Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, February 20
Master Emotionally Powerful Stories
to Move Your Audiences to Action

with Michael Hauge

Michael HaugeHave you ever sat transfixed in a movie theater, riding a roller coaster of emotions from interest to joy to sadness to inspiration? Of course you have. Hollywood stories are crafted very carefully, to take you on the journey that the movie makers want you to experience.

What if you could bring that same level of craft to the stories you bring to your audiences?

Our next program features one of Hollywood’s top story experts, who brings the lessons he’s learned in the film industry to speakers and business leaders, helping them to tell more powerful stories.

In the words of actor Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.”

You won’t want to miss hearing Michael’s tips for extraordinary storytelling.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the dates:

Intensive — Strategies and Tactics
for Generating Recurring Revenue

Steady, recurring revenue sounds great, doesn’t it? No more worrying about down months or client cancelations. You know your nut will be covered each month so you can sleep soundly and enjoy life.

But getting there isn’t going to happen instantly. There are pitfalls to avoid and strategies that will take a while to refine. Why not learn from what others have figured out so you can start without stumbling?

These three recordings will help you figure out what you need to have in place before you launch a recurring revenue program, as well as how to keep it humming.

  • “How to Run a Membership Program that People Actually Want to Join and Renew” with Joy Duling
  • “The Professional Speaker’s Blueprint to Monthly Recurring Income” with Stu McLaren
  • “Create a 6-Figure Income with Your Daily Content Machine” with JB Glossinger, MBA, PhD

More details

All SNN single-focused intensive packages are detailed here.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Miscellaneous Tips

Writer recommendationPam Paquet

Do you wish someone could take your ugly duckling thoughts and words and turn them into a beautiful swan of writing? Sometimes what sounds good in our heads could use a little help. If you need a writer for ongoing case studies, newsletters, articles or blogs, I encourage you to contact Ronda Payne, Girl with a Pen. I’ve been working with Ronda for six years and have watched her create story-based content people can relate to.

Printer recommendationSusan Keane Baker

I’ve used Reindl Printing in Wisconsin and I could not be happier. They were not the least expensive, but much less expensive than I had been paying my previous printer. Most of all, they are a joy to work with and their quality is superb. Contact Bill Best, 715/536-9537, bill.best@reindlprinting.com.

Resource to help identify writing service scammersEd Barks

Authors and would-be authors: Beware the predators who try to scam you out of your money and intellectual property rights. If someone approaches you for anything from marketing to editorial services, check them out closely (of course, you do need to hire editors, designers, and the like, but you should conduct those searches yourself).

A good source to help identify scammers is Writer Beware, operated by the Science Fiction and Fantasy Writers of America.

Just remember that one source can’t spot every shady character, so keep your business sense about you as you prepare to publish.

Tips for demo videoJeff Davidson

Does your demo video grab the viewer’s attention in the first 30 seconds? Is it television broadcast quality? If it weren’t about you, would you be interested in watching it further?

Your video needs to make an immediate impact on your viewer. The first half-minute of the demo is crucial and many meeting planners will make a host of decisions within those 30 seconds. You need to convey who you are, what you do, and what benefits you offer the audience. You need to tell your story and tell it well.

The meeting planner wants to see you in action. Offer footage that displays your presentation skills, and an inkling of your content, and audience responsiveness. Some speakers show snippets that are too short; it is preferable to convey a complete vignette. Have audience members come up to you and said wonderful things? Are there top officers of recognized companies or notable personalities whom you have, or can capture, on video? If so, they can prove to be highly influential. Strategically place video testimonials throughout your demo.

Technology Tips

Facebook ad infoBethTerry

An analyst from Zuckerberg’s class at Harvard claims more than 50% of all accounts on Facebook are fake.

This may matter if you are advertising. Also, watch the video that shows a “click farm” operating randomly to make it look like pages are being looked at and "liked." My first thought was, “So that’s where all those used phones go that people toss into the landfills!”

Easy way to send files to your phone or desktopMary Westheimer

WeTransfer is my choice for most large files, but sometimes I just want to send a photo or video quickly. I send it as an attachment from my regular email address, but it seldom arrives. It’s easily found, though, in my gmail Sent folder, just as if it’d landed in my inbox.

Travel Tips

Check your APEC renewal dateRebecca Morgan

If you travel to Asia often and have the Asia equivalent to Global Entry called APEC, check your renewal date. I just got back from Asia and didn’t notice mine had expired, but luckily I got to use the nearly empty APEC Immigration lines anyway. To check your renewal (or apply for the first time) you have to start a new account at login.gov. You’ll receive a confirmation email you must verify. Then you can see your account and the exp. date. It’s pretty easy from there to renew. It’s $70 for 5 years.

Hertz discountMaura Thomas

A speaker friend contacted Hertz on behalf of speakers and got us a discount code we can share with all speakers. It’s listed as “SpeakerVoice” and the CDP number is 2172195. The benefits are:

  • Negotiated discount
  • LDW (Loss Damage Waiver) included
  • Full liability coverage
  • No mileage or other expense for cars that are rented in one location and dropped off at another.

To take advantage, log into your Hertz account, enter it in your profile, and select it when you rent a car from their website.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Wednesday, February 20
Master Emotionally Powerful Stories
to Move Your Audiences to Action

with Michael Hauge

Michael HaugeWhenever you make a presentation — on the stage or on the page — your primary objective is to get your audience to take action. Whether you want them to bring you back as a speaker, hire you as a consultant, purchase your products at the back of the room, follow your instructions for achieving a goal, or be inspired to change their lives, this single best way to accomplish any of those goals is with an emotionally powerful story.

Right now you may be saying to yourself, “I already know that — but I’m awful at storytelling! I have no talent for it.” Or, “My audiences and prospects just want to hear facts and figures.” Or, “I’ve never done anything spectacular so no one would be interested in hearing my stories.”

If this is what you’re thinking, then this is an event you don’t want to miss.

Story expert and Hollywood script consultant Michael Hauge has helped speakers, consultants, marketers, entrepreneurs and corporate leaders establish their brands, grow their businesses, increase their revenue and change people’s lives.

Drawing on his decades helping top Hollywood screenwriters, producers, studios and stars create blockbuster film and television, Michael will show you how to take the same proven methods filmmakers and novelists use to captivate audiences and incorporate them into your own speeches. Following his 6-Step Success Story™ process for creating persuasive and transformative stories, Michael will show you how to set yourself apart and turn your audiences into passionate followers.

In this program, you willll learn:

  • why being an “ordinary” person is an advantage when you tell stories
  • 5 things audiences want to know about you as soon as you walk on stage — and how a good story will provide them all
  • the differences between autobiographical “signature” stories and client success stories — and how to choose the right one for your speech
  • essential tools for creating empathy with the hero of your story
  • how to convince audiences of your expertise without bragging
  • powerful ways to open your story
  • why storytelling is your most effective tool for presenting data
  • Hollywood secrets for bringing your audience to its feet
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, February 20
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for creating compelling stories, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Hollywood Secrets to Spinning Riveting Stories” with Michael Hauge
  • “Extraordinary Stories in an Ordinary Day” with Judy Carter

With your order of this live or recorded session, at checkout you will be offered these recordings.

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