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Turning Training into Keynotes
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Following are the answers I received about turning training into keynotes.
-- Michael Mercer
Here's my method to turn a workshop/seminar into a keynote speech.
- Find out the length of keynote, e.g., 30, 45, 60, 75, or 90 minutes
- Subtract 10 minutes from the overall length -- because most keynotes start late!
- Subtract 10 minutes from remaining length -- 5 minutes for your opening & 5 minutes for your closing.
- Now you know how much time you have for the "body" of your keynote. Example: If your keynote is scheduled for 60 minutes, your real time for "body" of your keynote is 40 minutes.
- Take your relevant workshop/seminar on your keynote topic, and choose the most exciting 40 minutes from your workshop that you feel sure will be a big hit in a keynote setting (not only a workshop setting).
- Create a 5-minute opening/start for your keynote that simultaneously gets audience to like you, consider you an expert on your topic, and smile/laugh.
- Create a 5-minute "closing"/ending for your keynote that induces the audience to laugh and/or smile and/or cry.
Voila!! For your 60-minute scheduled keynote, for instance, you now have an exciting 50-minute keynote: 5-minute opening, 40-minute body, and 5-minute closing. If you can start your keynote on time and you get all your scheduled keynote time, don't worry: No audience ever felt upset with a speaker who finished a few minutes early! If your planned 50-minute keynote time is reduced due to the conference/meeting running late, decide specific ideas/anecdotes/jokes/sections you will not deliver -- and the audience will not realize you left something out.
-- Johnny Campbell
A trainer's blessing and cure is that they have too much content, because they are trying to do programs that will last 1 day, 2 days or a week. The best way I found is to take the best parts of my training programs and cutting them up into little stories. Example: In a customer service training session...the (how to) provided in customer service training is important. However in a keynote the (WHY) you provide good customer service is MORE important.
- Tell a story about a personal or third party customer service situation
- Tell how it went wrong
- Then tell what you learn from the experiences
- Then tell briefly how it could be fixed, keeping in mind the skills and abilities of the audience (note: a good keynoter empowers the audience to feel they can fix the problem).
- Then tell why it so important to them to provide good C.S. (Benefits statements).
- Then give the audience a call to action on the issue.
-- Michael Podolinsky
The #1 problem for trainers who start keynoting is they keep training. A keynote is 50% entertainment and 50% content. Less is usually more.
Bill Gove taught me the value of vignettes. Look for stories to illustrate your points and develop a story for each point. Your *own* stories. Remember the roller coaster of highs from either energy and laughter and the very serious, slower lows where the main points can sink in. Take 5 good, 5-minute stories with a good opening, close, segues and remember to interact, to share *with* the audience, not talk at them. And PLEASE, PLEASE, don't use PowerPoint! Smile. Robert Henry taught me to be 'In Fun.'
-- Natalie Brecher
Here's a good resource for training to keynotes: Doug Stevenson's teleseminar tape, "Make the Move from Training to Keynotes." It has information about the differences and how to take your training material and turn it into a keynote. www.storytheater.net
Editors' note: Lisa Ford did an excellent SNN teleseminar on "How to Go from Training to Keynotes." Order the recording here.