Editors: Rebecca Morgan & Ken Braly
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Intensive — Hot Tech Tools
The speaking business is rapidly changing. If you aren’t using some of the newest digital tools in your presentation and beyond, you’ll look ancient in the buyer’s eyes. Plus, you won’t be capturing hot leads and fans’ information.
There’s so much to learn and master. What is going to give you the biggest payoff for the time and money you invest? What can you use in your presentation that has value to the audience and helps you qualify leads? How do you get people to give you permission to push your ongoing messages to them? What might you be missing that would have a big payoff?
In these three sessions, you’ll hear different views of what can yield big results for you.
All SNN single-focused intensive packages are detailed here.
Font identification resource — Steve Miller
Occasionally, I’ll see a font I think is pretty cool and I might want to use. But finding the font name was always difficult. Then I found a website — whatfontis.com. Just take a screenshot of the font you’re looking for and uploaded it. It will show several options, let you know the usage restrictions (personal or commercial), and give you a link to download or purchase the font.
(Editors’ note: Steve shared his model for an innovative service in his SNN teleseminar “Establish Client MasterMind Groups for Ongoing, Significant Income and Results.” You can order the recording.)
How great speech topics go bad — Vickie Sullivan
I looked forward to a panel discussion on fashion during an international business women’s conference. The speakers were prominent CEOs who have innovative business models. The anticipation from the audience was palpable.
The consensus among the attendees (including me) was that this session was the most disappointing. Which begs a bigger question: Can speakers lose an audience who loves them from the beginning? Yep. It’s easier to do than you think.
A lot of speakers start off strong by making the topic relevant. But then they drop the ball by not paying attention to how their audience defines the topic.
One of several examples from the fashion discussion: One speaker referred to shopping as an Instagram-worthy event. When an attendee suggested that customer service was more important to her than social media, the speaker noted that their target demographic was 20 (and sometimes 30) years younger than the audience and therefore, doesn’t care about getting help during the buying experience. The gasps were audible. Half the room was gone in an instant.
(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)
Best time of day to deliver a presentation — Jeff Davidson
Given your choice, the best time to make a presentation is 10:00 am according to University of Pittsburgh School of Medicine associate professor Clark Rosen, M.D. By 9 am or 10 am you’ve likely had the opportunity to drink some water. A decent level of hydration helps to reduce any early morning raspiness. It is also wise to avoid dairy products which, for some people, directly contribute to an increase in mucus production. The time of the day when your voice is the most rested is 10:00 am. And a rested voice is a more relaxed voice and potentially a more confident voice.
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Hotel hacks — Robert McEntee
This is a short helpful article on hotel hacks. You may know most of the ideas but hopefully find one or two ideas which you’re not familiar with.
Online learning resources? — Beth Terry
What e-learning programs are you using? What have you learned about using LMS systems online? Is it best to do your own or are there apps that you prefer? I’ll compile the responses for SNN.
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