SpeakerNet News 11/22/2024

11/22/2024

Editors: Rebecca Morgan & Ken Braly

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Miscellaneous Tips

Virtual presentations and events to grow in 2025 — Rebecca Morgan

According to Frost & Sullivan, the global webinar and virtual event market will reach $4.4B in 2025. Up from $1.57B in 2020, the industry is set to grow at a 23% compound annual growth rate. The primary reasons for this growth are advanced data reporting, accessibility, potential reach, ease-of-use of webinar tools, less business travel, and sustainability.

The results from a BrightTALK study show that 91% of B2B professionals say webinars are their preferred type of content. The study also showed that 54% of B2B participants surveyed engage with webinars on a daily or weekly basis.

The takeaway for us: virtual presentations are here to stay and are growing in demand. People are used to watching mediocre webinars, so it doesn’t take a lot to stand out. It’s time to up-level your skills, no matter how good you think they are.

Don’t let competitors poach your clients — Vickie Sullivan

The pandemic caused marketers to change strategies and target new customer segments, and that shift is here to stay.

According to the State of Marketing report by Salesforce, 38% of marketers say new customer acquisition is a top redirection, and 68% declare the strategy change is permanent. This is a surprise given economic concerns and the previous focus on customer loyalty.

This trend means your buyers face a lot of new temptations every day in terms of products and services. You can no longer assume that having a great relationship with your client is enough to ward off possible competitors. You have options, though. Here are two ways to keep clients loyal and prevent competitors from taking them:

Come to their rescue: Sometimes, problems arise that are outside your agreement with the customer. You may not want to fix the problem for free, but you could help them. Examples: Share your networks, your relationships, etc., to help them find a solution. People remember those who are there for them in times of trouble. Be one of those folks.
Make your process nimble: Clients’ needs change. You may not be able to change the project’s scope, but you can change your process. Can you cut back on one area to justify giving more in another? Many times, you can. Adapting to your client’s world provides peace of mind that shows you’re in their corner no matter what.

Many of us are great resources to our clients. In this hyper-competitive marketplace, it’s time to become an advocate. Resources are everywhere, advocates much less so.

Even experts need a refresh! Want to elevate your virtual presentation skills? Join Rebecca Morgan, CSP, CMC, CVP, VMP, for the five-part, live Virtual Master Presenter Course through eSpeakers starting Jan. 16. Learn cool, easy, little-used techniques you can use immediately. Details

Travel Tips

Share AirTag locations with airlines — Rosemary Hossenlopp

This Washington Post story discusses how you’ll soon be able to share AirTag locations with airlines. With the new upcoming iOS update, Apple will allow users to communicate their AirTag’s location to third parties. It can change how missing items are found, retrieved and returned by airlines globally.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What are your best year-end activities that have really paid off?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

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About SpeakerNet News abd the Editors/Publishers

Publishers — Rebecca L. Morgan, CSP, CMC, CVP, VMP, and Ken Braly
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