Editors: Rebecca Morgan & Ken Braly
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Virtual presentations are here to stay. You want yours to stand out among the best. You know yours could be even better by tweaking the lighting, sound, camera, background, and equipment, and adding more engagement. You’d like to hear what colleagues are doing so you can adapt their ideas to your situation.
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Clarification of NEC 1999 tip — Susan Kousek
To clarify Rebecca’s tip last week about NEC 1099s, you don’t need to submit 1099s for cleaners, gardeners, etc. if they only provide services for you personally, not your business.
In the IRS publication “2020 Instructions for Forms 1099-MISC and 1099-NEC,” page 7 it says: “Trade or business reporting only. Report on Form 1099-NEC only when payments are made in the course of your trade or business. Personal payments are not reportable.”
There are a couple of 1099 requirements many people are not aware of:
Due date this year (from the IRS 1099s instructions) “Use Form 1099-NEC to report nonemployee compensation and file by February 1, 2021, with the IRS. Due date is usually January 31, but since that falls on a Sunday this year, due date is Monday, February 1.”
(Rebecca’s note: Susan is correct. I made the note about personal services as my CPA said I needed to 1099 cleaners, gardener, etc., but now I think it’s because I deduct part of their payment related to my home office.)
A strategy for building your Social Media community — Vickie Sullivan
During the pandemic, social media has been a lifeline for many of us — and a great way to expand our networks.
Conventional wisdom is to accept friend requests from people who have many mutual contacts. After all, if they’re a part of our community, they’re colleagues we haven’t met yet, right?
Not necessarily. Given the “share everything” nature of social media, we need to look beyond a person’s background and professional connections. Ask yourself: What role will this person play on my newsfeed?
I’ve been shocked at the tone (and insults) exchanged by folks with whom I have professional connections. (I even had to block someone for name-calling other professional colleagues. And, yes, they did it more than once.) So, take the process further: Go to the new person’s newsfeed, and look at the tone of their posts. Are they provocative yet respectful? Or is the vocabulary inflammatory? Assume they will bring to your feed what you see on their wall.
Your brand is reflected not only in what you post, but also in exchanges in the comments section. Look at the interactions on your posts, and ask yourself this: Does this tone match my brand? If not, start setting some ground rules. And be prepared to unfriend and block people.
Challenge conventional wisdom — Jeff Davidson
To tell audiences what they already know in a new and intriguing way has its benefits, but that does not make for a memorable speech. Challenging conventional wisdom is the stuff of a memorable speech. What old industry rule or axiom are you now ready to overturn? What have members of this group always counted on that now needs to be regarded in a totally different way? What is the guiding principle that has been left untouched for years that now must give way to new or greater truth?
Be the speaker who challenges conventional wisdom again and again in a most authoritative, insightful, and compelling way, and you will find that you are remembered long after the presentation.
Clarify time zones — Beth Terry
Make sure to clarify time zones for your Zoom calls. People are very distracted these days and if all they see is a call at “4:00 pm” with no time zone, they may miss the call. One solution is to take an extra minute and type in “4:00 pm Eastern Time, 3:00 pm Central Time, 2:00 pm Mountain time, 1:00 pm Pacific time.”
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