Editors: Rebecca Morgan & Ken Braly

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SNN Webcast Info

Wednesday, November 30
It’s Who Knows You: Deepening and
Leveraging Relationships to Get More Business
with Andy Lopata

Andy LopataYou’ve heard it said — It’s not what you know, it’s who you know.

But there’s more to it — it’s not just who you know, it’s how well you know them and how well they know you.

Building stronger relationships is essential to ongoing success in your business. This next program will give you strategies for nurturing professional relationships that will pay off for you.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.

Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Intensive — Uncommon Model for Speaking as Much
as You Want — and Being Paid Handsomely for It

Generate High Income by Hosting Retreats and Bootcamps

Bootcamps/retreats seem to be the perfect model. But how do you fill them so you’re not committed to a multi-day program with only 2 people? What are the best ways to market them? And how do you price your offering? Should there be ongoing sessions afterwards? What are the best days of the week? Location? Logistics?

Our experts will share their best practices for creating high-revenue multi-day off-site programs.

  • “Provide High-Profit Retreats, Bootcamps, or Intensives with Less Effort Than You Think” (webcast) with Norm Hull, CSP
  • “Retreats to Riches: How to Use Small Events to Drive Back-End Income and Impact from Your Speaking (Both Live and Virtual)” (webcast) with Michelle Villalobos, CSP
  • “Filling Boot Camps with Happy Campers” with Darren LaCroix, CSP, AS

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Business or project name, or title generatorRebecca Morgan

Namelix generates short, brandable business names using artificial intelligence. It also generates logos for your new project and can tell you if the URL is available.

The Events Industry in the Palm of Your Hand
Turn your expertise into profitable products. Paulette Ensign offers new 4-week, live, interactive courses. Finally produce your book and other products! Details

Travel Tips

AA to replace 1st class with biz classSheryl Roush

American Airlines plans to phase out first class in favor of more business class seats.

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The Library

(The Library is where you can post books that are meaningful to running or growing your businesses. What are you reading that would be of value to our readers? We focus on business-related books that aren’t authored by our subscribers or NSA members.)

Jay Arthur

Sleight of Mouth, by Robert Dilts, is about the magic of words and language. Language is one of the key representational systems from which we build our mental models of the world, and has a tremendous influence upon how we perceive and respond to the world around us.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: When you’re going on a multi-day trip and there’s no gym at your hotel or close by, what exercise equipment do you take (not just clothes, like runners, yoga pants, or gym shorts)?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Jeff Davidson

Your hotel room is a gym:

  • With your torso squarely over the edge of the bed, you can do rigorous crunches.
  • Against the wall, you can do Achilles stretches.
  • You can use the desk chair for light weight lifting.
  • In the door frame of the bathroom, you can do isometric arm presses.
  • You can jog in place while the listening to a podcast or watching TV.
  • Pushups are good anywhere, anytime!

Beth Terry

I use what is in the hotel room. Heavy chairs make great weights. I lift them like barbells. Lying on the bed and doing all the standard exercises worked great: bicycle, stretches, leg lifts, knees to chest and roll to each side. I use the small coffee table next to the chair for overhead lifts like military press. Not only is this a creative use of the furniture, it’s a change from your normal routine so it may work other muscles.

Anne Seifert

For a rainy day or hotel room: I keep a small looseleaf book with exercises I like culled from magazines or website articles. It’s old-fashioned paper and looseleaf book. No need for Internet connection! I place a large hotel towel on the floor and do my body exercises — mainly focusing on the abdominals. No need for equipment.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

SpeakerNet News Webcast Info

Wednesday, November 30
It’s Who Knows You: Deepening and
Leveraging Relationships to Get More Business
with Andy Lopata

Andy LopataSpeakers, trainers and consultants often think they have stronger relationships with clients, prospects and contacts than they have. They are surprised when they learn someone else got an engagement they weren’t even called about. They scratch their heads, wondering, “Why didn’t they call me?”

You don’t want to miss out on even being considered for work with folks who already know and like you. But you have probably already missed some. How can you avoid this in the future by ensuring you’re on the short list to call?

Successful speaking businesses rest on strong relationships with your global speaking colleagues, clients, bureaus, other meeting professionals or our wider network. If you have developed deep relationships, you then have people who will refer you, advocate for you, provide you advice and insights, and support you. But you can’t just sit back and wait for that to happen.

During this session, Andy will explore the nuances of how speakers, trainers and consultants can better build, nurture, and leverage strong professional relationships. He will share the techniques he used to build a global speaking business, work with many multinational companies, secure book deals with major publishing houses, and attract high flyers (sometimes literally!) as his podcast guests.

You will learn:

  • how to identify the gaps in your professional relationships that mean you are missing key opportunities
  • the “Relationship Matrix©” and how it helps speaking businesses to thrive
  • how to be strategic in building relationships without leaving people feeling “networked”
  • the 7 Stages of Professional Relationships
  • what stops us from asking for help
  • how to make it easy for your connections to support you
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Wednesday, November 30
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more ways to work with others to build your business, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Boost Your Business By Collecting Referrals and Testimonials” with Caelan Huntress
  • “Use Joint Ventures to 10x Your Speaking Business” with Brady Patterson

With your order of this live or recorded session, at checkout you will be offered these recordings.

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