Editors: Rebecca Morgan & Ken Braly

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From the Editors

Rebecca here. It was great to see so many friends at NSA’s Influence, as well as meet other SNN subscribers in person. It’s always wonderful to put faces to names. Thank you for your kind comments about how SNN has helped your business. Make sure to share your takeaways from the sessions.

SNN Webcast Info

Monday, July 18
Creating a Certification Program:
Blissful Experience or Waste of Time?
with Marc A. Pitman, CSP

Marc PitmanCould your training content reach more people if others were certified to present it?

Certifying other presenters to present your materials is one way to expand your business beyond just yourself.

But how do you go about this? Come to our next program and find out.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Coming soon:

  • Ed Robinson, CSP, on how to make more money.
  • Cara Silletto, CSP, on how to build a training team to grow your business.
  • Ford Saeks, CSP, CPAE, on ways to become the go-to resource in an industry.

Intensive — Enlist Others to Market Your Products/Services

Wouldn’t it be great to have a cadre of colleagues to market your services? How would you even begin to ask people to do that? What would they expect in return? Do you swap referrals? Pay a percentage? How do you pay them and how often? What if they refer a lot more people to you than you do to them, or vice versa?

These three recordings walk you thought how to enlist others to market your products and services. You’ll learn the pros and cons of joint ventures, the difference between JVs, affiliates, and referrals. You’ll hear how to approach others with this idea and what to offer for new business they bring you.

  • “Use Joint Ventures to 10x Your Speaking Business” with Brady Patterson
  • “Explode Your Product Sales with Zero Marketing Costs: The Art and Mastery of Joint Ventures” with Charles Byrd
  • “Boost Your Business By Collecting Referrals and Testimonials” with Caelan Huntress

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Beware of bad projects and buyersVickie Sullivan

If you are like me, you feel great when potential buyers show an interest in you and reach out. Beware, though, not all buyers are created equally. What you tell yourself about prospects can lead to a match made in heaven or cause a time-consuming train wreck.

Let’s take a short trip to the dark side and explore two common stories that people tell themselves that cause them to choose projects destined for disaster:

  • “I can do this.” I’m sure you can do anything you set your mind to. But do you really want to take on a big project if you don’t have the time or resources? Will the extra effort eat away at your profit margins? Do you want to risk having a client bad mouth you if the project heads south? That “Yep, I can do that” attitude that entrepreneurs are famous for can have a big downside. So, tread carefully.
  • “This is a growth opportunity.” Of course it is a good idea to go outside your comfort zone. But you must be strategic about it. What are you signing up for? Can this growth be leveraged? What are the risks? Because if you don’t perform at your best, clients can say unflattering things about your work. Not all growth opportunities are worth it.

I call these stories “false positives.” The common denominator: hope. It’s extremely tempting to fall in love with a potential buyer and then hope for the best. But if you examine the stories you tell yourself about the opportunity, you can steer clear of projects that look good on paper but are actually terrible.

Virtual presentation background tipRoquita Johnson

If you want to change up your background for when you’re online, one inexpensive option is to visit your local Michaels Store or JoAnne Fabric and Crafts store. Both stores sell fabrics in a variety of prints and patterns. I personally love wood and brick backgrounds, and have found both in stores. The employees can cut the size you need, so you can drape over your background frame/green screen (keep in place with clips) or hang on your wall.

The Events Industry in the Palm of Your Hand

Technology Tips

Screen capture tipJay Arthur

Although Windows 10-11 allow users to copy parts of the screen using Ctrl-Shift-S, there are no editing tools unless you paste the image into Paint.

I use Snagit PC/Mac to capture and modify screen images all the time. It will also record screen video. I can point people to a web page and give them an image with description of where to click, what to download, etc. It’s only $62.99/user.

(When designing our house, I took images of the architect’s plans, crossed things out, rearranged things and sent him back the revised image. Saved a ton of time and discussion, mistakes and errors. Architect loved it.)

Turn your expertise into profitable products. Paulette Ensign offers new 4-week, live, interactive courses. Finally produce your book and other products! Details

Travel Tips

AA bonus mile offerRebecca Morgan

If you don’t already have the AA Aviator Mastercard, now’s a good time to get one. You get 60,000 miles with 1 purchase of any amount in the first 90 days, and you pay the $99 annual fee (you can cancel it later). First time applicants get an additional 500 miles.

For 60K miles you can get a round trip ticket within the US, and perhaps a biz class one way abroad (I got one for 55K miles to the UK). Even if you don’t usually fly AA, it’s worth a look. This is a good deal — a domestic RT ticket or biz class abroad for $99! Go to www.MyAviatorCard.com and enter promo code 133699 (this is not an affilate code).

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: If your business slows down in the summer, what projects are you taking on to accelerate your business? (Maybe your projects will inspire others to similar projects for themselves.)?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

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SpeakerNet News Webcast Info

Monday, July 18
Creating a Certification Program:
Blissful Experience or Waste of Time?
with Marc A. Pitman, CSP

Marc PitmanDo you have content that more people need to hear? Is your framework or process something that would help other people in their own work? Then you might want to create a certification program.

Creating a certification program not only can help you get your message out to more people, it can help people grow their own impact. But certification programs aren’t for the faint of heart. Especially if you’re wanting your program to qualify for professional continuing education credits!

Marc will walk us through how he created his ICF-accredited coaching certification process, including why he decided to have it accredited by an international organization rather than just by his company.

You’ll leave knowing:

  • what things to evaluate to see if you’re ready to create a program
  • how to get your system into a teachable order
  • what things to consider when marketing a program
  • how to launch a certification when there are no graduates yet!
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Monday, July 18
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more ideas for expanding your business in unique ways, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Join the Coaching Boom: How You Can Add Coaching to Your Offerings” with Marcia Reynolds, PsyD, Master Certified Coach
  • “Diversify and Maximize Your Business with Micro-Products” with Julie Holmes

With your order of this live or recorded session, at checkout you will be offered these recordings.

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