Editors: Rebecca Morgan & Ken Braly
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Intensive — Adapting Your Content
Colleagues are making big bucks with e-learning, both for individuals and for corporate clients. E-learning is not just uploading webinar videos, especially if you want to get into the lucrative continuing education market. It needs to have components that prove attendees understand the information.
With these three recordings, you’ll hear different approaches and strategies for making high-quality e-learning to sell to your clients and individuals.
All SNN single-focused intensive packages are detailed here.
Great site for webinar how-tos — Bobbie O’Connell
WebinarNinja provides a reasonably priced platform for producing webinars, and their website includes tutorials and guides on topics such as
Lots of great info and advice, and they even offer a free 7-part video course on mastering webinars.
(Editors’ note: Roger Courville shared lots of great ideas on selling webinars in his SNN teleseminar, “Selling Webinars: Rethink Your Pricing, Packaging, and Positioning.”)
Cool Information from the US Census Bureau — Steve Miller
I recently discovered a cool place for interesting facts and statistics — the US Census Bureau Newsroom! Designed to support media organizations, they cover many topics and information we can use. My favorite section is Stats for Stories — it provides links to timely story ideas highlighting the Census Bureau’s newsworthy statistics that relate to current events, observances, holidays, and anniversaries.
(Editors’ note: Steve shared his model for an innovative service in his SNN teleseminar “Establish Client MasterMind Groups for Ongoing, Significant Income and Results.” You can order the recording.)
Shortening your introduction on the fly — Jeff Davidson
Prior to a presentation, ask the introducer to truncate particular lines in your introduction if you sense that:
Are you using the right font for easiest reading? — Beth Terry
Many of us have used either Times New Roman or Helvetica in online articles and books because we were told those were the best fonts. Is that still true? Tested over 20 years, Lexend Font has shown some interesting results. This video shows results from just 20 students, but there’s more to the story.
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Event management alternative to Eventbrite? — Ann Wylie
If you’ve found a better, less-expensive event management alternative to Eventbrite, I’d love to hear about it! I’ll send SNN a compilation of resources received.
Cancellation language for contract? — Stacy Robinson
I would love to see specific language that speakers are adding to their contracts to address cancellations due to COVID-19. I’m drafting a new clause for future contracts but don’t feel I’ve nailed it yet. I’ll send SNN a compilation of samples received./p>
Our TOTM is from: Jay Arthur: What steps should speakers take to manage bookings and revenue during the COVID-19 cancellations? Apply the deposit against a future date? Only book refundable airfares and hotels?
Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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