Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, November 7
Everything You’ve Ever Wanted to Know
about Protecting Your Intellectual Property
and Not Infringing on Others

with Russ Riddle, JD

Russ RiddleHave you ever had someone take something you created — a description on your website, a workbook, a whole seminar — and pass it off as their own? How did you feel about that?

On the other hand, have you ever taken something someone else has created — a photo, a logo — and used it on your website or on your slides?

Intellectual property can sometimes be tricky. When is it okay to use something you find on the internet, and when isn’t it? When do you need to get permission, and how do you do that?

How do you protect the intellectual property that is your own?

These important questions will be addressed in our next program.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Mark your calendar:

  • Tue., Dec. 18 — Terry Brock, MBA, CSP, CPAE, will share cutting edge ways to turn your content into cash, including getting paid to post on Steemit and other outlets.

Intensive — Cementing Your Thought Leadership

Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.

If you just proclaim yourself to be a thought leader it’s considered crass and bogus. You have to create unique intellectual property, market gravity and have other experts reference you in order to be perceived as one.

How do you do that? These three recordings will give you insights into how to establish your thought leadership.

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “How to Become a Thought Leader” with Randy Gage
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Audiogram creation toolHalelly Azulay

Headliner is a free tool for creating audiograms. It’s quite easy to use and even lets you auto-create transcription subtitles to the video.

Marketing resourceWinston Marsh

Marketing genius Denny Hatch’s marketing common sense is brilliant and I always love anything he curates. Now in retirement his Marketing Blog is always a good read. A recent edition, “The Secrets of a Blitzkrieg PR/Publicity Campaign,” has tons of great tips for speakers. Also his book Write Everything Right ought to be compulsory reading for those of us who have to do our own promotion.

(Editors’ note: Winno shared lots of useful ideas in his SNN teleseminar, “How to Get 5 Paid Bookings in the Next 5 Days.”)

When to bail on a marketing campaignVickie Sullivan

It looked like such a good idea at the time. Your team is excited. But halfway into the campaign, the results are not as expected. The question that looms large: Do you keep going or is it time to bail?

It’s hard to determine when to quit and when to adjust tactics. Here are two questions that can help you see the forest from the trees:

  • What’s the real source of the struggle? Sometimes we need to answer unforeseen objections; sometimes we need to rethink our commitment. Listen closely to the “no’s” — these prospects tell you what to change. Example: I had a great opportunity to market in a “target-rich” environment. We tested my ideas, and the initial interest was strong. The problem? I underestimated the high hustle factor to close the sale. After six months of trying it “my way,” I learned it was too much work for too little benefit.
  • What’s the real approach here? Take a wide-angle look at your engagement. In other words, are you rushing around doing half-a*sed work because you are behind the eight ball or are you rushing with excitement because you see so much opportunity? The former is playing defense; the latter is the thrill of playing offense. Big difference.

Sometimes marketing campaigns look better far away than they really are. It’s OK to go for broke and then quit. Time, energy, and resources get wasted when you ride a dead horse.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Are you a pain when working with colleagues?Rebecca Morgan

When I’ve engaged colleagues for a program, I’ve noticed some don’t take the requests as seriously as they would a non-colleague client. I scratch my head at this, as our colleagues can be rich referral — and even booking — sources.

I work with colleagues to present in multiple situations. Some are paid engagements, some are not. Even if you are presenting pro-bono, here are some bad habits that will prevent your being recommended to paid, sometimes highly lucrative, engagements. My recommendation of you reflects on my reputation.

  • You are unresponsive. You don’t respond to emails, texts, phone calls for a week or longer.
  • You provide poorly written/proofread materials which I have to spend time correcting before using. If you know English grammer/punctuation isn’t your strong suit, hire someone to edit your materials (promo, handouts, slides) before sending them.
  • Read the info sent to you to ensure you will be a success. Don’t ask it to be re-sent multiple times because you can’t find it.
  • If you insist on your assistant being our liaison, ensure s/he is up to speed so I don’t have to re-explain or correct information.
  • Don’t make me chase you down for info you promised by a deadline.

These will cause me to not refer you to paid clients, even if you are stellar during the actual program. Bottom line: Treat all engagements — even free ones with colleagues — as if you are getting triple your fee.

(Editors’ note: Rebecca Morgan discussed how to do this in her SNN teleseminar, “Create Salable Products from Your Blog Entries.”)

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” January visit to the Philippines. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: If you create online posters/graphic memes with your own quotes (not quotes from others):

  1. How do you decide which of your quotes to use?
  2. Do you include your photo? Why or why not?
  3. Do you include an image of your book the quote is from?
  4. Do you include your website?
  5. How do you circulate it beyond social media?
  6. Do you print them on postcards or posters to sell or distribute to prospects, clients, or audience attendees?
  7. Give us a direct link to *one* sample (not just to your general website)

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Wednesday, November 7
Everything You’ve Ever Wanted to Know
about Protecting Your Intellectual Property
and Not Infringing on Others

with Russ Riddle, JD

Russ RiddleAs a content creator (speaker, trainer, author) your most valuable asset — aside from people — is your intellectual property. How do you protect your IP? For example, can you protect a book or speech title, and if so, how? What if someone else uses your titles?

What about using other people’s IP? What constitutes fair use? How would you get permission to use a photo of a celebrity or section from someone’s book? What about if you want to use someone’s model in your talk, article or book? Can you put clients’ logos on your website or slides?

This session will help you better protect, manage, and insure the cash cow of your IP as well as avoiding huge bills from others who say you infringed on their rights.

You will learn to:

  • distinguish between the intellectual property types
  • ensure ownership from the outset (employees vs. contractors)
  • ace copyrights and avoid copy-wrongs
  • master the trademark do’s and don’ts
  • preserve, protect & defend — police your I.P.
  • respect others’ cash cows
  • avoid “public domain” land mines
  • capitalize and comply with licensing opportunities
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, November 7
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more advice about protecting your intellectual property, we're suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Legal Issues Business Owners Must Know to Protect Themselves” with Cole Silver, JD
  • “Ten Things Infopreneurs Must Know *Now* to Protect Their Intellectual Property” with Victoria Stein, JD

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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