any more people telling the Bannister four-minute-mile story, the starfish story, or rehashing the key points from “Good to Great.” Meeting promoters are looking for fresh, critical thinkers who help us see things in new and additional ways. You need to offer your 5-step process for _____, the 7 critical elements of ____, or your patented procedure for creating ____. Create IP that is exclusively yours, and you springboard ahead of your competition.
(Editors’ note: Randy offered lots of interesting information — and opinions — in his SNN teleseminars: “Growing Your Business in the Digital World,” “Transforming from Speaker to Information Entrepreneur” and “Booking More Business in Difficult Times.”)
Our TOTM is: How do you handle it when an audience member — or even a client — turns the discussion to a controversial political view — whether you agree with it or not?
Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
I like to kid around by saying, “I like talking about politics as much as anyone but if you want to get out of here before 10PM we have a lot of material left to cover.” This never fails to get everyone back on track!
It’s notable that speakers dislike having to deal with political and religious comments from the audience.
This goes both ways — the audience resents it when speakers slip political and religious remarks into their presentations.
Ghostwriter needed — Tony Alessandra
I am co-authoring a book on our core assessment system. It will have an introduction to the concept, one chapter on each core assessment, and several case studies and applications throughout. I need a good ghostwriter to handle the project for me. I’d love your suggestions of successful ghostwriters.
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
Wednesday, October 10
Establishing and Leveraging Your Thought Leadership to Create a Steady Flow of Engagements
with Ken Lizotte, CMC
It’s no secret that thought leadership separates you from everyone else. But it’s not necessarily easy to 1) establish yourself as a thought leader and 2) cultivate a following that results in business. However, these things CAN be done, it just takes focusing on activities that will pay off and get you where you want to go.
What’s the most effective way to leverage your thought leadership to acquire more top-flight speaking engagements? Should you prioritize social media, podcasting, blogging, videos, articles, an e-zine? Since you can’t do it all, which actions will spawn the most results? And what can you do during a talk to generate spinoffs?
As you attain momentum, how can you sort through speaking opportunities so you don’t waste your time on those that are unlikely to pay?
In this program you will learn:
At the end of this session, you will have learned action steps you can take immediately within a long-term “thought-leading” strategy that will keep you achieving your speaking goals. Your newfound status as a thought leader will elevate you to the next level.Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.
Date: Wednesday, October 10
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
(Enter your location here to get your local time)
Length: 60 minutes
Special Limited-Time Offer:
If you would like more tips on using social media and technology to help you establish your thought leadership, we’re suggesting the MP3 recordings of several earlier programs to complement this program:
With your order of this live or recorded session, at checkout you will be offered these recordings.
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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