Editors: Rebecca Morgan & Ken Braly
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Mark your calendar:
Intensive — Strategies and Tactics
Steady, recurring revenue sounds great, doesn’t it? No more worrying about down months or client cancelations. You know your nut will be covered each month so you can sleep soundly and enjoy life.
But getting there isn’t going to happen instantly. There are pitfalls to avoid and strategies that will take a while to refine. Why not learn from what others have figured out so you can start without stumbling?
These three recordings will help you figure out what you need to have in place before you launch a recurring revenue program, as well as how to keep it humming.
All SNN single-focused intensive packages are detailed here.
Set up Google Alerts — Mary Schaefer
I set up Google Alerts for key topics of mine like “employee engagement” and “human resources problems.” I see articles I may not find any other way. Interesting articles give me an opportunity to give my take and share via social media, and/or comment directly on the article and engage with the author and other peers.
How to turn PowerPoint decks into videos — Wendy Kalman
This nifty step-by-step guide walks you through not only how to convert slides into a video file, but also how to upload to YouTube if you haven’t done that before.
Using images on cards to help clarify priorities and values — Cheryl McLaughlin
With our clients we’ve had great fun creating business card decks where there’s a mix of about 10 different photos and a website URL, or photos with quotes and URL on one side with the normal business info on the other. It’s a great Rorschach test, you can see quickly what people really respond to, and it often stimulates neat conversation. We often use Moo for the business cards, etc.
Our TOTM is: What is your favorite slide remote?
Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
I’ve used my iPhone connected over WiFi to my Mac running Keynote. The iPhone shows both the current slide and the next, which is handy (it even shows each part of a slide build separately). But I found myself staring at the phone more than I’d like. So I think I’ll stick most of the time to my Keyspan by Tripp Lite Presentation Pro PR-PRO3, which doesn’t require WiFi or Bluetooth.
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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