SpeakerNet News Teleseminars
Gold in Your Back Yard:
Make a Six-Figure Income in Your Local Market
Laura Stack, CSP, CPAE
How to order the recording:
View a sample (PDF)
Are you fed-up with security lines and airports? Are you tired of schlepping suitcases, waiting in boarding lounges and being crammed into 3-across seating? Do you have a family you hate to leave? Then this program is for you!
With changes in the economy and increasing travel headaches, many speakers have a renewed interest in speaking closer to home. Tapping the local market can be an important component of your overall marketing strategy. This session provides innovative strategies to penetrate your local geographic market, create value for local businesses and associations, and capitalize on regional meetings. Learn proven principles and tactics to penetrate your local area and speak 100+ times a year within a two-hour radius of home!
You will learn:
- The best mix for local business: Generalist vs. specialist? Keynote vs. seminar? Corporation vs. association?
- How to diversify your services to create more opportunities locally
- New pricing strategies to give incentives to local clients
- Effective partnering strategies with local meetings industry groups
- How to take advantage of local networking, sales, and referral sources
- Specific strategies for marketing to local corporations and associations
- How to discover who is holding meetings within your geographic area
Additional resources for this seminar:
- Handout -- (PDF, 116K)
About our guest expert:
Laura Stack is “The Productivity PRO!”®. She helps people leave the office earlier, with less stress, and more to show for it. Laura holds an MBA and has earned the CSP and CPAE Speaker Hall of Fame designations. She has been president of the Colorado chapter of NSA and vice chair of NSA’s Meetings Industry Council committee. Her client list looks like a “Who’s Who” of recognizable names, including Time Warner, Lockheed Martin, VISA, Wells Fargo, and her favorite...Dairy Queen. Laura shares her life with her husband John, three young kids, and one cat.