Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Thursday, June 13
Develop a Multi-Speaker Business:
Going Beyond a Solo-Speaker Practice

with Dr. Margaret Fitzgerald, CSP

Margaret FitzgeraldSome speakers like being a solo practitioner — they make all the decisions, deliver all the presentations, and reap all the rewards.

But others believe there are benefits to bringing other speakers into their business — there are colleagues to bounce ideas off of, and they can grow a bigger business and have a wider impact.

If you have ever considered having other speakers presenting your programs, be sure to listen to what our expert has to say.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the dates:

  • Mon., June 24 — “How to Organize Successful Online Book Tours” with Penny Sansevieri. Details soon
  • Tues., July 9 — Marcia Yudkin on how to sell more if you or your prospects are introverts. Details TBA
  • Mon., July 22 — Sheryl Roush (webinar) on how to create eye-catching speaker marketing materials. Details TBA

Feedback on SNN teleseminars/webinars:

  • “Rebecca Morgan asks very thoughtful, in-depth questions of the interviewee to help us understand the concept. Each SNN teleseminar that I attend I learn new information that helps me add something to my toolbox. Thank you for providing these great learning experiences!” —Robin Thompson

Intensive — Bureau Owners Share
How Speakers Can Get More Bookings

Bureau owners hear from clients what makes speakers stand out — in the review process, on stage, and afterwards. They learn what you may never know. What makes some speakers rise to the top repeatedly? What causes some to never be considered?

Your relationship with the bureau is important, yet many speakers are confused about what bureaus will and won’t do for them. You’ll get clarification on that. You’ll hear how to avoid common turnoffs that guarantee your emails and calls won’t get returned.

And you’ll learn the truth about showcases and how to make these pay off for you.

These three recordings will give you insights on how to be more appealing to bureau owners.

  • “How to Secure Bureau Attraction” with Betty Garrett, CMP
  • “SpeakerSavvy: Wisdom from the Dark Side (A Bureau Owner Comes Clean)” with Bronwyn Hesketh
  • “Secrets of Landing Many More Speaking Engagements” with Steve Markman

More details

All SNN single-focused intensive packages are detailed here.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Miscellaneous Tips

Using diverse stock photosRita Risser Chai

As someone who works in diversity and inclusion, I am super sensitive to diversity in photos. Some in your market may feel the same way. Here are some tips on making sure you use diverse photos in your marketing and slides.

  • Gender diversity: When all the photos in a marketing piece are considered together, I try for 50/50 male/female balance. But even more important is who is talking, or who is centered in the picture (who everyone is looking at). I make sure to have women talking with men listening, as well as men talking with women listening. For slides, I strive to reflect my audience’s gender make up.
  • Ethnic diversity: I look for images that reflect my audience. Again, I want to make sure that the diverse people are centered at least half the time.
  • Age diversity: I include a mix of ages.
  • Disability diversity: This has been the most difficult for me to find. Any suggestions for resources appreciated.
  • I use Flickr for photos that don’t look staged.
  • Often your client’s communication department has photos reflecting the diversity of the target audience.
  • Other speakers have suggested Shutterstock, taking your own photos, using illustrators, and two new sites: WOCintech (free stock photos of women of color in tech) and Oodls

If any of you have suggestions for sources for diverse photos, please share with SNN.

Time to ditch MailChimp?Susan Friedmann

If you’re a MailChip user (especially on their free plan) read this in-depth article “Time to Ditch MailChimp?” about what is happening at the company, so you can take action if necessary.

Here are some alternatives to MailChimp:

  • MailerLite
  • ConvertKit
  • ActiveCampaign
  • MadMimi

(Editors’ note: Susan provided an information-packed teleseminar for us on “How to Profit from Exhibiting, Whether You’re Speaking at the Event or Not.”

More on REAL ID, DMV, and TSA

Marcia Yudkin

After 10/1/20 you’ll need EITHER a “real ID” driver’s license OR a U.S. passport to travel on an airplane or enter a federal building. You can choose not to update your driver’s license and use your passport instead.

(Editors’ note: Marcia Yudkin gave an information-packed SNN teleseminar, “Create a Paid Mentorship Program to Capitalize on Your Expertise.”)

Steven Iwersen

When you go to your local DMV to get your new REAL ID, be prepared for them to issue you a “Temporary ID” while you wait for your new ID Card to arrive in the mail. The “Temp ID” will be a paper copy.

You should ask to keep the old ID. (They will more than likely cut the ID in half or on the corner.) Make sure that you receive from them the portion of the old ID card that displays your name, the expiration date, and if possible the image of your state seal.

The Temporary ID will not help you at TSA. If you will be traveling through an airport anytime before receiving the new ID, showing the old ID in addition to your Temporary ID will help streamline the hassle at TSA. TSA is looking for the expiration date and seal on the old card. If you do not have the old ID, take your passport. If you don’t have easy access to it, ensure you have a credit card in your name, a piece of mail (utility, civic, or voter registration card) with your name/address, and a little extra patience as they may choose to do additional screening.

Webinar/teleseminar Plan BRebecca Morgan

Twice last week I was leading live online seminars when the internet — including VOIP — went down. Luckily, thanks to the patience of the participants, they hung on while I scrambled with a Plan B. However, in the future, I plan to have a plan so I could seamlessly switch gears if necessary.

That plan? Log in on my cell phone as a panelist, so if the ’net goes down, I can pick up my phone and switch to presenter mode. It means there would not be slides, but at least they would get my face and voice.

(Editors’ note: Rebecca provides lots of inside information in her SNN teleseminar, “Teleseminars Soup to Nuts: How to Provide Profitable, Low-Work, High-Value Seminars.”)

Understand voice search for SEOJay Arthur

Voice search is on the rise. What questions are people asking? This site helped me come up with dozens of ideas for articles about my topic.

Technology Tips

Transfer files through the air between Apple devicesJamie Champagne

Newer iPhone and MacBooks have “Air Drop” feature. Use this to quickly transfer videos and photos from your iPhone to MacBook without cables or worry about conversions (e.g., photos come over ready as JPGs). This is also the easiest way to share photos and videos with others that are beyond the size of what emails allow. This article shares more details.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.
SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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SpeakerNet News Teleseminar Info

Thursday, June 13
Develop a Multi-Speaker Business:
Going Beyond a Solo-Speaker Practice

with Dr. Margaret Fitzgerald, CSP

Margaret FitzgeraldThere is enough demand for your topic that you wish you could clone yourself. You’re running yourself ragged, even with raising your fees and saying no to engagements that aren’t the right fit, or you are simply not available.

While most speakers have successful solo-speaker practices, a growing number opt to develop a multi-speaker business. But how would you do that? What do you need to be aware of that you might not think of?

Dr. Fitzgerald and her team grew her company to a very successful multi-speaker business with multiple product lines. She’ll share what worked, and what did not.

In this program, you will learn how to:

  • Recognize the signs that your business is ready to add more presenters
  • Develop programs that can be taught by a number of speakers and are not dependent on the author’s story
  • Recruit and hire additional speakers
  • Determine fair pay for your faculty
  • Develop faculty so that a seamless product, regardless of presenter, is acceptable to the marketplace
  • Protect your IP
  • Manage all the moving parts
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Thursday, June 13
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to move beyond a solo practice, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Building a Million-Dollar Business: Questions and Decisions to Consider” with Marjorie Brody, CSP, CPAE, CMC
  • “Increase Your Revenue by Licensing Your IP to Clients and Other Trainers” with Candace Fitzpatrick, MBA, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.

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