2/12/2021

Editors: Rebecca Morgan & Ken Braly

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From the Editors

It is with sadness that we share that NSA Past President Thom Winninger is in the final days of his life. If you would like to send him a note, his address is 5637 Interlachen Cr, Edina, MN 55436.

SNN Webcast Info

Mark your calendar:

  • Wed., Mar. 3 — Grant Holmes, voice-over artist extraordinaire, will share his secrets on how to sound your best on your virtual presentations, videos, and when recording your audio book. Details coming soon.

Feedback on SNN webcast, “How to Energize, Inspire and Engage Your Online Audiences” with Warwick Merry CSP, CVP:

  • “An hour with Warwick Merry is as good as a trip to Australia for a visit with a favorite relative, *if* the relative was full of innovative ideas for managing online audiences and generous in sharing them. With common sense practical advice (“no sense spending money when you don’t have to”). And look-you-straight-in-the-eye frankness (how does he do that on Zoom?), Warwick leaves you counting the ideas you can use right away — and planning to save up for a trip to Australia.” —Dorothy Wilhelm

Intensive — Up-Level Your Business through Outsourcing

There’s just too much to do. You feel mired down with social media, marketing, updating your website, upgrading your slides, video editing, bookkeeping, and so many other tasks. You’d love others to help so you can focus on the things only you can do. But help can have a hefty price tag.

How do you find and get competent people up to speed so you can offload tasks to them? How do you ensure they can do what they say they can? How do you manage them remotely? How do you determine what can be delegated?

These recordings will answer these questions and more.

  • “Transform Your Business with a $400/Month Employee: How to Outsource Operational Tasks to Assistants Abroad” with Nate Woodbury
  • “Outsource for Marketing Success: 7 Simple Steps to Marketing Made Easy” with Chuck Gallagher
  • “Top 10 Things to Quit *Now* if You Want to Soar to the Next Level!” with Connie Podesta, CSP, CPAE and Ford Saeks, CSP, CPAE

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Debunking myth of learning stylesDon Cooper

Interesting Atlantic article, “The Myth of ‘Learning Styles’” which debunks the popular theory that some people learn better visually or aurally. There is no sound science to support it and plenty of science debunking it.

As influencers, we need to make sure we don’t spread myths like this. Our audiences believe and repeat what we say. Any time we (unwittingly) repeat misinformation, we do them a disservice.

This is not to say that we shouldn’t endeavor to build multiple modalities into our programs — we absolutely should. But it’s because evidence shows multi-modal education enhances comprehension and retention, not because certain people only learn certain ways.

Here are a few other articles:

Strategically share articles onlineVickie Sullivan

I love sharing articles on social media. I also regularly read articles that people in my community share. Sadly, though, some of my colleagues have shared articles that changed how I perceive their expertise and perspective.

How do you determine the best articles to share with your community? Many of us (guilty as charged) will pass along articles that we agree with or provide a great example. In these polarized times, though, that’s not always the best decision.

Instead, let’s check out our sources. Here are some tools to help you determine if you are unintentionally spreading incorrect information and/or conspiracy theories:

  • For checking articles from online media outlets, Media Bias/Fact Check and Allsides are great starting points for checking out overall bias. Why I recommend: They identify their data sources and explain their methodology. The latter also has a nice distinction between news and editorial.
  • For checking claims within specific articles, use FactCheck.org, a nonprofit, nonpartisan project run by the University of Pennsylvania’s Annenberg Public Policy Center. This site covers many categories (science, viral rumors, etc.) yet is easy to navigate. Check out their funding sources: They’re people like you and me, not unions, corporate America (except for Facebook, which they help to combat fake news).

You create value by curating thought-provoking articles. Just make sure the content you share aligns with your brand. The media sources you share show the water you swim in.


A case for ending with “Thank you”Milo Shapiro

After a great final story or thought, end with the traditional, simple “Thank you.” It is a polite way to signal “I’m done” to the audience, letting them know it’s safe to applaud without potentially interrupting you. It also lets the host or next speaker know it’s time to take over.


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Technology Tips

If you can’t hear unmuted virtual participantRebecca Morgan

If you can’t hear an unmuted virtual participant, check your computer mute button. I accidentally hit mine the other day when on Zoom and it took me a while to figure out that was the issue.


SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN webcast recording with our SNN subscription service. speakernetnews.com

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: How do speakers turn off their audiences?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Charlie Hawkins

  • Overloading your presentation with content (10 pounds of “Stuff” in a 5-pound bag)
  • Talking to the “room” vs. making eye contact with individuals
  • Apologizing (for running out of time, for sloppy slides...or anything)
  • Inappropriate humor

Susan Nurre

  • Starts off with low energy; doesn’t seem excited to be with the group
  • Too many bells and whistles — showing off their knowledge of technology instead of using it to support the presentation
  • Doesn’t use pauses to emphasize key points; just keeps barreling through

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