Editors: Rebecca Morgan & Ken Braly

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From the Editors

Need year-end deductions? An investment that will pay off multiple times?

How about an annual SNN recording subscription? You’d get the next 26 recordings we make for only $240 rather than $1,274 if you bought them individually. That’s an 81% discount! What a deal!

If you’d rather pay as we produce them, the recording subscription price is only $10/each rather than $49/each.

Details on starting your subscription.

SNN Webcast Info

Wednesday, January 11
Create, Manage, and Sell High-Ticket Masterminds (webcast)
with Simon Zutshi, PSA Fellow

Simon ZutshiIf you have ever been part of a mastermind group for your business, you know how valuable it can be for all the participants.

Imagine, then, the value you could bring to your clients by setting up a mastermind group for them to be part of — the kind of value that many clients would pay handsomely for.

Our next program features Simon Zutshi, who has been creating these high-profit groups for 15 years, and he will explain how you can put them to work for you.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.

Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Feedback on the SNN webcast, “Be a Star of the Small Screen: How to Film Yourself on Your Phone so You Don’t Look or Sound Like an Idiot” with Penny Haslam:

"Thanks so much for inviting Penny. This webcast was excellent. I think this was my favorite webcast you’ve hosted. The tips Penny gave can be used immediately. The value for the investment was incredible. Keep up the good work Rebecca & Ken." --Lori Klinka

Intensive — Uncommon Model for Speaking as Much
as You Want — and Being Paid Handsomely for It

Generate High Income by Hosting Retreats and Bootcamps

Bootcamps/retreats seem to be the perfect model. But how do you fill them so you’re not committed to a multi-day program with only 2 people? What are the best ways to market them? And how do you price your offering? Should there be ongoing sessions afterwards? What are the best days of the week? Location? Logistics?

Our experts will share their best practices for creating high-revenue multi-day off-site programs.

  • “Provide High-Profit Retreats, Bootcamps, or Intensives with Less Effort Than You Think” (webcast) with Norm Hull, CSP
  • “Retreats to Riches: How to Use Small Events to Drive Back-End Income and Impact from Your Speaking (Both Live and Virtual)” (webcast) with Michelle Villalobos, CSP
  • “Filling Boot Camps with Happy Campers” with Darren LaCroix, CSP, AS

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Flex your content — Randy Gage

It’s a New Year and people LOVE end-of-year lists. This is a great opportunity to repurpose and draw attention to some of the content you’ve produced over the last year. Create a list of your 10 most popular podcasts, 10 most popular blogs, 10 most popular videos, etc. You’ll drive traffic to your content, put yourself top of mind with your tribe, and likely book some fresh business.

ChatGPT — a new content development and research toolIan Griffin

ChatGPT is a new software (released November 30) that can be used to develop content. Free to use at chat.openai.com (login required), it generates fully-formed text in response to questions. Try asking for information on your area of expertise to judge the accuracy. There are tips and tricks on YouTube. Some consider this potentially as big a game-changer as Google.

Ask others for their cardClaude Stein

I always prefer to ask for cards when I network, rather than hand them out. That way I am sure there will be a follow-up as it is in my hands.

LinkedIn tipMilo Shapiro

LinkedIn is supposed to be about connection. Unless you KNOW I know who you are, sending a connection link without a note is likely getting deleted. But just a simple, “Enjoyed your comments at the XYZ Virtual Meeting. Would like to connect!” makes all the difference. Sending a connection with no note is like saying to them, “You figure out where you know me from” and no one appreciates that.

SNN readers have huge hearts and want to pay it forward. This holiday season, give a gift that counts. Please donate to help support, feed, equip, and provide basic school supplies for the neediest Dalit women and children in India. All donations are tax-deductible in US/Canada. Thank you.

Technology Tips

In Zoom, see what your audience seesRuby Newell-Legner

A new feature in Zoom allows you to see what your audience sees in a small window when you first share your screen. This window drops down, then it collapses. However, if you click the bottom arrow then it opens up and stays open. You can leave the audience view open and see what the audience sees as long as you want.

Virtual presentations are here to stay. Take your “pretty good” presentations to “stellar” by enrolling in the eSpeakers Certified Virtual Host course led by Rebecca Morgan. Starts in Feb. Limited space. Details

Travel Tips

Know where your passport isRebecca Morgan

Several friends have left behind their passports when traveling. If you want to ensure you know exactly where yours is, attach an AirTag to it. Since some airports require you to slide your passport into a reader, use removable tape to affix the AirTag, or put it in your passport holder.

The Events Industry in the Palm of Your Hand
SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is our annual question: “What do you plan to implement to grow your business in 2023?”

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

SNN Offer
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SpeakerNet News Webcast Info

Wednesday, January 11
Create, Manage, and Sell High-Ticket Masterminds (webcast)
with Simon Zutshi, PSA Fellow

Simon ZutshiAs a professional speaker, you love serving your clients, helping them make changes they want to make. But you find you could help them more if you could work with them regularly.

If you want to serve your clients at a deeper level, make more money and have more fun, then managing masterminds is for you and you really should add a high-ticket mastermind to your product offering.

But where do you start? How do you enroll participants? How do you run the sessions? Do you need to be at all the meetings? Can you sell the groups to someone when you want to explore other offerings?

Some of your existing clients will want to work with you at a deeper level and will be prepared to pay good money for that opportunity. Instead of working one-to-one, trading your time for money, you can actually help your clients more in a group mastermind, better using your time and creating more profit.

There are many different types of mastermind, and you need to pick the correct format to help your clients achieve transformational results, which means they will be happy to recommend you and your mastermind to their contacts.

If you have been thinking about starting your own mastermind, or you already have a mastermind and want to take it to this next level, then you really must listen to this program.

You will learn:

  • why you really must add a mastermind to your product offering
  • the different formats of mastermind and which is best for you
  • how to price your mastermind
  • how to attract high-ticket clients to your mastermind
  • how to eventually run masterminds without your being there
  • how to add at least an extra $120k profit a year to your business
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Wednesday, January 11
Special Time: 1 pm Eastern (10 am Pacific, 1800 UTC)
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more ideas for creating profitable mastermind groups, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Establish Client MasterMind Groups for Ongoing, Significant Income and Results” with Steve Miller
  • “Create a Regular Revenue and Profit Stream with Client Mastermind Groups” with Stephen Tweed, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.

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