Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Monday, March 18
Create a Regular Revenue and Profit Stream
with Client Mastermind Groups

with Stephen Tweed, CSP

Stephen TweedIf you have ever gotten together with a group of colleagues to discuss a challenge you faced and get their input and ideas — and then offered your thoughts as they described one of *their* challenges — you know the power of a group in generating value for the participants.

Organizing groups like this in your client industry can have great benefit for those clients ... and for your bottom line.

As a consultant, you don’t have to come up with all the answers, because the clients in the group will do that. As a speaker, you will get to hear clients’ concerns and can then tailor future presentations to address them.

Don’t miss our next program, where an expert in organizing these client groups tells us how we can put this tool to work for them and for us.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Feedback on SNN teleseminars and webinars:

  • “The SNN teleseminars and webinars are a great way to speed learn different topics from experts at an exceptional value. Thanks SNN for providing this fantastic service.” —Lori Klinka
  • “These programs are raw gold which you’ll have to mine and refine into action and results.” —Don Foster Gutridge II

Save the dates:

Intensive — Vault Your Business to a Much Higher Level

If you aren’t famous (yet!), you can still create a lucrative career. You can speak around the world for handsome fees and/or to see sights you’d not see otherwise.

It starts with having the idea and desire. Do you want a TV show? Well-selling book? Popular podcast? Newspaper column? So many options, how do you decide on what to focus?

These three recordings will give you the inside scoop on what’s possible, and some ways to get started on taking your business to the next level.

  • “How Non-Celebrity Speakers Can Build a Lucrative Career” with Warren Greshes, CPAE
  • “The World Tour of You: How to Become a Global Speaker” with Fredrik Härén, CSP, CSPGlobal
  • “Are You Thinking Big Enough? How to Have Your Own TV Show, Write Bestselling Books, and Sell Truckloads of Products” with Chris Widener

More details

All SNN single-focused intensive packages are detailed here.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Miscellaneous Tips

Article on promoting audio booksSusan Friedmann

Interesting article, “A New Way to Promote Audio Books.”

(Editors’ note: Susan provided an information-packed teleseminar for us on “How to Profit from Exhibiting, Whether You’re Speaking at the Event or Not.”

Is offering certification right for you?Jay Arthur

In my area of expertise, there are standards for the Body of Knowledge (BOK) needed for certifications. Lots of consultants, universities and other groups were offering certifications, so I decided to as well — after some serious deliberation.

Some things to ask before offering a certification:

  • Is there a recognized certification Body of Knowledge? (or can you create one?)
  • Does your audience need ongoing training to stay certified (e.g., RNs, CPAs, MDs)?
  • Does the certification help your audience get a better-paying job?
  • Do you have the credentials to offer certification?

(Editors’ note: We are confirming a teleseminar/webinar on this with an expert who’s offered certification for many years. Stay tuned!)

Technology Tips

Reusable, paperless notebookHalelly Azulay

I have really enjoyed using my RocketBook Everlast notebook (I ordered mine from Staples). For about $32, I have an “executive” notebook with 36 erasable pages that I can easily upload (using their free app) to whatever destination I choose by assigning them one of 7 icons of pre-determined paths, like add to an Evernote folder, email to me or someone else, etc.

I use erasable Frixion ink pens that can be erased easily with the tip-eraser and the whole page is erased in seconds with a damp paper towel. One notebook, used over and over and over again. (Note: I have owned, but don’t recommend as much, the previous iteration of the Rocketbook notebooks, called Wave, that must be microwaved to erase — you have to erase the entire notebook at once vs. one page at a time. That’s not as convenient.)

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What do you have pre-planned for when the electricity goes out during your presentation?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Rita Risser Chai

When training up to 30 people, for prolonged power outages, we troupe out to a nearby lounge, cafeteria, or outside under a tree. I may change the order of material to emphasize small group and partner work.

David Zach

I say, “I know what you’re thinking, ‘He’s a Futurist. Wouldn’t he have known this was going to happen?’” Actually, this works for anything unexpected — and always gets a laugh.

Jim Cathcart

Three ways to handle electricity going out...

  • Years ago, when I advanced a slide on a 35mm projector, a puff of smoke rose from it. The audience laughed, I smiled and said, “That was not part of the presentation.”

    The smoke alarms went off. I said, “We don’t know if this is a real emergency or just a power surge, but we can’t take the risk. All of you on the right side of the room please exit the rear doors and go up the stairs to the lobby or street. Those on the left side follow me through these side doors and up the stairs to the street.” (Note: I had checked all emergency exits prior to the meeting and I knew which would lead you in a loop around to the other side and which led directly out of danger.)

    You have the microphone, so you’re the de facto person in charge of safety. It turned out that there was an electrical fire and power surge. We had to evacuate the entire hotel for five hours! I assembled my audience on the steps of a neighboring building and completed an abbreviated version of my seminar.
  • The group gasped as the room suddenly went dark and the projector went off. With no mic, I loudly said, “Would someone please open the curtains?” Then, as light streamed into the room, “The staff will check on the nature of the outage. I will now move to the center of the room and we will do ‘theater in the round.’” I acted as if there were slides showing, saying with each point, “As you can see (smile) in this illustration...” There was no emergency and the lights came on soon after.
  • During a 2-hour seminar the entire room went pitch black. However, the mic still worked. I said, “Wow! THAT is total darkness.” I was sure to project calm along with amazement, so as not to stoke any fear. I asked people near the doors to open them, and had a volunteer go to the lobby to see if we needed to evacuate.

    We were told we were safe and power would return. This only took a minute or two. In the darkness, I asked the audience if they wanted to: A) evacuate the building and mill around outside till the lights came back, or B) continue in the dark since we were almost finished. They said continue and I did. Lights came back on a few minutes later.

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SpeakerNet News Teleseminar Info

Monday, March 18
Create a Regular Revenue and Profit Stream
with Client Mastermind Groups

with Stephen Tweed, CSP

Stephen TweedOne of the big challenges facing all speakers, trainers, consultants and coaches is overcoming the revenue peaks and valleys. When you’re busy speaking, you’re not marketing, and when you have time for marketing you’re not speaking and generating cash flow.

After 30 years in this business, Stephen has developed a proven process for serving clients, generating consistent revenue, and doing work that makes a difference.

You may be part of a mastermind group with other speakers, consultants, or coaches. You meet regularly to share ideas, solve problems, and support one another. You know how this works.

Stephen introduced this concept to the private-pay home care industry in 2012. He currently leads five different CEO Mastermind Groups with 45 companies paying annual dues to participate.

In this session, Stephen will describe in detail how he organized his Home Care CEO Mastermind Groups, how he invites potential members to join, and how he manages the process to earn consistent, predictable cash flow throughout the year. He’ll also describe how he identifies hot topics that members are discussing, and turns those hot topics into additional speeches, seminars, writing, and consulting engagements.

In this program you will learn how to:

  • plan, organize, and facilitate client mastermind groups
  • market your mastermind groups to potential members
  • set up your billing structure to generate consistent six-figure-plus cash flow
  • capture hot topics and industry trends for additional speeches, seminars, writing, and consulting.
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, March 18
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for creating ongoing profits, we're suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Increase Your Income by Using Direct Mail to Sell Your Products and Services” with Stephen Tweed, CSP
  • “Establish Client MasterMind Groups for Ongoing, Significant Income and Results” with Steve Miller

With your order of this live or recorded session, at checkout you will be offered these recordings.

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