Editors: Rebecca Morgan & Ken Braly

See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.

Follow us on Twitter at twitter.com/SpeakerNetNews

SpeakerNet News Sponsors

SpeakerNet News Sponsor
Plexicam lets you mount your webcam in the middle of your screen so you are always looking at the audience. Choose the size that works best for you.

SNN Webcast Info

Tuesday, January 25
Mushroom Your Speaking Business
by Deepening Your Relationships
Using a Critical, Underutilized Tool
with Taylorr Payne

Taylorr PayneIf you have just a single client you’re working with, it can be pretty easy to track all the communications with that client and the information you’ve collected about them.

But if you are working with multiple clients, the task gets more challenging. Keeping it all straight can take time and attention. That’s where a CRM — Client Relationship Management — system can help.

However you keep track of your clients, you can probably do it more effectively and get better results. Our next program will give you a lot of valuable tips.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Mark your calendar:

  • Tue., Feb. 1 — Hilary Blair will share the nuances of expressing ourselves stronger using our voice
  • Tue., Feb. 15 — Vasavi Kumar will share how to be more confident and authentic on camera so your virtual presentations are as enthralling as your in-person ones.

Intensive — Create and Leverage Your Brand Visually and Powerfully

Highly successful businesses have instantly identifiable logos and brand materials. We can tell some brands by just a unique shape or color, even without the brand’s name. We need to make sure our brand’s visuals telegraph our value and quality, even though we don’t have millions in our marketing budget.

There are myriad ways to ensure you have a high-quality look to everything associated with you and your brand, from the photos you use in your slides, website, videos, etc. How do you ensure your materials stand out, rather than look like the same stock images others are using?

It’s not as hard, time-consuming, or expensive as you may think. These three recordings will help you think through your visual branding and give you ideas on how to make yours even more powerful.

  • “Craft a Compelling Visual Story with Images Unique to You” with John DeMato
  • “Tell Powerful Stories with Pictures: A National Geographic Photographer Shares Tips for Speakers” with Dick Durrance
  • “Make Your Visual Brand Uniquely Memorable” with Brian O’Mara-Croft

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Share advice from your parents on stageRita Risser Chai

Have your parents ever given you advice that has benefitted you for years? Maybe your audiences can benefit from it, too. When I asked my 95-year-old mother how she motivated herself to exercise every day — something she’s been doing all my life — she gave me some great advice. When I’ve shared it with my audiences, they’ve loved it.

Who is your target audience?Bill Conerly

That question is not just about your speech. Who is the audience for your social media posts, your blog, your podcasts and every bit of communication you do? Many of us use blogs, videos or social media posts to connect with past and prospective clients. Content on these platforms should be aimed directly at those clients.

We speakers sometimes communicate about what we find interesting, but that may not be what our target audience finds interesting. How the speaking industry works is vitally important to us — but most of the time not to our target audiences. Our religion, our politics, our favorite celebrities are usually not important to our target audiences, though they may sometimes be. The best practice: Before creating content in any medium, review who the target audience is. Then, after editing but before publishing, review once more.

Rebecca Morgan “I just watched Rebecca Morgan’s ‘Avoid the Biggest Mistakes Even Experienced Virtual Presenters Make.’ GREAT information and presentation that models for presenters at the top of their game; speakers who need to excel in a new medium to thrive in the world of distance and virtual teaching. Rebecca teaches the tools to engage the audience into active learning during your presentation, rather than any number of tuned out desk activities.” —Patricia Raymond, M.D. Make your virtual presentations soar. Schedule a discovery call.

Technology Tips

Move participants around in the Zoom GalleryRebecca Morgan

If you’d like to move participants’ squares around — to put the boss in the top row center, or the people who’ve already shared in the bottom row — you can. Just click on their square and move them where you want.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN webcast recording with our SNN subscription service. speakernetnews.com

SpeakerNet News Webcast Info

Tuesday, January 25
Mushroom Your Speaking Business
by Deepening Your Relationships
Using a Critical, Underutilized Tool
with Taylorr Payne

Taylorr PayneYou know your customers are everything. The relationships you build with them will determine if you succeed, how well you succeed, and how long you succeed.

Relationships come from demonstrating that you care for the prospect/client, and are reliable. While learning as much as you can about the prospects with whom you speak, you need to keep track of that information. As you talk to more prospects, you need to keep track of more and more information. It can seem overwhelming. It can be very challenging doing this on Notes or your own spreadsheets.

You need an easy-to-use system. And one that your current or future staff can access any time.

Perhaps you use a basic CRM (Customer Relationship Management) program. If you have a sophisticated one, it may be hard to use or change. Or it’s expensive. Or you’re using a small fraction of its capabilities that could mushroom your business.

Managing your relationships is critical for you as a speaker. In this masterclass, Taylorr Payne from SpeakerFlow will share some ideas about all things CRM.

You will learn:

  • what a CRM is and how it should be used most effectively
  • the philosophy of a CRM and how to make it the hub to your business
  • what most people do wrong when using a CRM
  • how to build strong relationships using a CRM
  • things you likely didn’t know a CRM could do
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Tuesday, January 25
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more income-generating business practices, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Uncommon Business Practices That Will Make You Re-Think, Re-Position and Re-Tool Your Business and Possibly Bring You Gobs of Cash in the Process” with Phillip Van Hooser, MBA, CSP, CPAE
  • “High-Profit Business Practices That Put More Money in Your Pocket” with Rogene Baxter, RN, MA, CMC

With your order of this live or recorded session, at checkout you will be offered these recordings.

About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel

About SpeakerNet News

Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright ©2022 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).