SpeakerNet News Teleseminars
Apply Corporate Branding Secrets to Your Business
How to order the recording:
Major brands know how to cement their key value in the minds of their prospects and clients. They work with high-level agencies to help them clarify and express their uniqueness and products’ value. They spend enormous amounts of money to develop and communicate.
What if you could understand the techniques these agencies use with major companies and utilize them for your own company? You can’t afford to hire a major agency — but you can hear the wisdom from someone who was key in working with large companies, and how his ideas can apply to your business.
How do other speakers get fees significantly higher than yours? Do you want to move ahead of the competition and have more loyal followers?
If you’ve received comments like this on your evaluation: “You are the best! Great content! So glad we hired you!” but not “Are you available for another program?”, you are not communicating your value.
Former agency executive Gary Purece shares what he’s learned from helping large companies develop and communicate their brands and value propositions and how you can use these ideas to be more successful in your business.
In this teleseminar you will learn how to:
- define your unique skills and message to be appealing to buyers
- know what successful speakers use branding to their advantage
- use the right words to appeal to bureaus and planners
- build a competitive product offering that gets repeat business
More about our guest expert:
Gary Purece has written brand statements for popular products and movies as a senior executive communication coach. Gary’s successes are in how to communicate a winning message to the consumer. He advises and coaches CEOs, C-level executives, and senior managers of start-ups to small business to Fortune 100 organizations. His clients are in search of a message that will sell their corporate or personal brand.
Gary’s successful experience at the senior levels of advertising makes him a valuable resource of brand building information to executives. He is the former principal at Publicis Advertising, and also held senior management positions with Saatchi & Saatchi Advertising, both global advertising agencies. Gary is an in-demand executive coach and keynote speaker with his topics of leadership and communication. He has coached executives from insurance companies, banks, utilities, medical device companies, the bio-pharma industry, wineries, technology start-ups, and entrepreneurs.
Sample client list: Cisco, Wells Fargo, McKesson, Fireman’s Fund, HP, JP Morgan, Chevron, Yahoo!, Blackrock, Barclay’s Global, Autodesk, Bank of America, Pacific Gas & Electric, Blue Shield California, University of California Office of the President, University of California San Francisco, Juniper Networks, Plantronics, New Relic.