Editors: Rebecca Morgan & Ken Braly

See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.

Follow us on Twitter at twitter.com/SpeakerNetNews

Teleseminar/Webcast Info

Wednesday, August 5
How to Sell Your Program Virtually (webcast)
with Chuck Reaves, CSP, CPAE, CSO

Chuck ReavesPicture this: you’re the meeting planner for a large organization. You have a conference coming up, and you know that you can’t meet in person, so your board has decided to hold a virtual conference.

You have a committee working out the technical aspects — how to get the word out to the intended audience, how to assure that attendees will be have a successful experience logging in and viewing the sessions.

Now, how do you select speakers?

Okay, turn this around. You’re a speaker who wants to get hired in this new environment. How do you do it? How do you market and sell yourself as the person who can fulfill the needs of that meeting planner?

That’s what this next SNN program is all about. If you’re seeking advice on booking more virtual presentation business, don’t miss hearing Chuck Reaves.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Save the date:

Feedback on SNN sessions:

  • “SNN learning sessions are always spot-on for topic, subject matter experts and relevance. A good investment of time and money!” —Sheryl Roush
  • “You are making such great work and are always offering new and always interesting people with priceless content through SNN. I truly appreciate it. Thank you very much for your constant dedication and for making SNN webcasts available. Thanks also for posing such pertinent questions.” —Pierre Derek
  • “I have received so much value over the years from the recordings I’ve received form you all and I’m grateful! I’ve been buying your recordings since when you first started offering them. I love the opportunity the recordings offer to stay sharp and be diversified.” —Peggy Collins

Intensive — Create Online Courses for Ongoing Passive Income

You’ve learned how to adapt your presentations to webinars. You love the freedom that gives you. The next step is to develop online courses, either blended ones with some involvement from you, or self-study programs.

Where do you start? What makes the students stay engaged? What do you need to avoid? Who houses the video? How do you track who’s completed which segments? How do you sell them?

These questions and more will be answered in these three SNN recordings.

  • “Turn Your Content into e-Learning for Steady Income” (webcast) with Brian Sullivan, CSP
  • “Expand Your Passive Profits with Online Courses” with Jeanette Cates, PhD
  • “Creating a Blended Virtual Course: Serve Clients by Mixing Pre-Recorded and Live Lessons” with Carla Rieger

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Hybrid events and future meetingsSusan RoAne

This brief “Convene” article, “More Planners than Suppliers See Hybrid Events as Most Likely Recovery Scenario,” shares the results of the July COVID-19 Recovery Dashboard survey of 476 planners and 212 suppliers. Download the PDF for more details on planner responses about future meetings with some light shed on speakers.

Holly Stiel

This “Meetings Today” article, “How to Select a Speaker for a Virtual Meeting” by veteran meeting professional Joan Eisenstodt interviews three resources on what planners need to ask virtual speakers.

(Editors’ note: Our teleseminar with Joan Eisenstodt still has valuable points, even if a few references are no longer relevant: “Become Invaluable to Meeting Planners: Tips from an Uber-Planner”).

In-person training in a COVID worldRita Risser Chai

I recently presented an in-person training for a very small group. We were in a huge room with high ceilings and state-of-the-art ventilation, everyone distanced, our temperatures checked when we entered the building. I wore a mask as did everyone else. I had a mic.

Some learnings:

  • I tested the sound quality using a DIY cloth mask and a store-bought mask that is made of material similar to a surgical mask. The store-bought mask had a much clearer sound. I was completely comfortable with the mask and had no trouble talking or breathing.
  • Most of the attendees wore DIY masks and I had a hard time understanding some of them, but they understood each other (they are essential workers who have been wearing masks for months). When I didn’t catch what someone said, the other students “translated” for me. Because their mouths were covered in masks, I missed seeing smiles.
  • I did see nodding heads and it was great to hear people laughing at my jokes again. But because of the reduced opportunities for feedback, I used some tricks I’ve been using on Zoom! — had them do thumbs up, raise hands, etc.
  • Another thing borrowed from when presenting in Zoom, I moved up my first interaction to the first 2 minutes — I did that in real life, too. It will be interesting to see how other online techniques migrate back to the real world.
  • Having said all that, I was borderline about even doing the session. When I agreed to do it, the COVID rate was about half what it was the day of the event. I’m liking virtual more and more.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

Technology Tips

Browser with privacy and securitySusan Friedmann

Brave.com is a new browser I just installed. You can easily import all your bookmarks and settings. The best part is the security control. Well worth checking out.

Create your own virtual backgroundRoquita Johnson

You can easily create your own snazzy virtual background in PowerPoint or Keynote. The photo you choose should have a resolution of 1920 x 1080 px, and the slide size needs to be 16:9 ratio (widescreen).

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Requests for Info / Advice

Virtual producer recommendation?Judy Filek

I’m having to do virtual classes via TEAMS by Microsoft. I need a host/producer to flawlessly do breakouts, surveys, whiteboards, etc. so I can just focus on presenting. Does anyone have a reasonably priced producer recommendation?

Topic of the Month (TOTM) — Your Input Wanted

This is the last week we’ll post responses to this TOTM.

Our TOTM is from Jay Arthur: What are you are reading now, or plan to read in the next month or so?

Our *next* TOTM is: What are your best one or two activities that have created paid business during the Coronavirus?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Susan Friedmann

Here are some books I’ve read this month and recommend:

  • The Storyteller’s Secret by Charmine Gallo
  • Copywriting Secrets by Jim Edwards
  • Show Your Work by Austin Kleon

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar/Webcast Info

Wednesday, August 5
How to Sell Your Program Virtually (webcast)
with Chuck Reaves, CSP, CPAE, CSO

Chuck ReavesNow that you’ve learned virtual presentations mechanics, how to you utilize them in a virtual approach to earning speaking opportunities? What do you need to modify to close more deals?

Speakers and trainers are learning how to sell using virtual meetings. If you want to be more successful, you need to understand the quirks that are unique to our profession when selling ourselves in a virtual interaction.

Gone are the days when a planner or bureau would rely on only our video demos and clips to book us. They are likely to interview their short-list candidates using virtual platforms. And some speakers are blowing it. Don’t be one of them.

You will learn:

  • how to win something on *every* virtual sales presentation
  • how to cause the prospects to join you on a virtual call
  • five mistakes you can make to cause the call to end early and unsuccessfully
  • the primary difference between selling any other professional service and selling a speaking engagement
  • how to adapt sales principles for the virtual interview
  • five top sales secrets applicable to this new environment
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Wednesday, August 5
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more ideas for selling your programs and services, we’re suggesting the recordings of several earlier programs to complement this program:

  • “How to Quote Your Fee without Sweating” with Chuck Reaves, CSP, CPAE, CSO
  • “How to Talk to Customers and Speaker Bureaus and Get Them to Buy” with Jeffrey Gitomer, CSP, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.

About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel

About SpeakerNet News

Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright ©2020 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).