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Guest Expert:

Scott McKain, CSP, CPAE   (About Scott)

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(Pricing)

The Program:

It’s tough enough to position your speaking business for success, but what if you need to RE-position to take your career to a higher level? For well over a decade, Scott was a “motivational humorist” — one good enough to earn the CPAE. However, in the past few years, he has strategically repositioned himself as a “businessperson who speaks” to attain significantly higher fees, land a major book contract and sign six-figure consulting contracts — not to mention becoming the vice chairman of one of America’s fastest-growing public companies.

You will learn:

• How to know when it is time to reposition
• The steps for repositioning
• The role of products, promotion and publicity in repositioning
• The value of truly becoming an “expert who speaks”
• Why authorship is so vital to repositioning
• The greatest difficulties and stumbling blocks to repositioning
• How to know when you should not reposition
• ... and more!

About our guest expert:

Scott McKain’s calling is business — but his passion is the platform. His unique presentations clearly demonstrate he brings something to the platform that isn’t often found in business speakers: personal experience in building and leading companies and dealing with customers and employees.

Capturing the ideas that formed one of America’s “fastest-growing companies” (according to a nationally-respected business publication), Scott has authored two bestselling business books. ALL Business is Show Business reached the #1 spot on Amazon.com’s list of business bestsellers and was released globally in several languages. What Customers REALLY Want is Scott’s personal bestselling work and received rave reviews and top charts rankings. Its groundbreaking examination of the “Six Major Disconnections between Customers and Organizations” has made a significant impact in the manner in which companies approach their client and prospect bases.

In Collapse of Distinction: Stand Out & Move Up While Your Competition Fails, Scott takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the market — vital in securing customers and growing market share.

Scott has appeared on multiple occasions as a commentator and analyst on FOX News Channel. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC’s “Today” show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.

www.ScottMcKain.com