Editors: Rebecca Morgan & Ken Braly
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It is with great sadness we share the passing of our dear friend and multiple SNN teleseminar expert Chris Clarke-Epstein, CSP. She brought insights, wisdom and laughter to so many. Rebecca was in a mastermind group (the all-women Seven Sisters) with her for 5 years, so got to know and appreciate her deeply. She will be missed by so many. Obituary and celebration wall.
Details coming soon:
Intensive — Magically Make Money
To dramatically multiply your revenue, you have to leverage your time. How can you make more per hour without pricing yourself out of the market? By charging less to more people for the same time. Plus, if done well, a group offers more value to its members than a one-on-one session. This is the beauty of group coaching, mentoring and mastermind groups.
However, they are not easy to set up, run and have a high percentage of renewals. There are plenty of ways to spend a lot of time without many registrants. And there are some tips that will help you have more success sooner. These three teleseminar experts will share with you what you need to do for success, and what to avoid.
All SNN single-focused intensive packages are detailed here.
Event industry is adapting in the pandemic — Bob Wendover
Interesting article on how the event industry is adapting to the present times. We, as speakers, need to be up on all this because we’ll have to be familiar with all these different platforms. Staying abreast gives us a competitive advantage because we are easier to work with.
(Rebecca’s note: The author predicts the demise of Streamyard and OBS.)
Are you networking before the virtual conference? — Rita Risser Chai
Does the conference you’re speaking at have a platform that attendees are using in advance? Are you part of the conversation, networking with them, and using what you learn to adjust your session? I’m planning a conference for this week. We launched the Whova platform a week in advance, and within 24 hours one-third of the attendees had downloaded the app and were chatting about topics, connecting over shared experiences, and posting articles.
How this affects speakers’ content: During the dress rehearsal, one speaker said that “there are no jobs out there now.” Well, 3 jobs were posted on the conference social board. If that speaker doesn’t see that and says the same thing in her session, attendees might wonder what else she got wrong.
This type of platform seems like an excellent opportunity for speakers to learn and connect — even better than the cocktail hour the night before — because we can get into deeper conversations and subtly showcase our expertise. This also probably is more useful than sending out a survey in advance, which we’re finding few respond to. You can do a survey-type posting and get more meaningful responses.
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Your virtual greeting — Kristine Marsella
When hosting a virtual meeting or a class, I post instructions on the screen 10 minutes before the start, and I allow people to read it for 5 minutes after the start time. I include:
This engages participants when they first log on, and helps them feel prepared and oriented for a productive session!
Easily find HTML color codes for Web design — Alexandra Watkins
When you’re trying to get just the right color for an online design, instead of manually trying to pinpoint the exact color you’re looking for to get the alphanumeric HTML/Hex color code (e.g., #5dbcd2), just take a screenshot of the color you like and upload the image to Image Color Picker. (Scroll down the page and look for the green button.) It will tell you the exact number you need!
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Our TOTM comes from Rochelle Kopp: If you have experience with platforms such as Linkedin Learning, Udemy, SkillShare, Coursera, Udacity, etc., have you found it worthwhile? Why or why not? Are you concerned that having your content on these platforms cannibalizes your live speaking/training business, or does it bring you more business?
Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
I am hosting 3 online courses on Thinkific: 2 free and 1 paid. It costs me nothing to have these courses on the platform (Thinkific has a free package that allows a course creator 3 courses). I’ve had a few people purchase the paid course, but the free courses have advantages too:
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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