Wouldn’t it be great if the media called you every day wanting to quote or interview you? You’d never have to pay for advertising. Your name would be in major outlets tied to your expertise, granting you celebrity status and raising your fees. However, most of us have to work to get anyone interested in what we have to say. So how can you propose yourself as a source without alienating key media players?
Pam Lontos has learned from decades of pitching her clients as valuable resources. She’s discovered what works and what doesn’t work. She knows what will help you get in a producer or editor’s database and what irritates them. Her strategies have not only helped her clients get immediate coverage, but long-term exposure as well.
You will learn:
- how to start the telephone conversation to interest the editor/producer and what will cause them to hang up
- the most common mistake speakers/trainers/consultants/authors make when connecting with the media.
- what you need to have researched before you pick up the phone or shoot off the e-mail enquiry.
- how to wrap your expertise around breaking news or current events
- how to follow up without being a pest
- what TV and newspapers look for that’s different than magazines
Pam Lontos, MA, has been in one form of sales or another for over 25 years. She has worked extensively in the radio industry; from salesperson to Vice President of Sales for Disney’s Shamrock Broadcasting. She was a professional speaker for 20 years and is a long-time member of the National Speakers Association (where she has earned the CSP designation). Her full-time occupation now is as head of PR/PR. Her ability to get publicity for herself is legendary and led to a highly successful full-time speaking career. Now, she is getting the same kind of publicity results for her clients.