SpeakerNet News Teleseminars
How to Deliver the Perfect Pitch
to Journalists, Broadcasters & Bloggers
and Hit It Out of the Park
Guest Expert:
Joan Stewart
(About Joan)
How to order the recording:
Additional resources for this seminar:
- When you register for the seminar or purchase the recording, you will be sent a link to download the handout.
The Program:
If you want publicity, don’t even think about using the “spray and pray” technique of pitching a one-size-fits-all idea to several dozen journalists and bloggers, most of whom have very different audiences. Doing just 15 minutes of research BEFORE you pitch, and targeting only two or three of them, will often get you the coverage you’re seeking.
Publicity expert Joan Stewart, a former newspaper editor who has accepted and rejected thousands of story ideas for her newspapers and her blog, knows EXACTLY what makes a great pitch. She explains her five-part formula for pitching. And she gives you 1 0 story ideas you can pitch tomorrow—great for when the idea well is dry.
You will learn:
- how to research journalists and bloggers.
- how to find personal information—like the names of their pets—in 30 seconds or less, and weave that information into your pitch.
- the one thing to look for in your research...if you find it, it’s like striking gold.
- an incredibly easy way to find out how to get in front of a journalist or blogger (most people NEVER think of this—this one tip is worth the price of the teleseminar!)
- how to let them know who you are, long before you pitch them.
- what to do when you get the story so they’re more inclined to interview you again.
More about our guest expert:
Publicity expert Joan Stewart shows you how to use free publicity from traditional and social media to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and book more speaking engagements. As a former newspaper editor, she has accepted and rejected thousands of story ideas, and she knows EXACTLY what the media want, and how to deliver it to them. She is the author of four e-books on publicity and is quoted in more than 60 books on marketing, public relations, and small business. She publishes the popular semi-weekly ezine, “The Publicity Hound’s Tips of the Week.”
SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions