2/2/2024

Editors: Rebecca Morgan & Ken Braly

See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.

SpeakerNet News Sponsors

SpeakerNet News Sponsor
Plexicam lets you mount your webcam in the middle of your screen so you are always looking at the audience. Choose the size that works best for you.

From the Editors

Every year we publish SNN’s history, mostly for our new subscribers to know the history.

In Feb. 1996, we took over publishing SpeakerNet News from Wally Bock. The previous year, Wally began sending out a weekly Friday reminder of a Monday AOL chat for speakers (where we *typed* the chat!). He also posted information and requests of interest to fellow speakers. As a result of a contest Wally held, Shep Hyken came up with the name.

In the Fall of 1995, Wally’s computer hard drive died and he lost the list of the few hundred subscribers. He decided not to continue sending the weekly emails. So we (Ken and Rebecca) — independent of each other — asked if we could help revive it. He said we could take it over. For five years we did it with no compensation, just as a labor of love for our colleagues.

In lieu of charging a subscription fee, we came up with the two-tips-per-quarter-dues idea to ensure you’d have a steady stream of practical tips. We appreciate all those who’ve sent their “dues” regularly or even sporadically. It’s what makes this work. It enables us to cull and edit to ensure you receive well-vetted tips each week.

In the era of Facebook, it would be easy to think SNN is obsolete. However, we find most FB groups to be way too self-promotional, and filled with too much noise to get to useful tips and information. Our goal is always to bring you usable info each week without the clutter. Which is why our tips are edited for brevity so you can get to the good stuff quickly.

Even after publishing for all these years, we still enjoy bringing you SNN, and getting to know our colleagues through it. We couldn’t have continued to offer this publication without you, our readers, who have been tremendously supportive of us through the years. You’ve sent in your tips, responded to readers’ questions, collected responses and sent back the compilations, bought and read our ads, attended our teleseminars/webinars, bought our ebooks/reports and purchased our recordings. You’ve sent us nice notes, books and goodies, and given us abundant hugs — virtual and real. We are appreciative!

We know that there are many more speakers, trainers and consultants who could benefit from receiving SpeakerNet News. If you know someone who isn’t a subscriber, send them to http://www.speakernetnews.com to read the last three issues and/or subscribe, and tell them why you think they would benefit from subscribing.

SNN Webcast Info


Tuesday, February 20
Audience Alchemy: Connect, Captivate and Forge Unique Bonds with Your Audiences (webcast)
with Brian Croft & Ken Sky

Ken SkyBrian CroftIt’s been almost four years since we transitioned from in-person presentations to virtual ones, and for most of us, speaking online remains a significant part of our business.

For many, we’re still not sure that our online work has the power and the impact of being right there with our audiences.

We’ve all learned a lot in these last few years, but a few of us have studied and experimented and found ways to work magic online, to create a special connection with people who aren’t in the room with us.

Join us and learn how to transform your online presentations.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.

Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.


Intensive — Learn Little-Known On-Camera Tips from Broadcasters and HSN Star

Video is now ubiquitous. It’s how you’re found by new followers, fans, and clients. So how do you stand out in the masses of videos uploaded each second?

Bad video will stop your business from growing. People will stop watching if the video seems too amateurish.

Would you like to know some little-known tricks to being compelling on camera, shared by former broadcasters, and a million-dollar seller from the Home Shopping Network?

These three recordings will give you some new ideas.

  • “Be a Star of the Small Screen: How to Film Yourself on Your Phone so You Don’t Look or Sound Like an Idiot” with Penny Haslam
  • “How to Hone Your On-Camera Skills to Close More Sales” with Carolyn Strauss, CSP
  • “Be Irresistible to Clients and Prospects by Becoming More Camera Confident” with Vasavi Kumar

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

New LinkedIn tool helps businesses scale their messageVickie Sullivan

Want more buyers to discover you? LinkedIn has a tool that even the smallest shops can use to extend their reach. It’s called LinkedIn Audience Network. And marketing experts are fully embracing it.

That’s because the tool allows users to reach millions of professionals across multiple touchpoints on LinkedIn’s network of publishers.

LinkedIn is the 500-pound gorilla in the online peer-to-peer networking space. These new developments allow them to expand beyond their audience and allow advertisers to scale their message. LinkedIn Audience Network impacts small shops in two ways.

  • It automates the boring stuff: Optimizing your ads for different platforms feels tedious, especially to non-techies. By taking care of chores like this, LinkedIn makes a case for “effortless implementation.” If you’re among the many who don’t have a clue how to do this and must hire creative services, this will be music to your ears.
  • It helps you expand your reach without sacrificing control: You likely have a clear idea who your ideal buyer is. The Brand Safety Hub lets you scale your message without paying to appeal to the entire free world. The ability to add, as well as block, third-party places is the best of both worlds.

Platforms like LinkedIn help businesses facilitate their marketing. But you must pay to play. Your next step is to evaluate these tools based on your growth plans.


Rebecca Morgan Are you good at virtual presentations but would like to practice with and learn new tools with a group of experienced presenters? If so, apply to join Rebecca Morgan’s virtual presenter group coaching. Next meeting Feb. 16. Make an appointment to apply and get details before then.

Travel Tips

CLEAR members can reserve international airport security timeRebecca Morgan

CLEAR has now expanded to 55 US cities and 6 European ones. Some allow you to reserve a time to clear Security with a special line using a barcode with your reservation confirmation.


SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

SpeakerNet News Webcast Info


Tuesday, February 20
Audience Alchemy: Connect, Captivate and Forge Unique Bonds with Your Audiences (webcast)
with Brian Croft & Ken Sky

Ken SkyBrian CroftWhether you are doing a virtual masterclass, group training, seminar, conference, or product launch, you want to deliver the absolute best experience to the participants. You need the experience to be engaging and exceed expectations. The problem is that most virtual meetings and events lack engagement and fall short of their goals, which makes you feel exhausted, disappointed and frustrated.

Many presenters struggle to transform what once were “in-person presentations” into effective online experiences. Not to mention being overwhelmed by the tech.

Elevate your speaking journey to new heights with Audience Alchemy, a fast-paced and exhilarating adventure for the most committed professional speakers.

Two experts of visual communication — charismatic entertainer and virtual event authority Ken Sky and elite presentation designer Brian Croft — will explore leading-edge techniques and tools to transform presentations into unforgettable experiences.

In this session you will learn how to:

  • Uncover new secrets of audience enchantment with the groundbreaking “Cynosure Model.” This eight-stage roadmap is your passport to becoming the indispensable “North Star” for your audiences.
  • Command attention with bold promises and big, outrageous questions: Captivate your audience from the get-go and never let them get away. Craft compelling promises and pose provocative questions that not only pique interest but also set a course for transformative outcomes.
  • Choreograph an unforgettable experience: Hone your ability to craft novelty, manage expectations, and amplify your message so it sticks.
  • Narrate to motivate: Explore advanced tools and techniques for storytelling that transcend the routine. Your narratives will not only engage but also inspire immediate, impactful action.
  • Balance story and connection: Master the art of intertwining your narrative flow with deep, emotional audience engagement. Your message will not just be delivered; it will resonate on a personal level, creating a genuine, lasting connection.

Audience Alchemy is more than a webinar; it’s a transformative journey. Seize this chance to refine your artistry in speaking and leave an indelible mark on every audience you face.

Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Tuesday, February 20
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)



Special Limited-Time Offer:

If you would like more ideas to knock it out of the park with virtual presentations, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Make Your Visual Brand Uniquely Memorable” with Brian Croft
  • “Dazzle Your Virtual Audiences with Gamification” with Rob Ferre

With your order of this live or recorded session, at checkout you will be offered these recordings.


About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel

About SpeakerNet News

Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright ©2024 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).