Editors: Rebecca Morgan & Ken Braly

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Rebecca Morgan Would you like an easy way to create a new book in 2019? Rebecca Morgan’s 3-part live, interactive, virtual course will guide you through the process of creating a slook™ — a robust book featuring your speech slides and the content of your talk. She created a 202-page slook™ in a month for a popular talk. You can too! Details. Register now — early bird price ends April 10.

Teleseminar Info

Tuesday, April 16
Convert Your In-Presentation Lead Magnets
into Massive Sales

with Juliet Clark

Juliet ClarkYou’re in front of the room, and your presentation is going well. You want to give the audience members additional content that you don’t have time to cover, so you give them a text number, or a web URL, where they can get a special report or other expanded information. You watch as they write down this lead.

Later, you notice that only a few people follow through and get the report, and only rarely does this lead to more business. How can you make this a more effective tool for connecting with your potential clients?

In our next program, Juliet Clark will show you the system she has developed to get to know more about these leads, and how she converts them into paying clients.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the dates:

Intensive — Vault Your Business to a Much Higher Level

If you aren’t famous (yet!), you can still create a lucrative career. You can speak around the world for handsome fees and/or to see sights you’d not see otherwise.

It starts with having the idea and desire. Do you want a TV show? Well-selling book? Popular podcast? Newspaper column? So many options, how do you decide on what to focus?

These three recordings will give you the inside scoop on what’s possible, and some ways to get started on taking your business to the next level.

  • “How Non-Celebrity Speakers Can Build a Lucrative Career” with Warren Greshes, CPAE
  • “The World Tour of You: How to Become a Global Speaker” with Fredrik Härén, CSP, CSPGlobal
  • “Are You Thinking Big Enough? How to Have Your Own TV Show, Write Bestselling Books, and Sell Truckloads of Products” with Chris Widener

More details

All SNN single-focused intensive packages are detailed here.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

From the Editors

Some readers send us kind notes of appreciation and ask how they can support us. If you’d like to help, here are a few ways:

  1. Invite your speaker, trainer, consultant, coach, author friends to subscribe to this SNN weekly newsletter. They’ll get our “51 Best Marketing Tips” culled from 10 years of SNN tips. Post a recommendation to appropriate Facebook and LinkedIn groups, Tweet, Instagram the invitation.
  2. Send us your tips. If you think it’s too basic, send it anyway and let us decide. Think, “What did I learn or discover this week that will help my business?” That’s a tip to share.
  3. Buy something. This is how you keep SNN publishing free every week — for 22 years! We appreciate financial support, from buying our recordings, or special reports. There is really great info in our products that will cut your learning curve, make your business more profitable, or open your mind to a new business model or revenue stream.
  4. Subscribe to our teleseminar/webinar recording subscription service where you’ll receive every future recording for only $10/each, sent automatically. This is an amazing deal for ongoing ideas in your inbox that can yield thousands of dollars in your pocket.

Miscellaneous Tips

Portable lightingSam Silverstein

Want to have better lighting for your videos, in your office or as you travel? Litra has a couple of products, LitraPro & Litra Torch, that are incredibly compact, travel well and provide great lighting. I use two of the Pro’s and one Torch for fantastic results.

(Editors’ note: Sam shared lots of ways to use your technology to create e-Products in his SNN teleseminar “Strategically Blending E-Commerce into Your Practice.”)

How to Neutralize a CopycatVickie Sullivan

Dealing with copycats is like playing “Whack-a-Mole.” For every wannabe out there pretending to be your peer, there are several that pop up at the worst time: during sales conversations with prospective buyers.

The good news: Usually, these folks are new to the scene and don’t have your insight or experience. The problem, though, is the buyer doesn’t know that. They don’t understand the impact of the differences.

What can we do to neutralize the copycat’s impact? Three words: Steal. Their. Thunder.

To do this, you need two things:

  • First, their outcome and their approach, which is easy to find on their website.
  • Second, the impact of their inexperience — what they get wrong, why, and what train wreck happens next.

I’ll use myself as an example. Everyone and their housecat say they are market strategists. But many are tacticians who do strategy because their clients don’t have one. I explain that situation to the buyer, and I point out how strategy looks different when developed with a set of tactics in mind. I also include stories about how folks like them got derailed when they put this approach in action.

The result: The wannabe looks like a disaster hiding in plain sight. And I don’t appear to bash the competition because I’m talking at 30,000 feet and not mentioning names. The buyer either agrees with the idea (and I have a great client), or they don’t (and I’ve dodged a bullet).

We can’t stop all copycats, but we can neutralize their impact. Make these folks look like a cheap imitation, and your best buyers will ignore them.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Travel Tips

JFK to/from Manhattan helicopter serviceRob Shore

The Blade helicopter service will take you to/from JFK/Manhattan for $195 each way, including ground transportation between the airport and the JFK helipad. Flights are from 7 am–s7 pm. Also available between Manhattan, the Hamptons, Nantucket, the Jersey Shore, Miami and all NYC surrounding airports. Coming soon to the Bay Area.

(Editors’ note: Rob shared his strategies for thriving in a niche market in his SNN teleseminar “Build a Big Following in a Small Niche.”)

Requests for Info / Advice

How have you used your quote graphics?Rebecca Morgan

I’ve seen most people use their quote graphics on social media. If you’ve used it in other ways, please share. I’ll compile the responses and post them to the SNN Compilations page.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: Who are your favorite Fiverr resources? Share their name, Fiverr handle, and what they did for you that you recommend.

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Vicki Hess

Goran Andric, username "agorcreate," video editing, fast, reasonable, high-quality

Bonnie Davis

My Fivver guy is called Brother. He does everything graphic for me: creates and edits images, creates book covers, fix backgrounds in pictures, etc. I highly recommend him.

Jan McInnis

  • mattvopro — he EQs my podcast audio so it sounds great. He’s based in the U.S.
  • manin1978 — he connected my podcast website to iTunes and libsyn. He’s based in India.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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SpeakerNet News Teleseminar Info

Tuesday, April 16
Convert Your In-Presentation Lead Magnets
into Massive Sales

with Juliet Clark

Juliet ClarkYou speak to serve your tribe. You offer lead magnets (texts to get special reports, ebooks, etc.) from stage. How are these paying off for you? Not so much? If you’re not having many conversations, Juliet has a brilliant system that has increased speakers’ conversation rate substantially.

The most effective way to serve your followers is to know who they are, what they want and need, then to adjust your language to create more connection and relationships that lead to sales. Most freebies do not give you any information about your consumers, or lead potential clients into relationships that result in high-ticket sales. It is important to understand who you are speaking to, and create one-on-one personal connections to establish trust.

In this program, you will learn:

  • 6 reasons people purchase and where your tribe fits this model
  • why digital marketing alone doesn’t work, and what combination of methods works best
  • why Assessment Marketing establishes you as an expert who is here to serve, not sell
  • how self-reflective processes build trust and sales without feeling sales-y
  • why an assessment as a lead magnet creates knowledge for you to build sustainable offers
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Tuesday, April 16
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to connect with audiences for more business, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Techniques to Include in Your Presentation That Increase Repeat Bookings” with Mike Domitrz, CSP
  • “Growing Your Business in the Digital World” with Randy Gage

With your order of this live or recorded session, at checkout you will be offered these recordings.

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