9/13/2024
Editors: Rebecca Morgan & Ken Braly
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SNN Webcast Info
Feedback on the SNN webcast, “Outsmarting Hackers: Keep Your Information Safe” with Robert Siciliano, CSP, CITRMS, CSI:
- “Robert Siciliano literally provided an idea, strategy, or solution a minute. At the SNN webcast, everyone was taking notes and we couldn’t possibly keep up with Robert. He knows what he’s talking about!” —Dorothy Wilhelm
Miscellaneous Tips
Do you ask interviewers how you could do better? — Rebecca Morgan
After giving a podcast or media interview, do you ask the interviewer for what you did well and what you could do better? I’ve been surprised by the lack of this request from those I interview. Nearly every one could have done better with a few tweaks. But I don’t offer if they don’t ask. I can count on one hand (of 500+ interviews) those who asked.
This observation has helped me remember to ask those who interview me what I could do better. It’s sometimes humbling, but always worth knowing.
The #1 thing event organizers want from speakers — Vickie Sullivan
A lot of folks in the event world are talking about the latest trend of creating "experiences" rather than just creating content. What does it mean to create experiences? That’s the problem. The word "experiences" means different things to different buyers.
Two definitions are floating out there. One relates to what customers say they want. And the other is what event organizers want — and is what compels them to invite one speaker over another to present at events. If you’re a speaker, your job is to figure out the latter.
The first place to look is beyond the event and into the environment in which the event operates. Here are two big dynamics that I see driving the need for experiences at events:
- In-person events vs. virtual: In-person events are on the rise, but organizers still need to get people into the seats. So they’re looking for in-person presentations that pop. The content you use for virtual events won’t cut it, nor will boosting inane interactions. Organizers want to give attendees experiences — something to make them feel like they must attend in person, that it’s worth the money and effort to be there.
- Competition for attendance: Slashed budgets are forcing attendees to make hard choices between the conferences they want to attend and what their company will pay for. Event organizers count on experiences to drive word-of-mouth and repeat attendance.
When you know what’s happening behind the scenes, you know what type of experiences event organizers want. Pay attention to the ecosystem the event resides in and adjust.
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Want to up-level your virtual interaction skills or your slide design? Want to ensure you’re prepared for tech hiccups? You can register for any one of the Virtual Master Presenter Course sessions that interest you. Led by Rebecca Morgan, CSP, CMC, CVP, VMP. Next session on dramatically increasing audience engagement: Sept. 18. Details |
Topic of the Month (TOTM) — Your Input Wanted
Our TOTM is: What are your must-travel-with tech accessories, not just your phone, computer or tablet? Bonus points if you include a link to buy them.
Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
My never-leave-home-without-it item is the simple cube-shaped plug splitter. When the outlets are full (especially airports), no one objects if I ask if I can unplug them for a second to put in the splitter and plug them back in. This has saved me being plugless time and again! The cube shape is better than all the outlets in a row because of all the wide plugs some items have nowadays.
(Rebecca’s note: I use one that’s also an extension cord with USB outlets. I love the extension cord element as I don’t have to crawl under furniture to plug and unplug individual items, especially if the outlet is behind the bed. Just once when I plug in the unit and then to unplug it.
I also now travel with a 3-to-2-plug adaptor as some of the places I stay don’t have grounded plugs.
I’m trying privacy screens for the iPhone (Fotbor for iPhone 14 Pro Privacy Screen Protector).
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