6/26/2020

Editors: Rebecca Morgan & Ken Braly

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From the Editors

You may have noticed we’re offering more webinars lately. We are very conscientious about when we provide a webinar vs. a teleseminar, as our readers have let us know they don’t like having to watch something that doesn’t have significantly more value visually than listening to an audio. While we realize it’s nice to see our expert’s facial expressions during the discussion, we feel it’s not enough to go to webinar format.

Also know, in addition to the webinar video recording, we provide the audio-only track of all webinars so you can re-listen after you’ve watched the webinar. We’ve heard you like to do that once you’ve seen the visual version and want to review the concepts while working out, driving or multitasking.

And if you haven’t realized it, SNN recording subscribers can attend all of the live sessions — webinar or teleseminar — *and* get the recording for the low, low, low price of $10/session. What a deal! Subscribe here.

Teleseminar/Webinar Info


Wednesday, July 1
Enhance Your Poise, Presence, and Power
to Wow Your Audiences
(WEBINAR)
with Rochelle Rice, CSP, AS

Rochelle RiceWhen you are delivering a presentation from the stage or from the front of the room, your body language and demeanor are important factors in how your message comes across.

The same is true on the small screen, when you are presenting virtually. But it’s a very different medium, and the close-up intimacy may mean that you are projecting a different image than you think.

Our next program will give you an understanding of how you are coming across to your audience, and how you can use that awareness to increase your impact and effectiveness.

Read more about this session at the bottom of this newsletter, then register or pre-order the recording.
Note: Everyone who registers for the webinar session or orders the recording will get a link to the recorded video of the online webinar, as well as the MP3 for convenient re-listening.


Save the dates:

  • Tues., July 14 — “Make a Mint By Giving Away Your Expertise” with Jill Konrath (webinar)
  • Wed., Aug 5 — “How to Sell Your Program Virtually” with Chuck Reaves, CSP, CPAE, CSO (webinar) (Details TBA)

Intensive — Surviving and Thriving in Tough Times

This time has brought many wrenches thrown into the economic machine that affects our clients and therefore us. You are scrambling to save the engagements, diversify your offerings and find other income streams.

It’s time to hear the wisdom from the last time we had a major economic standstill. Listen to these evergreen recordings from some great minds in our business. They will help you refine your strategies to propel you forward.

  • “Booking More Business in Difficult Times” with Randy Gage
  • “Growing Your Business in a Down Market” with Mark LeBlanc
  • “How to Get Clients and Audiences to Market for You — And How They Can Find Money to Pay You” with Jean Gatz, CSP

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

When to hold virtual events and what to chargeSusan RoAne

This PromoLeaf article, "The Surprising Truth about Virtual vs. In-Person Conferences" is enlightening for when to have virtual events, how long they should last, and what to charge. This April 9, ’20 survey was conducted with 1,008 US respondents who’ve been to a F2F conference and a virtual conference.


Tips from my first post-lockdown in-person sessionRita Makana Risser

The client took my temperature when I came in and asked a few health questions re: Covid symptoms and exposure.

There were 8 people (legally we can’t have more than 10) in a room that could hold at least 40, with very high ceilings. This was a brand new building with state of the art ventilation and filtration system. Each person sat alone at a 6-foot table. The tables were in a large circle with about 4 feet between each, and about 20 feet across from each other.

Everyone was masked while not speaking, and some remained masked while speaking — which sometimes made it difficult to make out what they were saying. I was not masked while speaking — the closest person to me was about 15 feet away. I masked when small groups presented, while showing video, and other times when not speaking. (I’ve ordered a see-through face shield for the next time.)

The client asked that I have a 15-minute break every hour for people to go outside. I had them do small group work each time.

I used some Zoom tricks I’d not used in person before, such as having them hold thumbs up and using my hands more.

I missed seeing their smiles, and the room energy was not optimal as they had me at one end while the attendees at the other end were a long way away. But they laughed at my jokes, the training director said the facilitated conversation was deeply impactful, and it was wonderful to be with people again.


Decline of sponsorships affects all marketsVickie Sullivan

As expected, the COVID-19 pandemic and the economic fallout from it have affected sponsorships. Events and speaking engagements have been cancelled or are in wait-and-see mode. According to a recent report by industry giant IEG (registration required), U.S. sponsorship value nosedived 38% due to cancellations, and 120,000 agreements are in limbo. Yeah, it’s that ugly.

Let’s move past the focus on sports in the report and focus on the impact of association/sponsor dynamics. Two things here:

  • Nothing happens until the fight over refunds gets settled. So, watch for associations to come to speakers asking for deposit refunds. Right now, there’s no industry standard for reconciliation between groups and sponsors, so this will be a case-by-case reckoning.
  • Both sides do agree on some things: 1) the need to re-evaluate everything and 2) more reliance on social, digital, and branded “integration.” This right here is where our biggest opportunities lie.

Will sponsorship dollars decrease? Absolutely. But that doesn’t mean all is lost. Expect a lot of chaos for the rest of the year. Lay the groundwork now for new partnerships in 2021.


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Technology Tips

Webcast recording tipRebecca Morgan

My client seemed an old hand at Zoom — she hosted multiple meetings per day. I didn’t think twice about her offering to be responsible for recording my webcast to 125 people.

However, when I got the recording, nearly an hour of the 90 minutes was in gallery view, with me being one tiny square giving my presentation. When I asked her about this later, she said she was taking screen shots so she’d know who attended. She had no idea Zoom was going to only record what was on her screen.

Arrgh!

Lesson learned: Always, always, always do your own recording, and have someone on your team record, too. There were so many ways I was going to use this recording, which is now unusable for 90% of those uses. Yes, I can record it again, but there was a lot of energy from the international audience, many of whom I knew so could reference them by name.


SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is from Jay Arthur: What are you are reading now, or plan to read in the next month or so?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Bobbie LaPorte

Together: The Healing Power of Human Connection in a Sometimes Lonely World, by former US Surgeon General Vivek Murthy. If this isn’t a book for our times, I don’t know what is!


Cher Holton

I’m avidly reading Yuval Noah Harari’s spectacular book 21 Lessons for the 21st Century. It explains how we are flooded with disinformation and distractions which contaminate the present. He cuts through the murkiness of existential questions and untangles some of the most urgent dilemmas that face us today.


Hardy Smith

Make Change Work by Randy Pennington. His insights on dealing with realities of constant disruption and uncertainty make this a must-read.


Jan McInnis

I highly recommend The Woman Behind the New Deal. Boring title but fabulous book about the life of Francis Perkins, the first woman to head the Department of Labor.


Stacy Robinson

I’m reading No Filter: The Inside Story of Instagram by Sarah Frier — a journalistic approach to the history of Instagram. A good read in general and a must-read for anyone who values knowing the ins and outs of IG as a tool for their business, product, or self promotion.


SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar/Webinar Info


Wednesday, July 1
Enhance Your Poise, Presence, and Power
to Wow Your Audiences
(WEBINAR)
with Rochelle Rice, CSP, AS

Rochelle RiceSpeakers are delivering more and more of our services virtually now, and will be for a long time. Your image on screen amplifies your movements, magnifying the nuances of your facial expressions and body language, even if you are in a chair. Are you telegraphing trustworthiness and credibility — or the opposite? Too often speakers are incongruent without realizing it, thus making their audiences discount them, which undermines their expertise.

Whether presenting in-person or virtually, your words and movement must be in sync. Is there vibrancy in your body? Compassion? Empathy? Fortitude? A whole-body technique enables you to deliver dynamic presentations, resulting in your audience respecting you, and valuing you as a trusted resource.

The words from your mouth will match the movement of your body to deliver an impactful presentation. Your audiences and clients will feel connected to you and invigorated.

In this interactive webinar, you’ll not only hear Rochelle’s techniques, you’ll experience them so you’ll exude confidence, presence, power and engagement for your future in-person and virtual presentations.

In this session you will learn:

  • the top three anatomical skills for successful presentations
  • how to add purposeful, authentic movement to your presentations with ease
  • the secret to creating powerful posture, whether sitting on standing
  • how to build trust, influence and credibility with your audience
  • the foundation to flex and adapt in an ever-changing world
Register or order the recording.
Note: Everyone who registers for the webinar session or orders the recording will get a link to the recorded video of the online webinar, as well as the MP3 for convenient re-listening.

Date: Wednesday, July 1
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (WEBINAR)



Special Limited-Time Offer:

If you would like more ways to have a more impactful presence, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “ShowBUSINESS: Crafting Connection to Engage Your Audience and Grow Your Business” with Tami Evans
  • “The Delicate Balance of Presence and Performance on the Platform” with Dewitt Jones, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.


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