1/19/2024

Editors: Rebecca Morgan & Ken Braly

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Plexicam lets you mount your webcam in the middle of your screen so you are always looking at the audience. Choose the size that works best for you.

SNN Webcast Info


Tuesday, February 20
Audience Alchemy: Connect, Captivate and
Forge Unique Bonds with Your Audiences
(webcast)
with Brian Croft & Ken Sky

Ken SkyBrian CroftIt’s been almost four years since we transitioned from in-person presentations to virtual ones, and for most of us, speaking online remains a significant part of our business.

For many, we’re still not sure that our online work has the power and the impact of being right there with our audiences.

We’ve all learned a lot in these last few years, but a few of us have studied and experimented and found ways to work magic online, to create a special connection with people who aren’t in the room with us.

Join us and learn how to transform your online presentations.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.

Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.


Intensive — Learn Little-Known On-Camera Tips from Broadcasters and HSN Star

Video is now ubiquitous. It’s how you’re found by new followers, fans, and clients. So how do you stand out in the masses of videos uploaded each second?

Bad video will stop your business from growing. People will stop watching if the video seems too amateurish.

Would you like to know some little-known tricks to being compelling on camera, shared by former broadcasters, and a million-dollar seller from the Home Shopping Network?

These three recordings will give you some new ideas.

  • “Be a Star of the Small Screen: How to Film Yourself on Your Phone so You Don’t Look or Sound Like an Idiot” with Penny Haslam
  • “How to Hone Your On-Camera Skills to Close More Sales” with Carolyn Strauss, CSP
  • “Be Irresistible to Clients and Prospects by Becoming More Camera Confident” with Vasavi Kumar

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Responses to my question on 1ShoppingCart alternativesAnn Wylie

Jim Cathcart

I use GoHighLevel.com because it does what Kajabi, ScheduleOnce/Calendly, SocialBee (Social Media Posting), MailChimp, 1ShoppingCart and a few others do. It does all of this within one platform, saving you 5 or more separate subscriptions. I pay around $150 a month which is less than I paid for the collection of other services. There are many Upwork and other specialists who can hold your hand as you learn it. Plus the onboarding is very good and they work directly with you to get up to speed.

Jessica Setnick

I use sitestorepro.com because a real person runs it. Kevin handles all my digital products, videos and shippable products, has a complete admin with reports, etc. Pricing is different based on if they do the setup or if you do it yourself and they just provide remote support. The license for the shopping cart if you want to do it yourself is only $30 for a year, and that does include full support to assist and answer questions during setup and after launch.

Full setup by Kevin is about $750 to start, and of course can be more expensive if you have a ton of products that need to be set up manually, need graphics work, need video intros, etc. The average for this is about $2750 for a typical small business — you provide the product info and images and they just set it all up. I had Kevin set up everything and teach me how to add a new product when I want to — it’s super easy. I can also set my own coupon codes and get reports. He is easy to reach, which is the most important thing for me because I LOATHE 1-800 customer service hell.


Two ways small influencers can attract big brandsVickie Sullivan

Companies’ budget cuts have impacted a lot of people. Employees have been laid off, and spending on high-priced products and services has been put on hold. But there’s a silver lining: Companies are leveraging smaller, niched influencers to help them focus on targeted audiences, according to an article in Insider Intelligence. Those are folks like you and me!

Move past the B2C focus of the article. The tactics buyers use to find niched influencers can apply in our B2B environment, too. We can be proactive by doing two things:

  • Reaching out first: You don’t have to wait for big brands to notice that you follow them. You can initiate the conversation via social media and move up. Another target-rich environment: industry trade shows.
  • Ruling the comment section: You likely post plenty of your own social posts. But how often do you comment on others’ posts? Posting comments can get others to notice you. So, make commenting a priority. You never know who is listening. Boosting your presence where your buyers are can create interesting conversations.

Thanks to the economy, influencer marketing can bring unique opportunities to thought leaders who have a strong brand and active following. This possible addition to your revenue stream is worth considering.


Rebecca Morgan Are you good at virtual presentations but would like to practice with and learn new tools with a group of experienced presenters? If so, apply to join Rebecca Morgan’s virtual presenter group coaching. Next meeting Feb. 16. Make an appointment to apply and get details before then.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

SpeakerNet News Webcast Info


Tuesday, February 20
Audience Alchemy: Connect, Captivate and
Forge Unique Bonds with Your Audiences
(webcast)
with Brian Croft & Ken Sky

Ken SkyBrian CroftWhether you are doing a virtual masterclass, group training, seminar, conference, or product launch, you want to deliver the absolute best experience to the participants. You need the experience to be engaging and exceed expectations. The problem is that most virtual meetings and events lack engagement and fall short of their goals, which makes you feel exhausted, disappointed and frustrated.

Many presenters struggle to transform what once were “in-person presentations” into effective online experiences. Not to mention being overwhelmed by the tech.

Elevate your speaking journey to new heights with Audience Alchemy, a fast-paced and exhilarating adventure for the most committed professional speakers.

Two experts of visual communication — charismatic entertainer and virtual event authority Ken Sky and elite presentation designer Brian Croft — will explore leading-edge techniques and tools to transform presentations into unforgettable experiences.

In this session you will learn how to:

  • Uncover new secrets of audience enchantment with the groundbreaking “Cynosure Model.” This eight-stage roadmap is your passport to becoming the indispensable “North Star” for your audiences.
  • Command attention with bold promises and big, outrageous questions: Captivate your audience from the get-go and never let them get away. Craft compelling promises and pose provocative questions that not only pique interest but also set a course for transformative outcomes.
  • Choreograph an unforgettable experience: Hone your ability to craft novelty, manage expectations, and amplify your message so it sticks.
  • Narrate to motivate: Explore advanced tools and techniques for storytelling that transcend the routine. Your narratives will not only engage but also inspire immediate, impactful action.
  • Balance story and connection: Master the art of intertwining your narrative flow with deep, emotional audience engagement. Your message will not just be delivered; it will resonate on a personal level, creating a genuine, lasting connection.

Audience Alchemy is more than a webinar; it’s a transformative journey. Seize this chance to refine your artistry in speaking and leave an indelible mark on every audience you face.

Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Tuesday, February 20
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)



Special Limited-Time Offer:

If you would like more ideas to knock it out of the park with virtual presentations, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Make Your Visual Brand Uniquely Memorable” with Brian Croft
  • “Dazzle Your Virtual Audiences with Gamification” with Rob Ferre

With your order of this live or recorded session, at checkout you will be offered these recordings.


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