5/22/2020

Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info


Wednesday, June 3
Design Engaging Virtual Events
to Be More in Demand
(WEBINAR)
with Robbie Samuels

Robbie SamuelsThere’s a reason people go to conferences and meetings (when they can). It’s not just because of the information they receive; it’s also because of the connections they make with others.

Lots of meetings are being held online these days, of course. And while you can present information in a virtual setting, you can be much more valuable if you can help a meeting planner satisfy their audience’s other desires.

Our next session will talk about how to have an online event that really engages the audience and makes the event more memorable.

You’ll want to be in this session live to experience the activities he will show you.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the webinar will get the MP3 recording of the session for free, as well as a link to the recorded video.


Save the date:

  • Thurs., June 25 — Chris West will walk you through the equipment you need to set up professional-looking Zoomcasts. Details coming.

Feedback on SNN teleseminars and webinars:

  • “Rebecca and Ken always schedule excellent speakers on timely topics. These teleseminars have taught me so much!” —Sara Zeff Geber

Intensive — Surviving and Thriving in Tough Times

This time has brought many wrenches thrown into the economic machine that affects our clients and therefore us. You are scrambling to save the engagements, diversify your offerings and find other income streams.

It’s time to hear the wisdom from the last time we had a major economic standstill. Listen to these evergreen recordings from some great minds in our business. They will help you refine your strategies to propel you forward.

  • “Booking More Business in Difficult Times” with Randy Gage
  • “Growing Your Business in a Down Market” with Mark LeBlanc
  • “How to Get Clients and Audiences to Market for You — And How They Can Find Money to Pay You” with Jean Gatz, CSP

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Quote-checking resourcesBrenda Bence

As I was finalizing the manuscript of my latest book, I was planning to include an “Einstein” quote — one that the whole world attributes to Einstein. I had done my research to make sure it really *was* Einstein who said/wrote it, affirmed by dozens of excellent, well-renowned resources (or so I thought).

My editor pointed out it was a fake quote.

We owe it to our audiences to make sure the quotes we share are correctly attributed. My editor shared this great tip: Start your internet search with “fake quote” then add the words of the quote. If it *is* fake, you’ll receive clarity right away — there will be more than one notation and investigation. If it’s not fake, you’re all set to use it.

Other resources are www.checkyourfact.com and www.Factcheck.org.

Of course, the best approach is to create your own material and quote yourself!

(Editors’ note: Brenda shared lots of useful info in her SNN teleseminar, “Apply Lessons Learned from Running Billion-Dollar Businesses to Grow Your Speaking Enterprise”)


SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

Technology Tips

Virtual backgrounds

Kristin Arnold

There are backgrounds options that look professional: Crystal Washington has a vinyl printed backdrop (at least 7' x 5') that is clamped on to studio background support kit. (buy a stock image, get the vinyl banner printed at bannerbuzz.com and various kits are available on Amazon). Gina Carr hangs a bedsheet of a world map behind her — covering her bookshelf. Neen James has a retractable banner with her branding behind her from BannerBuzz.com. And Greg Warman pulls a screen down from the ceiling of his garage!

(Editors’ note: Kristin shared lots of great ideas on effective panels in her SNN teleseminar, “How To Be a Freakin’ Brilliant Panelist.”)

Sheryl Bindelglass

For virtual presentation backdrops I love stickersbanners.net

(Editors’ note: Sheryl shared a new way to increase revenue in her SNN teleseminar, “Make Money Leading Masterminds.”)


Instant iPhone flashlightMary Schaefer

On an iPhone. simply press the side or home button, depending on the model, and say, “turn on flashlight” to activate without having to unlock the phone. Press again to say, “turn off flashlight.” Check for the easiest way to use the flashlight for your smartphone make/model.


Rebecca Morgan Make the most out of this downtime to create a product to sell before and after your talks and online. Join Rebecca Morgan’s “Produce a Product in a Month” 3-part, live, virtual roll-up-your-sleeves workshop June 16, 23 and 30.
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

Future of business travelSheryl Roush

Interesting Travel Pulse article, “What Will the Future of Business Travel Look Like Post COVID-19?.”

(Editors’ note: Sheryl showed lots of useful tips in her SNN webinar, “How to Design One-Sheets that Get You Hired — and More Marketing Design Tips You Didn’t Even Know You Needed to Know!.”)

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What are your best-practice tips for virtual presentations?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Anna Conrad

Having a producer is critical for webinars to go smoothly (someone to take care of technical issues, let you know if there is a question, etc.). If you are looking for someone who is an expert, professional, and understands facilitation, I highly recommend Dani Watkins. I could not do my webinars without her! She can be reached at dwatkins@zenithperformancesolutions.com.


Best practices and helpful hints Facebook live with Zoom — Al McCree

Planning

  1. Know your objective — to interview, inform, be funny, engage, etc.
  2. “Script” your video
    • Write down any interview questions
    • Plan talking points or moments you want to hit
  3. Schedule your time and coordinate with guests
    • Research best times to reach your audience and choose accordingly
    • Give yourself 2-3 days to promote your Live
    • Be ready 15-30 minutes early to make sure tech is working properly
    • Set an end time and plan your wrap-up

Promotion

  1. Promote on all socials, not just live-streaming platform
    • Be sure to specify time zone and platform
    • Quirky, personality-driven artwork helps draw interest
  2. Ask followers to submit questions ahead of time (for interviews or informational Lives)
    • Sort through comments ahead of time and pull best questions

Day-of

  1. Run a speed test prior to going live
    • At least 5 megabits/second necessary for streaming
  2. Close all other programs and disable any sound notifications
  3. Test microphone and camera
  4. Find a steady place to perch the camera, or use a tripod if filming with a cell phone
    • Camera should be 1-2 feet from your face

Going Live on Facebook (via Zoom) Technical Walk-through

Requirements:

  • Zoom Pro account
  • Facebook account
  • Functional microphone and speakers (built-in or external)
  • Functional webcam (built-in or external)

Preparation

Send Zoom link to guest(s) — (best to do at least an hour in advance)

Using Zoom application

  • Click the down arrow next to the label “New Meeting”
  • Check the box labeled “Use My Personal Meeting ID”
  • Hover over the 10-digit Meeting ID and select “Copy Invitation”
  • Paste the copied invitation into an email and send to guest(s)

Using Zoom.us

  • Open the webpage and sign in to your account
  • Click “My Account”
  • Click “Meetings” from the menu on the left
  • Click “Personal Meeting Room”
  • Click “Copy the invitation”
  • Paste the copied invitation into an email and send to guest(s)

Choose correct audio input and output settings

  • To use headphones with a built-in microphone: Choose headphones as both speaker and microphone
  • To use external microphone without headphones: Choose internal speaker and external microphone (should show brand of microphone in menu)
  • To use laptop’s internal microphone and speaker: Choose computer as both speaker and microphone

Before going live, input a title for your video, and fill in the description

  • Include relevant links in the description, including your website or a note to drive people to your email list signup
  • It’s important to do this before going live, otherwise the info will not show up alongside the video until after the live is over and you’ve posted the video to your page

After

  1. Publish video to your pages so people can watch later
    • Cross-post to other socials
  2. Let followers know when to expect your next Live

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info


Wednesday, June 3
Design Engaging Virtual Events
to Be More in Demand
(WEBINAR)
with Robbie Samuels

Robbie SamuelsSavvy speakers realize events are about content *and* connection. Attendees traveled to a big event not just for the great content, but for great connections. According to the International Association of Exhibitions and Events, 76% of people surveyed said that networking was a top driver for why they chose an event.

Until recently, virtual events were just another way to consume content. However, cutting-edge speakers and event producers capitalize on participants’ need for opportunities to connect with each other. If virtual events are a part of your business plan, you need to get better at online facilitation and virtual event design. We all do.

Those who figure out how to meet participants’ need to connect will be sought out not just for their expertise, but their ability to integrate their knowledge with interactive online events. But figuring out how to facilitate or emcee using virtual presentation platforms (Zoom, Teams, GoToWebinar, Webex, Connect) has a serious learning curve.

You will learn to:

  • think differently about how and when to use online tools
  • avoid replicating in-person events and instead reimagine them
  • know why and when and how to use music in your remote session
  • manage group introductions utilizing strong facilitation skills and tech tools
  • minimize tech errors when presenting by providing a “Zoom rider” to clients

Please Note: Attend this session live to experience best practices for designing engaging virtual events. This will not be an hour of walking through Zoom settings, we promise.

Register or order the MP3 recording.
Note: people who register for the webinar will get the MP3 recording of the session for free. Everyone who registers for the webinar session or orders the recording will get a link to the recorded video of the online webinar.

Date: Wednesday, June 3
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (WEBINAR)



Special Limited-Time Offer:

If you would like more best practices for building your business with online programs, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Going Remote: How to Set Up and Deliver Exceptional Speeches and Presentations from Any Location” with Alan Stevens, FPSA
  • “Selling Webinars: Rethink Your Pricing, Packaging, and Positioning” with Roger Courville, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.


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