Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Thursday, February 7
Success with a Smaller Publisher
with Kelly Notaras

Kelly NotarasHow can you make a splash with your new book? There are myriad ways.

One way is to get one of the big publishing houses to publish your book, with much fanfare. But maybe your book won’t get the attention it deserves from a big publisher. Should you consider a smaller publisher?

Our upcoming expert says yes — there are lots of advantages to going with a smaller publisher. Find out why, and get more ideas on how to make your book a success.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the dates:

Intensive — Strategies and Tactics
for Generating Recurring Revenue

Steady, recurring revenue sounds great, doesn’t it? No more worrying about down months or client cancelations. You know your nut will be covered each month so you can sleep soundly and enjoy life.

But getting there isn’t going to happen instantly. There are pitfalls to avoid and strategies that will take a while to refine. Why not learn from what others have figured out so you can start without stumbling?

These three recordings will help you figure out what you need to have in place before you launch a recurring revenue program, as well as how to keep it humming.

  • “How to Run a Membership Program that People Actually Want to Join and Renew” with Joy Duling
  • “The Professional Speaker’s Blueprint to Monthly Recurring Income” with Stu McLaren
  • “Create a 6-Figure Income with Your Daily Content Machine” with JB Glossinger, MBA, PhD

More details

All SNN single-focused intensive packages are detailed here.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Miscellaneous Tips

Generation Z audience tipsBrenda Bence

We know attention spans are shrinking, and based on the speeches I’ve given so far to Generation Z audiences, it seems to be true. Research shows that this generation — which is about to outnumber Millennials and is just now entering the workforce — has an attention span of about eight seconds, which is shorter than that of a goldfish. And 11% of Generation Z has been diagnosed with ADHD. So as speakers, the need to keep our younger audience members engaged, active, and involved has never been more necessary. Here are few tips to address Gen Z audiences. What would you add to this list?

  • Technology. Instead of having the audience use their phones to vote, I had keypads for each audience member. They loved them, and I figured it was better for the audience to play with keypads than get distracted by whatever messages were coming in on their phones.
  • Use video. Gen Z’s #1 go-to source of information is YouTube, so showing videos worked well.
  • Tell stories, stories, stories. Of course, good speakers tell stories, but what I found was that the more vivid the details, the better. I added plenty of dialogue, sound effects, staging, etc.
  • “Show” what you mean, don’t just speak it. A fun, face-reading fact: Ears are like antennae for words, so the larger a person’s ears are, the more “words” will matter to that person. Therefore, the smaller the ears, the less words matter — the more it’s about visuals.

(Editors’ note: Brenda shared lots of useful info in her SNN teleseminar, “Apply Lessons Learned from Running Billion-Dollar Businesses to Grow Your Speaking Enterprise”)

Online course production resourceTim Durkin

If you are looking for passive income, consider online courses. Most of us thought it a hard slog, too technical, etc. It doesn’t have to be, and www.gururocket.com founder James Robbins proves it with a step-by-step guide that is incredibly easy to follow. In addition to teaching the mechanics, James goes deeply into to the psychology of selling and marketing your course, as well as designing a course that makes people want to buy AND use it. He also adds a ton of extra videos that will instruct you on using lots of resources. If you follow the course, you should recapture your cost and much more in mere days. I did. Put your guruness on a rocket to profit.

Travel Tips

Utilize alternative lodgingBob Prentice

One of the smartest decisions I made was to utilize Airbnb, staying in beautiful homes with awesome people instead of a hotel. It has been one of the most refreshing things I have ever done. My biggest discovery after staying at so many hotels and motels over the years — this new strategy has created many new life-long friends because of the intimacy of staying in someone’s home. Give it a try.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Thursday, February 7
Success with a Smaller Publisher
with Kelly Notaras

Kelly NotarasYour dream is to have a major publishing house produce your book, get you interviewed by major media, send you on a book tour, and create mega book sales.

The reality is unless you have already been published with a big house, you’re unlikely to get a deal with them.

There is an alternative — one that is often easier and more lucrative: publishing with a smaller house. “Smaller” does not necessarily mean smaller sales. In fact, you’re a bigger fish in this smaller sea which means your book will get more attention and support. And even perhaps a larger advance than a big house would offer.

No matter what the size of the publisher, you’ll benefit from understanding an insider’s view of what it takes for your book to be successful. Understanding the book business from the publisher’s view is critical to the success of your book.

In this program, you’ll learn:

  • what an acquiring editor is dying to see when opening your proposal
  • how to signal to the publisher that you understand the business of book marketing (which most authors do not)
  • how a high-performing self-published book can ignite your fans — and find you a publisher if you want one
  • the #1 mistake self-publishing authors make, and how to avoid it
  • what kind of investment you should be prepared to make (and how to make it back)

Kelly will share her insight into the mind of traditional publishers to help guide you from “speaker” to “published author”!

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Thursday, February 7
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas about getting your book published, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Everything You Ever Wanted to Know about Getting a Business Book Published but Were Afraid to Ask” with Matt Holt
  • “How to Make Publishers Fall Madly in Love with You and Your Idea” with Wendy Keller

With your order of this live or recorded session, at checkout you will be offered these recordings.

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