Editors: Rebecca Morgan & Ken Braly

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SNN Webcast Info

Tuesday, December 7
Create a Legal Strategy to Avoid Online Perils (webcast)
with Heather Pearce Campbell, JD

Heather CampbellWho needs lawyers? You do.

With all the time and effort and emotion of building a business, the last thing most entrepreneurs want to think about is legal issues. Yet not being aware of legal risks could cause your business to come crashing down.

Wouldn’t it be smart to have a legal strategy that sets your business up to avoid problems that you might cause and that others might cause for you? Our next session will explain exactly how to have a strategy like that.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Mark your calendar:

Intensive — Soaring in the Post-Pandemic World

Clients’ expectations have shifted. Pre-pandemic, they rarely offered synchronous virtual sessions, let alone hybrid ones. After getting used to it, some clients prefer these to bringing everyone in for learning and motivation. They realize they are saving lots of time and expense. But only if the presenters know how to make these sessions effective. Not a lot do.

How are you adapting your skills to the new world? Will you be in demand or left behind if you can’t modify what you’ve done before? What do clients really want?

These three recordings will give you ideas on what and how to adapt.

  • “What Clients Are Buying During the Pandemic and Beyond” with Deborah Gardner, CMP
  • “Post-Pandemic Speaking: What You Need to Know to Thrive” with Mike Taubleb, Speaker Bureau Owner
  • “Thrive in the Hybrid Speaking World” with Sarah Michel, CSP

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Meeting trends for 2022-23Dave Reed

The IMEX event is one of the largest conferences in the meetings industry. The attendees are primarily meeting planners and event organizers: the people who hire you. Here are a few highlights:

  • In-person meetings are back. Spending on meetings is up, and the number of in-person meetings is on a healthy upward slope. Most meeting planners name 2023 or 2024 as the year we’ll be back to 2019.

    Smart speakers will get their internal workflow and marketing into ship-shape right now so that they can capitalize on the rising tide.
  • Nearly half of meeting planners report increases in their 2022 budgets. They’re also reporting that airfare, lodging, food, and other expenses are rising.

    Smart speakers won’t try to gouge buyers just because demand is increasing. Make a point in your negotiations that you understand that many of their other expenses are increasing and that you are keeping a level head.
  • This year, one of the most important factors that buyers consider when signing contracts is “supplier flexibility.” They need to know that if their event gets postponed/virtualized/canceled/etc. that their suppliers (you’re one of those) will adjust painlessly with them.

    Smart speakers will bring up flexibility in conversations with the event organizer. Be sure to include contract accommodations for late-changing plans: willing to apply the fee to a later date, change from on-site to virtual, etc. Make sure you have a force majeure clause in your contract.

What Reality TV and thought leaders have in commonVickie Sullivan

When I’m exhausted and can’t handle complex story lines, I watch reality TV. I am surprised (and slightly disturbed) when I get hooked and can’t stop watching.

This dynamic also happens in the thought leadership space. Think about it: How often have you run across someone who has a huge following and thought to yourself, “This is nothing but platitudes! Why are they more successful than me?” I think reality TV has some answers for us:

  • We start to care. Something taps into an emotional need that gets our attention. This is why every character has a backstory. In our environment, the initial attraction to the thought leader is the familiar. Something about them or what they stand for resonates with us. And then we stay for the constant affirmation.
  • We want to know what happens next. After we care, anticipation kicks in. In thought leadership, this translates into, “I wonder what XXX thinks of this situation?” When people wait for our take on things, they will stick with us.

Reality TV is popular for a reason. The programs get us to care about the story, then they create cliffhangers that makes us want to know more. Folks with large followings do the same thing.

Gif catalogRebecca Morgan

If you’re looking for gifs to include in your presentations, giphy.com has a searchable catalog. From what I can tell, they are free to use.

Rebecca Morgan “I’ve successfully delivered keynotes and trainings for 20+ years and still got so much out of my private 1:1 consultations with Rebecca Morgan. I ran through a new presentation with her. She provided enhancements on things I’d taken for granted — and more. Even if you’re already awesome, she’ll take your presentation to the next level. And if you’re new to speaking, you’ll get a decade’s worth of learning in just a few meetings.” —Dr. Lisa Boesky. Schedule a discovery call.
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN webcast recording with our SNN subscription service. speakernetnews.com

SpeakerNet News Webcast Info

Tuesday, December 7
Create a Legal Strategy to Avoid Online Perils (webcast)
with Heather Pearce Campbell, JD

Heather CampbellAre you handling your business legal needs haphazardly — if at all? Would you like ideas on approaching your legal needs strategically, and in the right order, based on your unique business priorities? If not, you’ll be scrambling to get your legal house in order as something comes up — which means you’ll pay more, and likely not think through the best approach.

You may be unknowingly putting yourself and your assets at risk online. You may be not protecting your own intellectual property, or you may be using someone else’s — and opening yourself to a suit, or at minimum, a bill for using their IP.

Heather works with information entrepreneurs and will share best practices to keep you protected.

You will learn:

  • Heather’s “5-Bucket Framework for Business Legal Protection” for small businesses in the United States that are essential for your success
  • one of your most significant legal risks in business and how to protect against it
  • the one thing required to protect your personal assets (and how 60% of entrepreneurs in the US get this wrong!)
  • how to protect your business, content, and intellectual property online
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Tuesday, December 7
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more legal wisdom for your business, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Legal Issues Business Owners Must Know to Protect Themselves” with Cole Silver, JD
  • “Ten Things Infopreneurs Must Know *Now* to Protect Their Intellectual Property” with Victoria Stein, JD

With your order of this live or recorded session, at checkout you will be offered these recordings.

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