Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Monday, March 23
Turning Disruption into Opportunity:
Reinventing Your Business to Weather Any Storm

with Joe Calloway, CSP, CPAE

Joe CallowayHave you noticed that there are changes going on in the world today? Changes that impact your speaking business?

Though these changes can seem overwhelming at times, you can alter your business so that you continue to thrive.

Our expert for this program has made major changes to his business, many times. Don’t miss the opportunity to hear the wisdom he has learned.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the date:

Intensive — Adapting Your Content
for Lucrative E-Learning Courses

Colleagues are making big bucks with e-learning, both for individuals and for corporate clients. E-learning is not just uploading webinar videos, especially if you want to get into the lucrative continuing education market. It needs to have components that prove attendees understand the information.

With these three recordings, you’ll hear different approaches and strategies for making high-quality e-learning to sell to your clients and individuals.

  • “Cracking the Continuing Education Code for a Healthy Revenue Stream” with Jeff Justice, CSP
  • “Creating a Quality Video Course” with Mark Camacho
  • “Multiply Your Income by Leveraging Your Speech Content into a Training Product That You Don’t Have to Deliver” with Shep Hyken, CSP, CPAE

More details

All SNN single-focused intensive packages are detailed here.

From the Editors

We know events are being canceled, leaving a hole in our readers’ income. We want to help you prepare in case this situation lingers. Here are some of our 3-recording intensives that may be helpful to you going forward.

Miscellaneous Tips

Create product during slow timeRebecca Morgan

Use this slow time to create product to sell now and into the future. During the 2008 recession, I created 15 books which I revised in 2011 and am still selling. You can create product, too.

(Editors’ note: Rebecca conducted two SNN teleseminars on creating products: “Create Salable Products from Your Blog Entries” and “Teleseminars Soup to Nuts: How to Provide Profitable, Low-Work, High-Value Seminars”)

Create a coffee talk strategyMark LeBlanc

One of my favorite strategies is taking up to 45 minutes a week, twice a week to simply have an in-person or Zoom coffee chat. It could be with an advocate, an existing prospect, a past client and even a current client. Make it a listening call and a non-selling zone. Show up, be present and simply be helpful. It seems the more generous I am, the luckier I get.

(Editors’ note: Mark conducted an excellent SNN teleseminar on “Growing Your Business in a Down Market.”)

Paid speaking & CoronavirusWendy Keller

If you are a speaker whose income stream has been tumbled by the massive number of events cancelled, here are 5 things you can do to keep up the inquiries into your services. NOTE: this also works for those just starting out as speakers.

  1. Use the sudden free time to review the many articles, posts and blogs you’ve written in the past. Yank out the most successful 5–10 and spruce them up. Change the stories, rewrite for brevity or clarity, and get them circulating again. Once good, always good.
  2. Get out your fin- toothed comb and go over every word of your website and test every link. You’ll be amazed at what is/isn’t where it should be!
  3. If your current headshot is more than 5 years old, schedule a new shoot. Believe it or not, you’ve aged. However cute you were then, you’re cuter now. Make sure the person who shows up to give the speech doesn’t look like the grandparent of the person they expected!
  4. Do some corporate spying! Chances are, you are not the only option for a speaker on your topic. Find out who your competitors are — Google them, watch their videos, sign up for their newsletter or freebies (using a spare email address).
  5. Write. A book proposal, a speech, 5–10 articles, 20 blogs...

(Editors’ note: Wendy shared important strategies in her SNN teleseminar “How to Make Publishers Fall Madly in Love with You and Your Idea.”)

Sonix for transcriptionMary Westheimer

I’d been using Trint.com. All was well until they went from a pay-per-minute model to a monthly model — we just don’t transcribe enough for that to make sense. Fortunately, Cher Holton posted a tip in SpeakerNet News recommending Sonix.ai, which still uses the pay-per-minute model, is cheaper, and has more features. Thank goodness for Sonix — and SpeakerNet News!

Complete your Amazon Author Central profileBonnie Davis

Authors frequently leave money on the table by not optimizing their presence on Amazon.com. They need to complete their Amazon Author Central profile and link their books to it. I recently wanted to purchase both a book and a journal by the same author but I couldn’t find them linked together. By the time I finished searching for the journal I gave up and purchased something else. You can upload pictures, videos and your biography. Amazon Author Central.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details
Rebecca Morgan You have no more excuses for not getting a product created so you can sell it before and after your talks. Join Rebecca Morgan’s “Produce a Product in a Month” 3-part, live, virtual mini-course April 2, 9 and 16.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is from: Jay Arthur: What steps should speakers take to manage bookings and revenue during the COVID-19 cancellations? Apply the deposit against a future date? Only book refundable airfares and hotels?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Joe Calloway

If you are experiencing cancellations, try contacting your clients about any upcoming leadership retreats. You may usually work with their audiences of hundreds or thousands, but they also have much smaller meetings for their leadership teams. And, because it’s leadership, they often have keynote-level money. Another advantage is that the speakers for these meetings are often chosen by the CEO or whichever exec is in charge of the event. Rarely done by committee, which means you can get a much quicker decision. These meetings are much less likely to be cancelled, as the are in-house and fewer people. You might be able to get some fairly short notice bookings.

(Editors’ note: Joe will be discussing other ways to serve your clients during this difficult time in his March 23 SNN teleseminar, “Turning Disruption into Opportunity: Reinventing Your Business to Weather Any Storm.” Details below.)

Jassen Bowman

Right now, I only have one face-to-face event on the calendar, which will likely be canceled. In place, I have tripled down on the number of webinars that I deliver. My audience is appreciating this ability to still receive the training, but without having to travel and worry about infection. In addition, by delivering the same presentation at multiple days/times, including some evening and weekend presentations, I’m reaching more people that otherwise may not be able to attend during normal business hours.

David Zach

My underlying thought is always that the keynote speaker should be the last thing the client needs to worry about. My contract states 50% due if canceled 60 to 31 days, 100% if cancelled within 30. (There’s also language about circumstances beyond the control of either party that can nullify the contract.)

For a 4/30 event, I wrote to the client to say that we were in this together and they would not be required to pay if canceled. He greatly appreciated knowing that early in the dilemma. They are a repeat client and will likely book me again.

Rick Deutsch

During this time of the virus lock-down, learn a new skill. I’m learning how to put narration into a PowerPoint talk and have it play without me. I charge clients my normal rate as if I was there.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Monday, March 23
Turning Disruption into Opportunity:
Reinventing Your Business to Weather Any Storm

with Joe Calloway, CSP, CPAE

Joe Calloway“The times they are a-changing” —Bob Dylan

The speaking business has seen quick, dramatic changes, from volcanic eruptions, 9/11, earthquakes, floods, hurricanes, blizzards, the Great Recession, to pandemics. It’s difficult and sometimes devastating to ride out the aftermath, to scramble to make your financial commitments in the face of drastically reduced revenue.

How do you use the down time created by disasters not just to salvage your previous business model, but to pivot to a new one with less vulnerability to crises?

One of our wisest colleagues has given a lot of thought to this and has purposefully disrupted his own business models to create a more consistent and fulfilling one — for him and his clients.

Joe Calloway’s speaking career has been noteworthy for one constant factor throughout: change. Joe has changed topics, formats, target markets and business models throughout his career in the interest of staying relevant to his market and keeping it interesting for himself. (Joe has a very low threshold for boredom.)

Throughout the changes the one thing that Joe has always kept front and center as the number one priority is to create value. Joe believes that the final and most powerful differentiator is to provide the greatest value (and relevance) for the client. To provide value, you have to know what is most important to the client, so Joe makes researching and understanding his market’s wants and needs a focus of his daily activity.

In this time of extraordinary changes, challenges, and, yes, opportunities, Joe is focused on how to best create value for his current target market. The gift of any crisis is time for program improvement and development, research, writing, and every other activity and project that we’ve been putting off or needs attention. Joe is putting it to good use as he is actively exploring new business opportunities.

You will learn:

  • New perspectives on how to think about your business.
  • Understanding the most powerful differentiator and tie-breaker when you’re in competition for an engagement
  • What one thing can make you more money than cold calling ever can.
  • The key component at the core of your marketing and selling.
  • The business has changed more in the past five years than ever before and what those changes mean to all of us.
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, March 23
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for building a business when the world is changing, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Shifting Your Business in a Down Economy” with Joe Calloway, CSP, CPAE
  • “Booking More Business in Difficult Times” with Randy Gage

With your order of this live or recorded session, at checkout you will be offered these recordings.

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