12/7/2018

Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info


Tuesday, December 18
Use Video to Communicate, Connect, and Cash In
with Terry Brock, MBA, CSP, CPAE

Terry BrockYou know how powerful a video presence can be for connecting with prospects, audiences, and more.

But you may be under the impression that creating and distributing videos requires a lot of technical equipment or knowledge. Certainly it can, but it doesn’t have to.

Terry Brock is one of our favorite tech gurus, who for decades has explained how speakers can easily put technology to work for them. If you’d like to increase your visibility and impact through video, don’t miss this session.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.


Save the dates:

  • Thu., Jan. 3 — “Frankly Speaking: Insider Information (Most) Meeting Planners Won’t Share with Speakers” with Bonni Scepkowski, SFP and Maralynn Adams, CMP. Details coming.
  • Tue., Jan. 22 — Bronwyn Hesketh will discuss what you need to know to get booked by international bureaus. Details coming.
  • Thu., Feb. 7 — Kelly Notaras will share how to use your book to build your platform. Details coming.
  • Wed., Feb. 20 — Michael Hauge will help us understand how we can apply Hollywood storytelling secrets to our presentations. Details coming.
  • Tue., Mar. 5 — Kelly Swanson will discuss how to craft your brand story to sell get decision makers to pick you. Details coming.
  • Mon., Mar. 18 — Stephen Tweed will share how he put together and manages his CEO Mastermind groups. Details coming.

Feedback on SNN teleseminars/webinars:

  • “Rebecca continually prompts the speaker to provide what she knows we need! Stellar job!” —Sandra Shelton

Intensive — Strategies and Tactics
for Generating Recurring Revenue

Steady, recurring revenue sounds great, doesn’t it? No more worrying about down months or client cancelations. You know your nut will be covered each month so you can sleep soundly and enjoy life.

But getting there isn’t going to happen instantly. There are pitfalls to avoid and strategies that will take a while to refine. Why not learn from what others have figured out so you can start without stumbling?

These three recordings will help you figure out what you need to have in place before you launch a recurring revenue program, as well as how to keep it humming.

  • “How to Run a Membership Program that People Actually Want to Join and Renew” with Joy Duling
  • “The Professional Speaker’s Blueprint to Monthly Recurring Income” with Stu McLaren
  • “Create a 6-Figure Income with Your Daily Content Machine” with JB Glossinger, MBA, PhD

More details

All SNN single-focused intensive packages are detailed here.


SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Miscellaneous Tips

Membership/subscription tipsStephen Tweed

Here are some lessons we have learned from offering memberships and subscriptions for a decade.

  • To be successful, you must have a clearly defined niche where you are a recognized leader.
  • It is much easier to create content than it is to sell memberships.
  • It is much easier to sell memberships than it is to get members to actually watch your videos and take advantage of the content.
  • You need to be continually creating new content.

Our most successful current membership program is our Home Care CEO Mastermind. We have five groups of CEOs who pay us annual dues to be members of a group.

(Editors’ note: In March, Stephen will provide an SNN teleseminar on how he put together and manages his CEO Mastermind groups. Stephen delivered a lot of useful info on how to use direct mail in a digital age in his SNN teleseminar, “Increase Your Income by Using Direct Mail to Sell Your Products and Services.”)


Check your email draftsRita Risser Chai

I have a tendency to write emails and then not send them. I now check my email drafts every day before leaving the office to make sure I sent them!


Rebecca Morgan Would you like an easy way to create a new book in Q1/19? Join Rebecca Morgan in her 3-part simulcast mini-course that will guide you through the process of creating a slook™ — a robust book featuring your speech slides and the content of your talk. She created a 232-page slook™ in a month for a popular talk. You can too! Details. Register now — space is limited.

Technology Tips

SitelockSandra Shelton

If anyone is using or considering Sitelock for website security, this article might be useful.


WordPress host recommendationJan McInnis

If you’re using WordPress, then I highly recommend hosting with QTH. It is a smaller hosting company but is cheaper and has everything I need (cPanel, Free SSL Certificates, fast servers, off-site backups, etc.). Contact Scott at QTH.


Wordpress 5.0Rob Shore

Wordpress 5.0 has been released, and along with it a whole new editor called Gutenberg. This means that older themes and plugins may not work as planned. Details about the potential impact, and the one plugin you’ll likely want to add to your site, can be found here.

(Editors’ note: Rob shared his strategies for thriving in a niche market in his SNN teleseminar “Build a Big Following in a Small Niche.”)

Travel Tips

Cheap in-flight WiFi with iPass and AirlineCheckinsRebecca Morgan

This article describes how to subscribe to a plan that gives you in-flight WiFi access for less than you’d pay for one flight WiFi. The carriers are limited, but it might be good for you.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What one (or two) new activities did you try in 2018 that helped you grow your business?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


David Geller

Our best advertising to our customer list is a 8.5 x 11" full-color postcard. It has a 90% open rate! You have to LOOK at it to throw it out! If I get a 25% open rate on emails I’m told I’m a star. But 75% don’t open. Postcards in large size are better than anything in an envelope — you don’t need to open it. These folks offer excellent quality and fast.


SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info


Tuesday, December 18
Use Video to Communicate, Connect, and Cash In
with Terry Brock, MBA, CSP, CPAE

Terry BrockYou have a wide variety of options for creating and distributing video, all of which can help you build your business. This is true for all content creators, whether you’re a speaker, coach, consultant, or author.

The options can be overwhelming. Which tools should you use to create the most compelling content? What if you’re not an advanced techie — what can you use that doesn’t take an engineering degree to make work?

In this beautifully abundant conversation, Terry will share some of the latest, dazzling ways you can communicate better than ever, connect with your audiences, and create crisp, curvaceous, crinkling cash!

You will learn:

  • How speakers are making video pay off today by connecting with the right people
  • How to best use tools like Zoom, Facebook Live, Loom, and others to connect
  • Which tools to get — and how best to use them
  • Determine which device to use: laptop, smartphone, tablet — what’s working and what you need to know
  • Understand why audio is the most important part of video and some delicious options that are available for you
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Tuesday, December 18
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25



Special Limited-Time Offer:

If you would like more ideas for using technology to spread your message, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Give Live Speeches Around the World from Your Computer” with Terry Brock, CSP, CPAE
  • “YouTube: The Free Tool You’re Not Using Enough to Bring You Business” with Darren LaCroix, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.


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