SpeakerNet News Teleseminars
Get Your Audiences Involved
and Get More Business
Karen Lawson, PhD, CSP
How to order the recording:
Additional resources for this seminar:
- Handout — (PDF, 108K)
Today’s audiences are different. Conditioned by their experiences in school and corporate training programs, they expect a presentation to be a learning experience, and they expect learning experiences to be active. Contemporary audiences are greatly influenced by computer games and simulations as well as videos and television. With a multitude of options at their fingertips, people are less tolerant of limited programming options. They want to be wowed by both quality content and quality entertainment, and it’s incumbent on us as speakers to deliver.
Your goal is to connect with your audience, and one of the most effective ways to do this is to get them involved. Audience involvement requires a different approach. Sometimes speakers prefer to simply stand before an audience and deliver their message. The ability to actively involve the audience requires a different skill set that many speakers have not as yet mastered. They may want to, but don’t know how.
Karen Lawson shares her practical, how-to approach to using interactive methods to increase audience impact and ensure speaker success whether an individual is delivering a keynote speech, making a sales presentation, or conducting a seminar or training session.
You will learn to:
- Identify trends, influences, and considerations that shape demand for interactive speaking
- Use specific interactive techniques to increase audience participation
- Adapt interactive techniques to “dry” topics
- Adapt existing material to a more interactive style
- Identify sources for interactive techniques
More about our guest expert:
Certified Speaking Professional Karen Lawson holds a doctorate in Adult and Organization Development. She is the author a several books on training and interactive speaking, including The Trainer’s Handbook (now in its 3rd edition), Involving Your Audience: Make It Active, and 101 Ways to Make Training Active (co-author). Known for her outstanding ability as an interactive speaker, Karen has presented train-the-trainer programs in the United States, Canada, Europe, and Asia.