SpeakerNet News Compilations

Radio-TV Interview Report

Jim Bouchard

Page Sponsors
How to sponsor this page

I asked: I’m looking for anyone who has had experience with Radio-TV Interview Report. Have you advertised with RTIR and if so, what was your experience like?

— Bill Lampton

In the year 2000, I bought two or three half-page ads in RTIR, identifying myself as a communication expert who could talk about the communication skills of the presidential candidates. The results were excellent, with interviews on nearly 100 radio stations nationwide, often in drive time with live callers asking questions.

One station welcomed my comments so much that they scheduled me for three interviews. Interviewers mentioned my book, and urged listeners to buy it.

The 60 days or so that I did those interviews helped me learn how to give quick, concise, content-rich answers.

For me, RTIR was a fine investment. I can’t say that the results brought me business, yet there’s no doubt my skills improved.

— Dan Stockdale

I tried RTIR. I checked it out ahead of time and I had one person who loved it and got over 40 interviews out of it and one person who got absolutely nothing. I bought the smallest package I could buy. I ran in 4 issues and MAYBE received 4 calls/emails — none of them for major markets and none of them panned out. My gig is fairly unusual so that may be the problem; however, I wish I would have saved my money. I hope that helps. If you try it I would be very interested in hearing about your experience — maybe I was doing something wrong.

— Ola Joseph

I advertised with them a few times in 2001. The experience was good but the events in the country during that time threw it off balance.

My second book was released August 31, 2001. I had placed an ad to run for about five months. It was supposed to run from October 2001 thru February of 2002. But then, 9/11 happened and that single event killed my ad because no one was interested in anything other than 9/11.

I still plan to place an ad with them sometime in future.

— John Putzier

I used to advertise in RTIR years ago, and got many radio interviews, the majority being small markets, but that can lead to larger markets. I have not used them for probably 7-8 years because I have established myself as a media source now.

Just FYI, after running a couple of half-page ads, I went to the back and front inside cover for not a lot more money. They are somewhat negotiable in their rates, especially if you have advertised before. They are a legitimate business.

— Mahesh Grossman

I advertised with RTIR and got 15 to 30 radio interviews at different times on something that isn’t the world’s hottest topic: ghostwriting. I personally know people who have gotten 300 interviews. They are good with their guarantees.

— Marsha Petrie Sue

I used them for two different launches. I find that you will get some radio from them — but in small markets. My first try with them was with a book on dating. I had about 25 interviews from the ad. Some were in Des Moines on Sunday at 4:30 AM though. I did not receive what I expected.

— Bill Conerly

I did not advertise on RTIR, but I had a positive experience. They looked at my basic information and said, “We have not had a lot of success with this genre.” It would have been easy for them to take my money, but they were straight with me.

— Porter Knight

My publisher purchased a half-page ad in RTIR when my book came out in 2005 and subsequently booked me to do 9 radio interviews in major markets during drive time. The interviews were fun, but didn’t lead to a measurable bump in book sales nor did they lead to any speaking work for me. And RTIR is relentless in their marketing — they send out at least half a dozen emails a month selling another “get rich” scheme for how to be a best seller. I haven’t taken myself off their email list because I’m kind of amused by their tenacity and figure I might learn something from that alone!

If I’d have had to pay for the RTIR ad I probably wouldn’t have done it.

— Dale Collie

Your plan to use RTIR or similar programs should include a method for measuring results. These programs get the results they claim, but you’re probably more interested in the number of books you sell or the number of speaking engagements you get rather than the number of radio and TV interviews you land. Measuring the number of interviews is only valuable if you are calculating how many interviews it takes to sell a thousand books, or how many interviews it takes to land one speaking engagement.

— Jack Sims

I did a 3-month program with them a couple of years ago and I got great results. In fact I am intending to do it again in January for my speaking and also for another business that I am setting up.

SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions