10/16/2020

Editors: Rebecca Morgan & Ken Braly

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Teleseminar/Webcast Info

Details coming soon:

  • Oct. — Mitch Alverson will share his vast experience on how to craft a client-magnetizing website
  • Nov. 11 — “What Clients Are Buying During the Pandemic and Beyond” with Deborah Gardner, CMP
  • Nov. — Dr. John Molidor on using brain science to increase the effectiveness of your virtual and in-person presentations
  • Dec. 3 — Alexandra Watkins will walk you through how to create an enticing name for your company, book and products

Feedback on SNN session “Your Online Course: If You Build It, Will They Come?” with Molly Wendell, CSP:

  • “It was excellent! Don’t even think about creating an online course without hearing the priceless information that Molly Wendell has to share. Of course that’s what we expect of SNN teleseminars.” —Dorothy Wilhelm

Intensive — Creating Membership Products
for Recurring Revenue

It would be a dream to have guaranteed income each month while providing great value to your clients. You’ve got enough content — or could partner with colleagues to provide it. But you have questions on how to start, what it takes to keep a member site running smoothly, how to attract members and how to keep everyone happy.

These three recordings will answer many of these questions and more. You’ll hear three colleagues’ experience and prospective and what they have learned in the process. The information they share will give you a jump start to beginning and growing your membership program.

  • “Add a Recurring Stream to Your Revenue Mix” with Jeanette Cates, PhD
  • “Subscription Products: Getting Customers to Pay You Again and Again (and Again)” with Ron Rosenberg
  • “Create a Paid Mentorship Program to Capitalize on Your Expertise” with Marcia Yudkin

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

The danger of being thought leadersVickie Sullivan

This season of crazy times came with a lot of shockers. One of the biggest: How thought leaders and do-gooders like Dr. Fauci and Bill Gates became the focus of hate and conspiracy theories involving COVID-19.

A great example is this spring Fast Company article about Gates. Move past the players and social media role. This is the dark side of being thought leaders who stand out and are in the spotlight.

Could this happen to you? On a smaller scale, absolutely. Even less-famous thought leaders can have targets on their backs. Here are two things you need to know if you are subject to a strike of this nature:

  • You are a springboard. It doesn’t matter how much good work you do. The attacks on Gates have little to do with the virus or his activities with it. The opposition used the attention from the virus to address larger issues. It’s a very common tactic among zealots and activists. So remember, this isn’t about you or even your work. Your popularity is being used as a springboard to give another perspective some traction.
  • Your response owns your brand. Confession: I will tangle with anyone. But I tamp down this temptation. Instead, I ask myself, what role do I want to play here? What do I want to show my supporters and the neutral parties who are watching from the sidelines? Keep in mind that the attackers are not your audience. They are usually outside provocateurs trying to prove themselves. So don’t play to them. Respond to those watching the interaction. Maintain your role.

Let’s be clear: What Gates and Fauci are experiencing is not sincere opposition. This is vilification to get attention. This dynamic requires a different interpretation and response. Be strategic; proceed with your brand with top of mind.


Tech service provider, and mentorship opportunityTony Alessandra

I’ve been working with a Black-owned business serving the underrepresented working to increase diversity and inclusion in the technology arena. They have teams working on building websites and apps, as well as working on internal projects including enhancements to their Learning Management System, tools and reporting. They also do podcast production work. To get more information on what they can do for you, contact margaret@sdcs.io.

They also have a Mentorship Program that matches every tech apprentice with up to 3 mentors to be a business and/or tech coach. The mentors will meet with their apprentices for 1 hour per month during the course of the program.


“Soft” sales callsRebecca Morgan

I’ve been interviewing my clients for an article I’m writing. At the end of the interview, they often ask me what I’ve been working on. When I tell them about recent projects, it leads to what I can do for them now.

I’ve now expanded my interviews to LinkedIn contacts I barely know. Nearly half immediately said yes to an interview and set up a time. The interviews are focused on the article contents, but I’m seeing the same pattern — the interviewee wants to know more about my services.

The key is to focus on the interview questions and let the interviewee ask about your services. If you bring it up, it will seem like the interview is a ruse — not a good look.


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Technology Tips

Avoid Zoom backgroundsRon Wroblewski

Zoom virtual backgrounds are snazzy, but are they too distracting? My recommendation is to avoid all virtual backgrounds, but especially avoid the ones with movement, like the Northern lights or beach with waves.

Even the static backgrounds can generate weird video aberrations when the person on-camera makes a movement. Shrug your shoulders, and sometimes a strange horn-like lump appears on your shoulder that grows and then shrinks back. I’ve seen people reach for a glass of water and a disembodied hand pops on screen. If you’re wearing a headset that also exacerbates the phenomena.


Beware of Pixlr terms of serviceJohanna Rothman

Pixlr terms of service #8, “Your Content” says: “You hereby grant Pixlr an irrevocable, non-exclusive, royalty-free worldwide license to reproduce, distribute, publicly display, perform and prepare derivative works and otherwise exploit Your Content and to grant sub-licenses of the foregoing rights. You hereby irrevocably waive any claims and assertions of moral rights or attribution with respect to Your Content.”

I would never use an online service that says they can use my content as they want to. My content is my content. I choose what and how to share.


Rebecca Morgan Polish your virtual setup and interactivity to broadcast your credibility, authenticity and engagement. Book a virtual setup review by Rebecca Morgan for tweaks to ensure you shine in your virtual presentations.
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