Editors: Rebecca Morgan & Ken Braly
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Intensive — Adapting Your Content
Colleagues are making big bucks with e-learning, both for individuals and for corporate clients. E-learning is not just uploading webinar videos, especially if you want to get into the lucrative continuing education market. It needs to have components that prove attendees understand the information.
With these three recordings, you’ll hear different approaches and strategies for making high-quality e-learning to sell to your clients and individuals.
All SNN single-focused intensive packages are detailed here.
Over the 23 years we’ve been publishing SNN, numerous subscribers have shared how much value they get from it. We’ve never asked for support, so we thought we’d try a system where you can contribute to the running of SNN, either for each issue you found valuable, or regularly. Go to this site to provide a contribution for valuable tips. :-)
Keep your nouns and pronouns in accord — Kathleen Watson
Disagreements continue about pairing the plural pronoun “they” with a singular noun. These examples show how you can avoid the mismatch:
Try stand-up comedy to add more humor to your talks — Rebecca Morgan
If you already have humor in your talks, you might think that stand-up comedy would be easy. It is hard — really hard. Stand-up has a different rhythm than inserting a funny line every paragraph of a funny story. Stand-up is more set up, punch line, set up, punch line. I’m told good stand-up comedians don’t go more than 18 seconds without a laugh.
Having just completed a 4-week stand-up comedy course, culminating with a 4-minute routine at a comedy club, I can attest to this being one of the hardest skills to learn, even though I’ve been speaking for decades. However, I highly recommend it to get out of one’s comfort zone (I was nervous for the first time in many years right before performing my routine). You’ll learn new ways to add more one-liners and quips to your content. The goal isn’t to become a stand-up comedian, but to add even more zip to your talks.
Sales tip — Bill Conerly
I’m so tired of junk calls that I seldom answer calls from unknown numbers. But I took a chance today and booked a speech by answering the phone. My newsletter had just come out, leading to my new marketing rule: answer the phone on days my newsletter comes out.
Book launch ideas — Brenda Bence
Here’s what I received in response to my question about good book launch ideas.
We threw a massive party with so many great people and way too much good wine. Cost a fortune. Worth every cent.
We gave away 3,000 copies to every person at the HR Summit. Again, big investment, but the payoff comes and comes and comes for years.
Here are a few of the strategies that sold the most books:
My best idea ever was to have the publisher approach Kinokuniya and Times Books for me to do a free talk for them in exchange for exposure. Changi Airport (Singapore) and 7 meters of front window at KLIA (Kuala Lumpur International Airport) with “footsteps” on the floor to the display in the bookstore.
For co-authors, ask them to all follow each other on social media platforms, and to tag each other in their posts announcing the book and tour. Posts get waaay more visibility this way.
It’s helpful to provide ready-made copy that co-authors and others can use when sending emails announcing the new book (and tour) to their email lists. They may tweak it slightly to suit their needs, but at least they all have a similar message and the most important points to share about the book and tour. You’ll also want to provide a social media copy template too.
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