SpeakerNet News Teleseminars
Tapping Public Radio to Spread Your Message
How to order the recording:
Would you like to be in front of a higher-income audience to share your message? Then the public radio market may be right for you.
Many public radio stations air local talk shows which focus on local issues and ideas. But the techniques that apply to trying to get a spot on local public radio shows are different from those for commercial broadcasts, and when you address those issues skillfully, you can become a go-to expert to a highly engaged audience.
Your guide through public radio is a talk radio host who has built a legacy radio broadcast in the Hampton Roads market, with over 15 years behind the microphone. She’s an active speaking professional and has been president of NSA Virginia. She understands the world of speaking/training/consulting and has advised a number of speakers on how to approach public radio producers and how to be an outstanding guest who gets invited back. From pitch to performance, Cathy takes you through the process of adding public radio to your media mix.
You will learn:
- why public radio listeners are great prospects for speakers/trainers/authors/consultants
- what are the key differences between public radio and commercial radio processes and audiences
- how to locate stations interested in local authors/speakers
- how pitching public radio is different from commercial radio
- how to be a great guest so you’re recommended to other stations and invited back
- other opportunities to create a win/win
More about our guest expert:
Cathy Lewis is an award-winning public broadcaster who is on a mission to change the way we speak to each other in our homes, offices and public spaces. Her Department of Homeland Civility (homelandcivility.com) is an effort to secure our future, one conversation at a time. Cathy is also the executive director of the CIVIC Leadership Institute, an organization of senior-level leaders in southeastern Virginia working to improve the region through service on non-profit boards and organizations. At the time of this program, she was also president of the Virginia chapter of the National Speakers Association.