Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, February 26
ShowBUSINESS: Crafting Connection to Engage
Your Audience and Grow Your Business

with Tami Evans

Tami EvansYou travel to a new city and speak before a new audience. You have good content, and provide value to the attendees.

But three days later, are they still buzzing about your presentation? What would it mean to your business and career if they were? More referrals and recommendations? A full calendar? Increased fees?

Our next program features an expert on engaging audiences so that you and your message linger and have greater impact. You want to give them more than a good speech; you want to give them an experience.

Come learn how to add some powerful tools to your presentation repertoire.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Hold the date:

Feedback on SNN teleseminars:

  • “Rebecca and Ken work very hard to bring the best to the best.” —Dr. Clarissa Pinkola Estes

Intensive — Adapting Your Content
for Lucrative E-Learning Courses

Colleagues are making big bucks with e-learning, both for individuals and for corporate clients. E-learning is not just uploading webinar videos, especially if you want to get into the lucrative continuing education market. It needs to have components that prove attendees understand the information.

With these three recordings, you’ll hear different approaches and strategies for making high-quality e-learning to sell to your clients and individuals.

  • “Cracking the Continuing Education Code for a Healthy Revenue Stream” with Jeff Justice, CSP
  • “Creating a Quality Video Course” with Mark Camacho
  • “Multiply Your Income by Leveraging Your Speech Content into a Training Product That You Don’t Have to Deliver” with Shep Hyken, CSP, CPAE

More details

All SNN single-focused intensive packages are detailed here.

From the Editors

Happy Valentines Day to our wonderful SNN subscribers! We love you and appreciate all your support over the years, whether submitting tips, buying our teleseminars/webinars, e-books or ads.

Miscellaneous Tips

The strategy poised to replace advertising: microstep habit stackingVickie Sullivan

I love hearing from insiders. And this Fast Company article gives us a peek into a world we don’t normally see. It puts us in the south of France, where global ad agencies gathered to talk shop at the Cannes Lions International Festival of Creativity. The parties alone were probably epic.

Skim though the Marie Kondo segment, and go towards the end of the article so you can read about a new idea: microstep habit stacking. According to the companies employing it — P&G and Thrive Global — “It’s a neuroscience-backed way to add a new habit to an individual’s life by attaching it to an existing habit moment.”

Pay attention to these two developments:

  • The powerhouse partnership. P&G has joined forces with Arianna Huffington’s Thrive Global. Their mission: to combine behavioral science and habits while using P&G products. We’ve talked about sponsorship before. This takes it to a whole new level. Ask yourself: Am I limiting whom I can partner with? Many of us think too binary here.
  • From storytelling to handy. P&G wants to provide mindful living content via your phone while you use their product. Note what they aren’t doing in this format: telling stories. Does that mean storytelling is passé? It’s too soon to tell. This is what happens, though, when the market is flooded with places to share stories. Ask yourself: How can I make my insights more usable? Snackable content just got a boost.

Killer quote from P&G: “This will replace advertising.” This comes from the company that spent $2.9 billion in advertising last year alone. When the big dogs start touting a new model, pay attention. We can either board the train or become collateral damage.

My vote: Let’s figure out how to do this on a smaller scale.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Avatar profile resourceSusan Friedmann

Instead of using the convoluted Gravatar site for your avatar profile, the Wordpress plugin WP User Avatar makes it a whole lot easier. Plus it allows you to use any photo uploaded into your Media Library as an avatar.

(Editors’ note: Susan provided an information-packed teleseminar for us on “How to Profit from Exhibiting, Whether You’re Speaking at the Event or Not.”

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Technology Tips

Don’t delete contents of junk/spam folder without lookingKen Dwight

Before you empty your Spam or Junk Mail folder, look through it and move any of those important messages into your Inbox. If you have many messages in that folder, you can sort them by Sender; that will make the process of going through them go more quickly. Then you can delete large blocks of actual spam messages in one fell swoop.

But whatever you do, don’t empty that folder without first looking through it. You might regret that action later.

Rebecca Morgan Add sizzle to your website, presentation description or 1-sheet wording. Rebecca Morgan will write or polish your promo copy. $250/hour. Book a free 15-minute consultation to discuss your project.

Travel Tips

No-cost rooms for client meetingsBeth Terry

When looking for a place to meet with a client, restaurants and coffee shops can be too distracting. Check your local libraries. Many have study rooms available at no charge or for a small fee as long as you have a library card. Reserve these online in advance to ensure you have a space.

Some libraries specify study rooms are not for business use, however, if you don’t abuse the privilege, you should be OK.

If you want a meeting room for more than four people, there are usually charges and further restrictions. Go online to your preferred library system to find out.

This could be a win for you if you are traveling to a new city and want to meet with a client there. Ask if they have a library card (easy enough to get for residents) and set the meeting in a quiet place with a table, WiFi, power outlets, and whiteboard.

(Note difference between Study Room and Meeting Room when booking.)

Tech accessories organization toolAnna Conrad

After over 10 years of searching, I have found the ultimate tech accessories organization tool for speaking engagements. It has room for all my accessories.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What’s on your walking-out-the-door checklist? What do you have on the list to be sure you remember to take before leaving for an engagement?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Mark Fallon

An item on my checklist is a hard copy of my introduction, printed in large (14-point) font.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Wednesday, February 26
ShowBUSINESS: Crafting Connection to Engage
Your Audience and Grow Your Business

with Tami Evans

Tami EvansWe know that now, more than ever, audiences demand engagement. Sitting through good presentations is no longer accepted — they have to be stellar to get you referrals and repeat business.

You know you should punch up your presentation to be more experiential — something audience members would not get if they just watch your video. You already have some audience interaction, but what more could you do to instantly elevate your speech from words to WOW. How can you customize your current content with experiential techniques that will leave your audiences *and* your clients delighted?

An engaged audience will remember you and your message long after you leave the event. This kind of attendee enjoyment and content retention is the top priority of event planners, whose reputation relies upon what you deliver. When an audience experiences an exceptional program, they remember you and they talk about you, which is one of the fastest ways to grow your business.

Using her varied business background combined with extensive professional performance experience and training, Tami enhances your presentation production starting with your theme, and ending with how you walk out the door after the “show.” Tami will share ideas to help you prep and polish your performance skills for maximum POWer!

Tami believes every personality is a story waiting to be told — and she wants to help make yours a best seller!

By attending this session, you will:

  • know the importance of crafting your presentation theme
  • create and customize Memorable Moments that audiences will love (and remember!)
  • learn to turn droning into drama
  • understand how to make attendees the star of the show, and why that is crucial for engagement
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, February 26
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to engage your audience during your presentation, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “How to Generate Big Laughs by Interacting with Audience Members Without Embarrassing Them — or You” with Brad Montgomery, CSP, CPAE
  • “Create Interactive Keynotes That Elicit Repeat Business” with Christie Ward, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.

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