Editors: Rebecca Morgan & Ken Braly

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From the Editors

It is with great sadness we share the passing of our dear friend and multiple SNN teleseminar expert Chris Clarke-Epstein, CSP. She brought insights, wisdom and laughter to so many. Rebecca was in a mastermind group (the all-women Seven Sisters) with her for 5 years, so got to know and appreciate her deeply. She will be missed by so many. Obituary and celebration wall.

Teleseminar/Webcast Info

Details coming soon:

  • Oct. 13 — Molly Wendell will share strategies on how to create online courses people rush to buy.
  • Nov. 11 — Deborah Gardner will discuss what meeting planners are looking now and for the next 12–18 months.
  • Nov. — Dr. John Molidar on using brain science to increase the effectiveness of your virtual and in-person presentations.
  • Dec. 3 — Alexandra Watkins will walk you through how to create an enticing name for your company, book and products

Intensive — Magically Make Money
with Mastermind Groups and Mentoring

To dramatically multiply your revenue, you have to leverage your time. How can you make more per hour without pricing yourself out of the market? By charging less to more people for the same time. Plus, if done well, a group offers more value to its members than a one-on-one session. This is the beauty of group coaching, mentoring and mastermind groups.

However, they are not easy to set up, run and have a high percentage of renewals. There are plenty of ways to spend a lot of time without many registrants. And there are some tips that will help you have more success sooner. These three teleseminar experts will share with you what you need to do for success, and what to avoid.

  • “Make Money Leading Masterminds” with Sheryl Bindelglass
  • “Use Your Expertise to Create High-Fee Group Mentoring Programs” with David Newman, CSP
  • “Establish Client MasterMind Groups for Ongoing, Significant Income and Results” with Steve Miller

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Event industry is adapting in the pandemicBob Wendover

Interesting article on how the event industry is adapting to the present times. We, as speakers, need to be up on all this because we’ll have to be familiar with all these different platforms. Staying abreast gives us a competitive advantage because we are easier to work with.

(Rebecca’s note: The author predicts the demise of Streamyard and OBS.)

Are you networking before the virtual conference?Rita Risser Chai

Does the conference you’re speaking at have a platform that attendees are using in advance? Are you part of the conversation, networking with them, and using what you learn to adjust your session? I’m planning a conference for this week. We launched the Whova platform a week in advance, and within 24 hours one-third of the attendees had downloaded the app and were chatting about topics, connecting over shared experiences, and posting articles.

How this affects speakers’ content: During the dress rehearsal, one speaker said that “there are no jobs out there now.” Well, 3 jobs were posted on the conference social board. If that speaker doesn’t see that and says the same thing in her session, attendees might wonder what else she got wrong.

This type of platform seems like an excellent opportunity for speakers to learn and connect — even better than the cocktail hour the night before — because we can get into deeper conversations and subtly showcase our expertise. This also probably is more useful than sending out a survey in advance, which we’re finding few respond to. You can do a survey-type posting and get more meaningful responses.

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Technology Tips

Your virtual greetingKristine Marsella

When hosting a virtual meeting or a class, I post instructions on the screen 10 minutes before the start, and I allow people to read it for 5 minutes after the start time. I include:

  • A warm welcome message
  • A list of the forms or materials needed, with links to obtain them
  • Instructions on how to submit questions and how/when they will be addressed
  • Instructions on how they can get technical help during the call
  • Tips on how to use the features of the platform I am using (MS Teams, Zoom, etc)
  • My contact information

This engages participants when they first log on, and helps them feel prepared and oriented for a productive session!

Easily find HTML color codes for Web designAlexandra Watkins

When you’re trying to get just the right color for an online design, instead of manually trying to pinpoint the exact color you’re looking for to get the alphanumeric HTML/Hex color code (e.g., #5dbcd2), just take a screenshot of the color you like and upload the image to Image Color Picker. (Scroll down the page and look for the green button.) It will tell you the exact number you need!

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM comes from Rochelle Kopp: If you have experience with platforms such as Linkedin Learning, Udemy, SkillShare, Coursera, Udacity, etc., have you found it worthwhile? Why or why not? Are you concerned that having your content on these platforms cannibalizes your live speaking/training business, or does it bring you more business?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Diane Windingland

I am hosting 3 online courses on Thinkific: 2 free and 1 paid. It costs me nothing to have these courses on the platform (Thinkific has a free package that allows a course creator 3 courses). I’ve had a few people purchase the paid course, but the free courses have advantages too:

  • Give away a free course for signing up on my newsletter.
  • Use a free course with coaching clients. One of my free courses is one that I use with coaching clients. I have 8 lessons and after each lesson, they have a coaching session with me (they pay for a package of 8 coaching sessions).
  • People who sign up for one of my courses are automatically added to a email distribution list on MailChimp, so I can continue engaging them.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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